Kelley Earnhardt Miller is back for another session of the Business of Motorsports with longtime sports marketing executive Steve Uline. With the recent announcement that JR Motorsports had secured the rights to the DEI-Styled number 8 and plan to run the iconic Budweiser red paint scheme at the South Carolina 400 in a new partnership with Anheuser-Busch, Kelley wanted to chat with the mastermind and driving force behind the memorable sponsorship campaign. Steve fills listeners in on his journey to becoming a sports marketing director, which involved stints in the service industry before coming on at Anheuser-Busch as a director for Bud Sports TV. He admits that he applied for the position in sports marketing several times before finally getting the job, a process that took eight years. He and Kelley relate on the value of exposure and experience in the workforce and how that prepares you for any situation encountered in professional settings.

Steve explains how the Dale Earnhardt Jr. and Anheuser-Busch partnership came to be, which took the place of a longtime deal with Hendrick Motorsports. After the Bud car at Hendrick was underperforming, the company began looking for a new driver to get behind and realized that Dale Jr. was making his way through the NASCAR ranks at a rapid pace. Kelley and Steve talk about how Dale grew into the role as a brand ambassador and how his level of stardom elevated Budweiser back into relevancy in the beer market. Steve shares several hilarious stories from the Bud-8 days and still considers the campaign to be his finest achievement in his sports marketing career.

The racing off season might be here, but Dale Earnhardt Jr. is back in the studio for a bonus edition of Dirty Air. He is joined by his wife Amy and the rest of the Download crew to start to prepare for the holiday season:

• The Mike Tyson fight
• The Bud 8 race is upon us
• When is it acceptable to listen to Christmas music?
• Earnhardt household Christmas Eve traditions
• What do Isla and Nicole want from Santa this year?
• What’s on the menu for Thanksgiving?
• Preparing the fifth wheel for Florence this weekend
• The Hellmann's Tailgate Draft

The first episode of Herm & Schrader is here! Join hosts Kenny Wallace and Kenny Schrader as they bring you laughter, heartfelt moments, and all the stories you’ve been waiting for. From the latest NASCAR news and dirt racing updates to personal stories only these two can tell, this episode has it all.

Catch their full recap of Championship Weekend, including Joey Logano’s third championship win, Justin Allgaier’s hard-fought Xfinity Series title, and all the controversies fans are buzzing about. Switching gears from NASCAR, they dive into the action at the Dirt Racing World Finals and reflect on Bobby Allison’s legacy and the grit it takes to race at the highest levels. They also explore what it takes to move between different racing series, highlighting the camaraderie in motorsports and the importance of following NASCAR’s rules.

Plus, it wouldn’t be Herm & Schrader without reliving some classic moments, like Schrader’s wild motorcycle trip to Las Vegas! Wrapping up with a thoughtful tribute to veterans and advice on embracing change, this episode is sure to make you laugh—and hit you in the feels.