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In episode 222 of “The Data Diva” Talks Privacy Podcast, Debbie Reynolds talks to Marijan Bračić, co-founder and CEO of Legit, based in Croatia. Marijan shares the story of his unexpected journey into data privacy, which began at a 2017 conference session on GDPR. With a background in data management, Marijan identified the challenges enterprises face in meeting privacy regulations, which inspired the creation of Legit’s flagship product, Data Privacy Manager.

The discussion highlights the difficulties organizations experience in transitioning from paper-based compliance to operational privacy programs. Marijan emphasizes the importance of effective data handling practices and explains how Data Privacy Manager uses AI-powered tools and a modular design to address challenges such as personal data discovery, classification, and removal. He discusses the complexities of data deletion and retention, particularly for unstructured data, and how Legit’s solutions provide efficient and accurate processes to manage these issues.

The conversation also covers the impact of artificial intelligence on data privacy and the importance of strong governance and ethical practices. Marijan voices concerns about regulatory inefficiencies and advocates for treating personal data with the care one would reserve for their children’s information. He shares Legit’s efforts to expand into the Middle East, where the adoption of privacy technology is progressing quickly.

Marijan shares his perspectives, including his vision for a world where privacy is upheld as a fundamental human right, his company's role in advancing global data privacy standards, and his wish for privacy in the future.

https://legit.eu/

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