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The Dark Horse Entrepreneur | Helping Parents Make Money Online

The Dark Horse Entrepreneur | Helping Parents Make Money Online

Auteur(s): Tracy Brinkmann
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À propos de cet audio

 For hardworking parents seeking side hustles & yearning for the freedom & fulfillment of the digital nomad life. Every week, we dive into the exciting world of side hustles, breaking down flexible and profitable opportunities, and digital marketing strategies, designed for parents navigating family expenses, childcare, and the persistent crunch for time. I am committed to equipping parents with smart strategies to boost their income, regain control over their schedules, and build a life that aligns with their dreams and aspirations. Moreover, this podcast is about more than financial independence—it's about forging a legacy of resilience, creativity, and entrepreneurial spirit for our children to emulate. Join us on this transformative journey and learn how to balance parenting with entrepreneurship. Because being a great parent and a successful digital nomad isn't a trade-off—it's the perfect blend for an enriched life. Tune in to The Dark Horse Entrepreneur and discover how parents like you are pioneering the path to financial freedom and personal fulfillment. The Side Hustle podcast for parental solopreneurs! Yes those aspiring digital marketers, entrepreneurs, and ambitious digital nomads seeking to escape the 9 to 5 and build a thriving online business. If you're looking for work from home opportunities, passive income ideas, or innovative business ideas, you've come to the right place! Listen to The Dark Horse Entrepreneur podcast, where we explore the ins and outs of digital marketing, including social media marketing, email marketing, and content marketing, all aimed at helping you make money online. Discover essential digital marketing tutorials and learn from industry experts as they share their knowledge and experience on topics like entrepreneurship, work from home opportunities, and effective side hustles. Whether you're new to the world of digital marketing or struggling with technology, procrastination, or imposter syndrome, our podcast offers practical advice and strategies to overcome these obstacles and achieve success. Don't miss out on valuable tips, tricks, and insider secrets shared by experts in the industry. Tune in now, and take the first step towards becoming a successful digital nomad, mastering the art of making money online, and finally quitting your job to pursue your entrepreneurial dreams. Ready to dive into the world of digital marketing and side hustles? Subscribe NOW! We are talking about Digital Marketing / Entrepreneurship / Business tips and advice in the spirit of Tim Ferris, Garry Vaynerchuk, Ed Mylett, Brooks Castillo, Hollis, Nick Loper, Jordan Lee Dooley and Farnoosh Torabi .Dark Horse Schooling Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • EP 532 How Parents Are Stealing Clients From $50K Marketing Agencies (Using Free AI) | AI content agency | AI Side Hustle | make money online | entrepreneur tips | ai entrepreneur

    EP 532 How Parents Are Stealing Clients From $50K Marketing Agencies (Using Free AI) | AI content agency | AI Side Hustle | make money online | entrepreneur tips | ai entrepreneur
    Jan 14 2026

    The underground content system that works in nap time and pays like a full-time salary

    EPISODE SUMMARY

    This episode explores how busy parents can leverage their limited evening hours (as little as 73 minutes) to build profitable AI content agencies generating $5,000+ monthly without employees or office overhead. Host Tracy Brinkmann reveals the exact system working for parents right now, including the three-tool foundation, service packaging strategies, and the Weekend Launch Method to land your first $500 client in 72 hours.

    TIMESTAMPS & KEY INSIGHTS

    00:00 The 73-Minute Parent Revolution
    01:05 Episode Overview
    02:05 Controversial Truth
    02:45 Success Story
    05:10 Three-Tool Foundation
    07:40 Service Package Framework
    08:30 Weekend Launch Method
    09:55 Scaling System
    11:15 Pricing Psychology
    13:40 The Bigger Picture
    16:20 Whiskered Wisdom

    STRATEGIES SHARED The Three-Tool AI Content Stack

    1. Content Creation: ChatGPT Plus for all written content

    2. Visual Design: Canva Pro for graphics and templates

    3. Automation: Blotato for publishing and client management

    Service Packaging Strategy

    • Tiered pricing model with clear value propositions

    • Monthly recurring revenue focus

    • Scalable deliverables that don't require constant manual work

    Weekend Launch Method

    • Friday: Research and identify prospects

    • Saturday: Create proof-of-concept content

    • Sunday: Outreach with value-first approach

    Scaling Without Burnout

    • Batch content creation using AI

    • Automated publishing schedules

    • Single dashboard client management

    • Evening/weekend work schedule

    RESOURCES MENTIONED Essential Tools

    • ChatGPT Plus ($20/month) - Content creation

    • Canva Pro ($15/month) - Visual design

    • Blotato.com ($29/month) - Publishing automation

    Newsletter & Community

    • AI Escape Plan Newsletter - DarkHorseSchooling.com

    • Practical AI strategies for parent entrepreneurs

    • Family-time-protecting side hustle systems

    Pricing Packages

    • Content Starter: $1,500/month

    • Content Pro: $2,500/month

    • Content Authority: $4,000/month

    ACTION STEPS TO TAKE Immediate Actions (This Week)

    1. Research Local Businesses: Identify 10 businesses with poor social media presence

    2. Set Up Tools: Get ChatGPT Plus, Canva Pro accounts

    3. Create Sample Content: Make 3 social media posts for one business

    4. Practice Pitch: Develop your value proposition statement

    Short-Term Goals (Next 30 Days)

    1. Launch Weekend Method: Execute the 72-hour client acquisition process

    2. Refine Service Packages: Finalize your three-tier offering structure

    3. Build Content Templates: Create reusable frameworks for efficiency

    4. Test Blotato.com: Explore automation platform capabilities

    Long-Term Vision (3-6 Months)

    1. Scale to $5K Monthly: Acquire 3-4 clients at different package levels

    2. Systematize Operations: Full automation of content creation and publishing

    3. Expand Service Area: Consider additional local markets or service types

    4. Build Referral System: Leverage satisfied clients for growth

    CALL TO ACTION SECTIONS

    Sign up for the AI Escape Plan newsletter at DarkHorseInsider.com - your roadmap to more money, more freedom, and more of what truly matters.
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    20 min
  • EP 531 The 5 AI Prompts Every Parent Should Know (But Most Will Ignore) | ChatGPT Prompts | AI Side Hustle | make money online | entrepreneur tips | ai entrepreneur

    EP 531 The 5 AI Prompts Every Parent Should Know (But Most Will Ignore) | ChatGPT Prompts | AI Side Hustle | make money online | entrepreneur tips | ai entrepreneur
    Jan 1 2026
    Episode 531 Show Notes: The 5 AI Prompts Every Parent Should Know How to turn your lunch break into a six-figure business blueprint using questions everyone has access to Episode Summary Discover the 5 specific ChatGPT prompts that are helping parents build AI-powered side hustles without sacrificing family time. Host Ace Allan reveals the exact questions that turn lunch breaks into business breakthroughs and shows why the biggest AI goldmine isn't in fancy tools—it's in asking better questions. Key Timestamps & Insights 00:00 - Opening 00:35 - Overview 01:15 - The Paradigm Shift 02:50 - Prompt #1: The Market Detective Prompt: "I'm a parent with [X hours] available per week. Analyze the top 5 problems that [target audience] are actively paying to solve right now. For each problem, tell me: the average price people pay for solutions, how saturated the market is, what skills I need to serve this market, what solutions have they already tried and failed, and rank them by opportunity for a beginner. 04:25 - Prompt #2: The Business Blueprint Prompt: "Create a detailed business plan for a [service/product] targeting [specific audience]. Include startup costs under $500, time commitment of [X hours/week], step-by-step launch sequence, pricing strategy, and first 90-day action plan. Make this realistic for someone with no prior business experience." 05:55 - Prompt #3: The Content Machine Prompt: "Generate 30 days of content ideas for [your business niche]. For each idea, provide: the main topic, 3 key points to cover, a compelling headline, a specific problem it solves for my audience, and format this as a content calendar that I can batch create in one weekend." 07:15 - Prompt #4: The Problem Solver Prompt: "I want to solve [specific problem] for [target market]. Give me 5 different business models I could use, ranging from low effort/low income to high effort/high income. For each model, explain how it works, what I would charge, how to get my first customer, and realistic income potential in months 1, 6, and 12." 08:35 - Prompt #5: The Launch Accelerator Exact Prompt: "Create a 30-day launch plan for [your business idea]. Include daily tasks that take maximum [X hours per day], what to post on social media, how to find my first 10 clients, what tools I need (free options preferred), and how to validate my idea before investing a single dollar. Make this actionable for a busy parent." 10:35 - Why This Matters 11:20 - Whiskered Wisdom Strategies Shared The 5 Core AI Prompts Market Detective - Rapid market research and opportunity identification Business Blueprint - Comprehensive business planning with realistic constraints Content Machine - Systematic content creation and calendar planning Problem Solver - Multiple business model exploration and validation Launch Accelerator - Step-by-step 30-day implementation plan Implementation Framework Use during lunch breaks, naptime, or evening "side hustle mode" Start with constraints: available time, budget, family commitments Focus on problems you already understand as a parent Validate before investing significant time or money Parent-Specific Advantages Parenting experience provides unique market insights Time constraints force efficiency and focus Family-first values align with sustainable business models Existing problem-solving skills transfer to entrepreneurship Episode On Deep AI Deep Research DarkHorseSchooling.com/EP513 Resources Mentioned Primary Resource AI Escape Plan Newsletter - Weekly practical AI strategies for parents. DarkHorseInsider.com ChatGPT Toolkit - Advanced versions of all 5 prompts plus templates Upcoming 50 AI Prompts Collection - Specific side hustle prompts for beginners (joint the newsletter to get 1st access) Tools Referenced ChatGPT - Primary AI tool for all prompts Deep Research Mode - Enhanced research capabilities (separate episode referenced) Any LLM model (Claude, Gemini, Perplexity) - Alternative AI platforms Action Steps to Take Immediate Actions (Tonight) Choose one prompt that resonated most during the episode Open ChatGPT (or preferred AI tool) Customize the prompt for your specific situation, available time, and target audience Hit enter and start the conversation - don't overthink it Ask follow-up questions to refine and improve the output This Week Test the Market Detective prompt with 2-3 different target audiences Run the Business Blueprint prompt for your most promising opportunity Sign up for AI Escape Plan newsletter for ongoing strategies and community Next 30 Days Implement the Launch Accelerator prompt for systematic business development Use Content Machine prompt to plan and batch-create marketing content Apply Problem Solver prompt to validate and refine your business model Join the AI Escape Plan newsletter - your weekly dose of practical, AI-powered strategies designed specifically for parents who refuse to choose between family time and financial freedom. ...
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    14 min
  • EP 530 The Identity Audit That Changes Everything (Most Parents Skip This) | Identity Audit | AI Side Hustle | make money online | entrepreneur tips | ai entrepreneur

    EP 530 The Identity Audit That Changes Everything (Most Parents Skip This) | Identity Audit | AI Side Hustle | make money online | entrepreneur tips | ai entrepreneur
    Dec 23 2025

    Why Your 2026 Success Starts With Who You Really Are, Not What You Want

    Episode Summary

    In this powerful year-end episode, Ace Allan reveals the Identity Audit Framework - a three-part system that helps parent entrepreneurs stop building businesses for someone else's life and start creating ventures aligned with their authentic values. Through real-world application and tactical exercises, listeners discover how to identify whose voice is driving their goals, uncover what they actually care about, and bridge the gap between where they're heading and where they want to be using AI tools.

    Key Timestamps & Insights

    00:00 - Opening 00:35 - Episode Preview 01:40 - The Core Problem Revealed 02:56 - The School Parking Lot Story 04:45 - The Identity Audit Framework 08:56 - Intelligent Elevation: The Bigger Picture 10:16 - Whiskered Wisdom: The Dangerous Person

    Strategies Shared The Mirror Test Strategy

    • Write down all current goals for 2025

    • Identify whose voice influences each goal

    • Recognize external vs. internal motivation sources

    • Spot when building someone else's life with your energy

    Values Archaeology Method

    • Recall moments of peak energy and fulfillment

    • Identify moments of drain and resentment

    • Connect energy patterns to underlying values

    • Understand that energy follows values, not goals

    Trajectory Awareness Technique

    • Honest projection of current path's 5-year outcome

    • Define authentic desired destination

    • Identify the gap requiring intentional change

    • Use AI to bridge the gap faster than previous generations

    AI Amplification Approach

    • Use technology to become more of your authentic self

    • Avoid using AI to become someone else

    • Align AI tools with discovered values and identity

    • Create competitive advantage through authenticity

    Resources Mentioned

    • AI Escape Plan Newsletter - Weekly practical strategies for parent entrepreneurs DarkHorseInsider.com

    • Identity Audit Framework - Complete 45-minute self-assessment process

    • DarkHorseSchooling.com/EP530 - Full episode and additional resources

    Action Steps to Take Immediate Actions (This Week)

    1. Complete the Identity Audit Framework - Set aside 45 minutes for all three parts

    2. Write down current goals - List everything you're working toward in 2025

    3. Identify voice sources - Note whose influence shaped each goal

    4. Assess current projects - Ask "Am I building for who I really am or who I think I should be?"

    Ongoing Implementation

    1. Values-based decision making - Filter future opportunities through discovered values

    2. Regular trajectory checks - Monthly assessment of current path vs. desired destination

    3. AI tool alignment - Choose technology that amplifies authentic self rather than creating false persona

    4. Energy monitoring - Track which activities energize vs. drain based on values alignment

    Long-term Strategy

    1. Build identity-first business model - Structure ventures around authentic values

    2. Create family-integrated success - Design business that enhances rather than competes with family life

    3. Develop authentic competitive advantage - Use self-knowledge as differentiation in AI economy

    DarkHorseInsider.com - Subscribe to the AI Escape Plan Newsletter for weekly practical strategies that help parent entrepreneurs build meaningful businesses without sacrificing family time.

    Complete the Identity Audit Framework this week - don't just think about it, actually write it down and discover who you're really building for.

    Know a parent entrepreneur who's working hard but feeling empty? Forward this episode to help them discover if they're building someone else's dream life.
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    13 min
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