Episode 75. In this episode of the Lifetime at Work podcast, host Greg Martin interviews Martin Mayorga, the founder of Mayorga Coffee. They discuss Martin's journey from growing up in Latin America to discovering the coffee disconnect between its origin and its sale in North America.

The conversation delves into Martin's challenges and achievements in building his company, his commitment to supporting small farmers, the complexities of the coffee industry, and his perspectives on the responsibilities of businesses and consumers. Martin also shares personal insights, anecdotes about his family, and travel tips. Listeners will gain a deeper understanding of the coffee trade and the importance of sustainable practices.

Listeners can use the code MARTIN15 to get 15% off orders from the Mayorga Coffee website.

• 00:00 Introduction to the Podcast
• 00:17 Meet Martin Mayorga: Founder of Mayorga Coffee
• 02:13 Martin's Early Life and Journey to the US
• 06:49 Discovering Coffee and Starting a Business
• 09:17 Challenges and Ethics in the Coffee Industry
• 12:34 Consumer Responsibility and Industry Practices
• 16:03 The Reality of Coffee Pricing and Market Dynamics
• 20:49 The Role of Retailers and Consumer Trust
• 27:34 Overcoming Business Failures
• 28:31 Financial Struggles and Resilience
• 31:08 Current Focus and Future Goals
• 37:49 Life Philosophy and Advice
• 40:49 Exploring Latin America
• 45:14 Consumer Responsibility and Brand Integrity
• 47:55 Conclusion and Call to Action