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Curious about the secrets to building quality backlinks and boosting your SEO?

In today’s episode of the Digital Revolution Podcast, Eli talks with Kalina MacKay, who leads digital PR, copywriting, and design at Go Fish Digital. They dive into her journey from journalism to digital PR, innovative link-building strategies, and the shifting landscape of SEO. Get expert tips on creating impactful content, earning valuable backlinks, and steering clear of common mistakes.

00:00 Intro
01:50 Who is Kalina McKay?
06:00 Kalina's Current Role
08:16 What Currently Excites Kalina
10:21 Kalina's Current AI Project
11:44 Why Link Building is Crucial for SEO Success
14:31 How to Analyze Link-Building Strategies
15:54 Disavow Links vs. Launching a New SEO Campaign
16:58 Understanding Digital PR
19:42 What is Tangential Content
21:14 Strategies that Follow Google Guidelines
24:02 How to Craft an Effective Outreach Pitch for Journalists
27:21 The Benefits of Using Landing Pages
29:28 Why Content is Still King
30:35 How to Source Contacts, Add Value and Build Relationships
33:51 Top 3 Common Link-Building Mistakes to Avoid
36:05 Expert Link-Building Advice for Better SEO

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Struggling to Get Your Videos Seen?

In today’s episode of the Digital Revolution Podcast, Eli sits down with Rob Wilson, the face of vidIQ, to explore top strategies for YouTube growth. Rob shares his journey and expert insights on video SEO, from crafting compelling thumbnails to mastering short-form content. Perfect for creators and business owners, this episode is packed with actionable tips to boost your YouTube presence and stay.

0:00 Intro
01:43 Meet the SEO Expert
04:05 Who is Charles Float? Background and Journey
06:39 Charles’ Path to Entrepreneurship
07:48 Shadow Work
10:44 Exciting Projects Charles is Working On
12:39 What is the SEO Mapping Tool?
15:49 How the Topical Map AI Enhances SEO
17:54 What is Parasite SEO and How Does it Work?
20:28 Risks and Rewards of Using Parasite SEO
23:43 Linking Strategies: Where and How to Link for SEO
25:05 Uncommon SEO Tactics to Help Rank Your Website
31:54 Best Practices for Manual Internal Linking Optimization
35:28 Is Site Crawl and Search Optimization Enough for SEO?
36:44 Ideal Number of Internal Links per Page for SEO
38:50 How to Identify Pages that Need Ranking
41:55 Optimizing Titles and Meta Descriptions for SEO
45:19 Using Schema Markup for Better SEO
47:32 Key Ranking Signals Every SEO Should Know
53:51 Essential SEO Actions You Need to Implement
56:22 Additional Uncommon SEO Tactics to Boost Rankings
57:24 Future Trends and the Evolution of SEO

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Ever wondered which overlooked SEO tactics can still drive big results?

In today’s episode of the Digital Revolution Podcast, digital marketing and SEO expert Charles Float shares powerful, lesser-known strategies to boost your visibility and refine your approach in an evolving landscape. From leveraging user engagement signals and harnessing the power of Parasite SEO to enhancing your site’s performance with internal linking and optimized meta titles, Charles dives deep into tactics that make a difference. Plus, get insights into the growing role of AI in SEO and what it means for your future strategy.

0:00 Intro
01:43 Meet the SEO Expert
04:05 Who is Charles Float? Background and Journey
06:39 Charles’ Path to Entrepreneurship
07:48 Shadow Work
10:44 Exciting Projects Charles is Working On
12:39 What is the SEO Mapping Tool?
15:49 How the Topical Map AI Enhances SEO
17:54 What is Parasite SEO and How Does it Work?
20:28 Risks and Rewards of Using Parasite SEO
23:43 Linking Strategies: Where and How to Link for SEO
25:05 Uncommon SEO Tactics to Help Rank Your Website
31:54 Best Practices for Manual Internal Linking Optimization
35:28 Is Site Crawl and Search Optimization Enough for SEO?
36:44 Ideal Number of Internal Links per Page for SEO
38:50 How to Identify Pages that Need Ranking
41:55 Optimizing Titles and Meta Descriptions for SEO
45:19 Using Schema Markup for Better SEO
47:32 Key Ranking Signals Every SEO Should Know
53:51 Essential SEO Actions You Need to Implement
56:22 Additional Uncommon SEO Tactics to Boost Rankings
57:24 Future Trends and the Evolution of SEO

Don't forget to help us grow by subscribing and liking us on YouTube!

Go to TheDigitalRevolutionPodcast.com to learn more!

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Are you ready to take your SEO career to the next level? Whether you're just starting or aiming for a senior leadership role, this episode is packed with expert tips to help you succeed.

In this episode of the Digital Revolution Podcast, we depart from our usual format to bring you a special discussion aimed at helping those in the SEO field elevate their careers. Our host Eli is joined by SEO experts Brian Wood, JJ Stedman, and Kevin Hancock. The episode is divided into three key sections: entry-level SEO guidance for those just starting, tips for advancing to mid-level positions, and advice for SEOs aiming to break into senior leadership roles. The team shares invaluable insights on building experience, improving your resume, developing critical skills, and the importance of networking and continuous learning.

00:00 Intro
00:55 Meet the SEO experts
04:04 What managers look for when hiring an SEO
07:36 Other skills that will help in SEO world
10:10 Resume that sticks out to SEO hiring managers
18:34 Where to learn SEO online and stay updated
23:56 Difference between hiring Senior and Junior SEOs
29:59 SEO skills needed Manager or Senior Level
37:13 Importance of communication and teamwork at Senior Level
51:29 Going from manager position to Director
54:07 Making LinkedIn profile stand out
01:00:32 Characteristics of a Successful VP of SEO
01:04:59 Recap

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Welcome to another episode of the Digital Revolution Podcast. Today, we're joined by Shawn Massie, the founder and CEO of Scratch Digital.

With a deep background in digital strategy and brand growth, Shawn shares his expert insights on how Conversion Rate Optimization (CRO) can dramatically improve Search Engine Optimization (SEO) efforts and drive measurable business results.

About This Episode:

In this episode, Eli and Shawn dive into a rich discussion about the intersection of SEO and CRO, offering listeners a detailed exploration of strategies that can enhance online visibility and user engagement.

Key Points Discussed:

• Shawn’s Background: From an early fascination with engineering to a profound career in digital marketing, Sean narrates his professional journey and the pivotal moments that shaped his career path.
• Introduction to CRO: Sean explains the fundamentals of Conversion Rate Optimization, emphasizing its critical role in complementing SEO by enhancing site functionality and user experience.
• Tactical Insights: Practical strategies and tools are discussed for businesses looking to integrate CRO with SEO to boost their online presence and conversion rates.
• Entrepreneurial Insights: Shawn shares his experience of starting Scratch Digital, focusing on the challenges and rewards of establishing a digital marketing agency.
• Future Trends: A look into the evolving landscape of digital marketing, focusing on the increasing importance of AI and the need for quick content delivery.

If you're fascinated by digital marketing strategies or looking to improve your business's online impact, this episode is packed with actionable insights. Whether you're a business owner, a marketing professional, or just curious about the digital space, there's valuable learning to be had.

Don't forget to subscribe and leave your feedback. We love hearing from our listeners!

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In this episode of the Digital Revolution Podcast, host Eli Adams welcomes Grace Frohlich, a seasoned digital marketing specialist and Senior SEO Manager at BrainLabs.

With nearly a decade of experience, Grace brings a wealth of knowledge, particularly in SEO website maturity audits—an often overlooked yet crucial aspect of developing effective SEO strategies.

Here’s what we dive into:

• Grace's Journey: From her beginnings in California and a career shift from fashion marketing in New York to mastering SEO in London, Grace shares her fascinating transition into the digital marketing realm.
• SEO Maturity Audits Explained: Grace breaks down what SEO maturity audits are and why they are vital for any business looking to enhance its online presence. This comprehensive audit helps businesses understand their website's developmental stage within their industry.

Key Components of Maturity Audits:

• Technical compliance and user experience
• Content quality and search opportunity
• Competitor analysis and backlink profiles
• Performance tracking and more

• Practical Insights and Tactical Advice: Grace provides actionable insights into how businesses can apply these audits to forecast and improve their website performance. She discusses the importance of keeping up with SEO’s ever-evolving nature and leveraging changes to stay ahead.
• Audience Engagement: With a focus on real-world applications, Grace and Eli discuss common pitfalls in SEO practices and how to avoid them, ensuring listeners can immediately apply these lessons to their own digital strategies.

Whether you’re a business owner seeking to optimize your website or an up-and-coming SEO professional, this episode is packed with valuable insights designed to elevate your digital marketing efforts.

Don’t miss out on the wealth of knowledge Grace shares and the practical steps you can take to assess and enhance your website’s SEO maturity.

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In this episode of The Digital Revolution Podcast, we explore the intricacies of SEO for e-commerce websites with the expert insight of Martin McAndrew.

Martin, with his rich background in engineering and technical consultancy, has evolved into a leading figure in business growth and digital marketing transformation. Today, he shares his expertise in enhancing the organic presence of e-commerce websites.

Episode Highlights:

• Introduction to Martin McAndrew: Learn about Martin's journey from marine engineering to becoming a prominent marketing agency owner and coach. His unique approach combines technical prowess with a deep understanding of human behavior.
• Transition into Digital Marketing: Discover how Martin's career transition was influenced by practical needs and led him to develop innovative digital solutions.
• E-commerce SEO Essentials: Martin discusses key strategies for improving an e-commerce site's visibility and ranking. He touches upon the importance of proper site architecture, targeted keyword research, and the integration of AI to enhance data processing.
• Interactive Audience Engagement: Martin emphasizes the value of user-generated content and reviews in boosting SEO and providing fresh, relevant content for visitors.
• Advanced SEO Techniques: Delve into the technical aspects of SEO, including the use of schema markup, the importance of mobile optimization, and the impact of image and video optimization on page loading speeds.

Key Takeaways:

• Effective strategies for internal linking and avoiding duplicate content.
• Insights on integrating AI and machine learning to refine SEO practices.
• Practical tips for small to medium e-commerce businesses to outperform larger competitors with smart SEO tactics.

Why Listen: Whether you're a business owner aiming to enhance your online store's performance, or an SEO professional looking to deepen your e-commerce knowledge, this episode offers valuable insights and actionable advice from a seasoned expert in the field. Join us to gain a competitive edge in the digital marketplace!

Call to Action: If you find value in our discussions, please consider liking and subscribing on your favorite podcast platform. Let us know your thoughts in the comments, and don't hesitate to ask questions or suggest topics for future episodes. For more assistance in elevating your digital presence, reach out to us at fireusmarketing.com.

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Today's episode features Kavi Kardos, a seasoned SEO evangelist with a decade of experience across industries like entertainment, cybersecurity, and education.

Currently the Director of Organic Growth at Client Boost, Kavi brings a wealth of knowledge from her days at Moz and as a speaker at major SEO events.

Here’s what we dive into:

• Kavi’s Background: Learn about her journey from a content-focused role to becoming a leading voice in SEO.
• SEO in Corporate America: Kavi discusses the challenges SEO professionals face in getting buy-in from corporate leaders who may not see the immediate value compared to other digital marketing efforts.
• Effective Strategies: Insights into making a compelling case for SEO within your organization, addressing common misconceptions and resistance from upper management.
• Evolution of SEO: Reflecting on the changes in the SEO landscape from basic link farms to sophisticated, brand-centric strategies that align with modern search algorithms.
• Collaborative Efforts: How SEO can synergize with other departments like sales and customer service to enhance overall marketing efforts and respond to customer needs more dynamically.

Join us as we uncover the nuances of integrating SEO into the fabric of corporate strategies, ensuring it's not just seen as back-end support but as a crucial part of driving business growth and adapting to digital advancements.

Whether you're an SEO professional trying to advocate for your role, or a business leader looking to understand the strategic value of SEO, this discussion offers vital perspectives and practical advice.

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