The Content Brief

Auteur(s): Scott Murray
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  • Résumé

  • The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together. Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time.
    2025
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Gestion et leadership Marketing et ventes Réussite personnelle Économie
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Épisodes
  • Is Your Content Creating The Right Perception?

    Is Your Content Creating The Right Perception?
    Apr 3 2025

    Shira Abel is the CEO and Founder of Hunter & Bard and creator of The Perception Formula. She's here to help consider the ways company attitudes about audiences inevitably shape the content we create.

    She'll add much-needed depth and context to the concepts of having self-awareness in the content we create, and how we can tap into the thoughts and emotions of our target audiences. One of the ways she taps into this is through her innovative Perception Formula (Perception = Heuristics + Hormones + History + Heritage).

    Drawing from her 25 years of experience and role as a lecturer at UC Berkeley, she's a sought-after expert who helps businesses improve their market presence and drive exceptional growth.

    Shira on Linkedin - Shira Abel

    Her website - ShiraAbel.com

    Her company - HunterandBard.com
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    31 min
  • How to Create Content That Surprises Your Audience (R)

    How to Create Content That Surprises Your Audience (R)
    Mar 19 2025

    This week, we're revisiting the episode featuring Marcus Sheridan. The show is back with a new episode on April 2nd.

    Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business.

    Today’s expert has some answers.

    Marcus Sheridan is a world-renowned keynote speaker, communication expert, digital marketing consultant and author of the revolutionary book They Ask You, Answer.

    Marcus's website - https://marcussheridan.com/

    His company - https://www.impactplus.com/team/marcus-sheridan

    LinkedIn - https://www.linkedin.com/in/marcussheridan/

    His Book - They Ask, You Answer
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    29 min
  • How Do You Cure Generic Content Disease?

    How Do You Cure Generic Content Disease?
    Mar 5 2025

    Matt Locke, Director at StoryThings, joins us to discuss the epidemic of uninspired content marketing and how businesses can create truly distinctive thought leadership.

    Matt brings decades of experience from his BBC and Channel 4 background to explain why so much content fails to resonate with audiences.

    He reveals practical strategies for escaping the zombie-like repetition plaguing corporate content strategy, including frameworks to help you deliver real value that resonates with audiences.

    Matt on LinkedIn - Matt Locke

    Company Website - Storythings.com

    Social Post - How to Avoid Generic Thought Leadership Disease
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    43 min

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