In today's episode, we're diving into the transformative world ofAI-powered product recommendations in fashion e-commerce. Discover how these engines analyse vast amounts of data topersonalise the shopping experience, increase revenue, and drive customer engagement. We'll explore collaborative filtering, content-based filtering, and hybrid systems. Learn how businesses are using AI to predict trends, offer sustainable choices and create hyper-personalised experiences. Plus, we'll discuss the ethical considerations and challenges of implementing these technologies. Tune in to learn how AI is shaping the future of fashion retail!

Dive into the dynamic world of fashion e-commerce and discover howinfluencer affiliate programs are reshaping the industry! This episode explores the mechanics, benefits, and challenges of these innovative marketing strategies.

• Learn how these programs work, creating mutually beneficial relationships between brands and influencers.
• Uncover the tools and technologies that power successful campaigns, from affiliate networks to social media analytics.
• Explore real-world examples from top fashion e-commerce companies like Nordstrom, Urban Outfitters and PrettyLittleThing, and LTK.
• Understand commission rates, conversion rates, and the metrics that drive success.
• Discuss the importance of authenticity and transparency in influencer partnerships.
• Tackle the challenges like measuring ROI and preventing affiliate fraud.
• Get the inside scoop on how to build authentic relationships between brands and influencers.
• Find out which social media platforms like Instagram, TikTok, and YouTube are key for fashion influencers.

Whether you're a brand seeking to boost sales or an influencer looking to monetize your platform, this episode provides valuable insights into leveraging the power of influencer affiliate programs in the fashion e-commerce landscape. Stay ahead of the curve and unlock the potential of this game-changing marketing channel!

How AR & VR Are Transforming Fashion E-Commerce

In this episode, we explore how Augmented Reality (AR) and Virtual Reality (VR) are revolutionizing online shopping in fashion. From virtual try-ons to AR mirrors, these immersive technologies boost engagement, increase sales, and reduce returns. Learn how brands use AR/VR for marketing, social media, and supply chain optimization. Tune in to see the future of fashion tech! 🎙️✨ #FashionTech #Ecommerce

This episode is sponsored by cloutfit.ai, a new B2B fashion commerce company founded by the former CPO and the CTO of major fashion ecommerce companies. Cloutfi.ai uses AI tools to help increase their client’s revenue by boosting user engagement.