Superhuman Nick Ginsburg is the Executive Assistant to the Provost and Senior VP of Monash University, Founder of The Admin Collective, advocate for mental health, Bachelor of Psychology student, among many other things.

Nick shares how he manages his mountain of responsibilities while juggling his mental health, navigating burnout, and maintaining a social life. Nick shares his personal journey with knowing one's limits, emphasizing self-care and self-awareness. He explains what sparked his recent pursuit of becoming a clinical psychologist, along with his perspectives on work categorization, and a thought-provoking view on the future of administrative roles in an AI-driven era. Moreover, he discusses his emotional experience of handing over the Admin Collective, a safe, judgment-free space he created for administrative professionals worldwide. A significant part of the episode is devoted to men's mental health, breaking the stigma associated with seeking help, and the transformative impact of mental health support.

Should an Executive Assistant be part of the leadership team?

Of course, our knee-jerk reaction is a resounding, “Yes!” But, we do understand there are various nuances to consider. However, an Executive Assistant or Executive Business Partner is more effective when they are allowed in the Inner Circle.

Do not keep your assistant on the periphery, assigning tasks that have no context or meaning. Executive Assistants will be far more invested in their Principal’s success when they are a part of the entire process, and eventually part of the big decisions or even making decisions on their leader’s behalf.

When you bring an Executive Assistant into the inner circle (i.e. the leadership team), everyone wins.

Today we speak with Andy Culligan, fractional CMO and Marketing Consultant for BaseHQ, and his Executive Assistant, Miranda Berry, who he hired through BaseHQ. Andy is a sales person stuck in a marketer's body. He shares his journey from sales to marketing and entrepreneurship, opening up about how his decade of experience led him first to burnout, which inspired his entrepreneurial venture and led to a partnership with BaseHQ, which ultimately led him to hiring Miranda, even when he was nervous about the risk of investing in help.

Miranda became a virtual assistant through BaseHQ after her own experience with burnout, and explains how finding an Executive that you authentically connect with helps you foster that relationship and understand holistically how they work—both in their professional and private lives.

The episode further discusses the importance of vision alignment between the Executive and the Force Multiplier and the significance of taking risks in business. A valuable takeaway from this episode is the role of strong partnerships in business growth, which aren't necessarily made in person but are built on trust and shared values. Andy and Miranda's story serves as an inspiration for listeners to take that leap in their professional journey.

REFERENCES & RESOURCES:

• AndyCulligan.com
• Base HQ
• Follow Andy on Linkedin
• Follow Miranda on LinkedIn