The Content Brief

Auteur(s): Scott Murray
  • Résumé

  • The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together. Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time.
    2024
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Épisodes
  • How Can Writers Take Control of AI Instead of Fearing It?
    Feb 19 2025

    In this episode, book coach and business advisor Jackie Lane reveals why writers shouldn't fear AI but should instead take agency over how they use it.

    As the founder of the HII (Human Intelligence and Imagination) Project, Jackie shares insights from both sides - as someone who actively uses AI while also championing the irreplaceable value of human creativity.

    Jackie explains her helpful approach to setting AI boundaries and shares surprising discoveries from interviews, writers, and clients. She also reveals why writers shouldn't worry about their jobs and what they can do instead.

    Whether you're a content creator or an aspiring author looking for some assurance and guidance, this conversation offers fresh perspectives and ideas for an AI-obsessed era.

    LINKS:

    On LinkedIn - Jaqui Lane

    Jaqui's website - The Book Advisor

    Article - The Hii Project

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    30 min
  • How Can Social Media Work for Non-Sexy Brands?
    Feb 6 2025

    Do you think social media can't really be "social" because people won't care or you don't work for a sexy brand?

    In this episode, John Gonzalez from the Northeast Ohio Regional Sewer District shares how his team transformed their utility's social media from basic announcements into engaging conversations that changed how people view infrastructure.

    John reveals how they found their voice and explains their strategy of balancing humor, humanity, and humility in utility communications. We'll also hear stories about how they successfully joined conversations their community was already having.

    Whether you work in utilities, government, or any stereotypical "unsexy" industry, this conversation offers practical insights on how to break free from corporate communications' limitations and build meaningful relationships with your audience.

    On LinkedIn - John Gonzalez

    Social Media Page - Northeast Ohio Regional Sewer District

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    23 min
  • Can Content Strategy Build a Stronger Company Culture?
    Jan 23 2025

    We know that internal communication can impact external communication (content marketing), but can content strategies improve internal communication and company culture?

    Communications expert and strategist Kristin Quiroz Bayona is here to explain how social media, video, and podcast strategies can be applied internally.

    Like humanized content, she'll explain why authenticity matters more than "safe" templated messaging and how to measure the real impact of employee communications.

    Plu.s, you'll learn how two-way communication, multi-channel content, and innovative ideas can build stronger company cultures.

    Linkedin - Kristin Quiroz Bayona

    Kristin's website - KristinQuirozBayona.com

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    33 min

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