Épisodes

  • Marc Gutman on Balancing Brand Identity with Ever-Changing Global Trends
    Feb 10 2025

    Welcome back to another episode of "The Future Is Borderless." Today, we're excited to bring you a raw and insightful conversation with Marc Gutman, the brilliant mind behind Wild Story. Join hosts David and David Nilssen as they delve into Marc's fascinating journey from his roots in metro Detroit to Hollywood's bright lights, and eventually, to the tech-savvy streets of Boulder, Colorado.

    Marc shares his unique experiences transitioning from a film novice in Los Angeles, where he landed jobs at Oliver Stone's Illusion and Warner Brothers, to creating his own successful businesses. He offers an inside look at the challenges and rewards of balancing brand identity amid a constantly evolving world.

    Marc highlights the complexities of branding, stressing the need for market differentiation, customer identification, and authenticity. In this episode, you'll hear Marc's take on the impact of AI on creativity, the resurgence of traditional marketing in response to digital fatigue, and the value of a simple, customer-centric messaging strategy.

    Whether you’re an entrepreneur at the start of your journey or looking to refresh your brand, Marc’s insights on storytelling and strategic simplicity are invaluable. Tune in as we explore how to navigate the noisy, content-heavy market and ensure your brand not only survives but thrives.

    Don't miss this riveting discussion packed with practical advice, industry anecdotes, and thoughtful reflections on the future of branding.

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    41 min
  • Leveraging Technology for Business Growth with Expert Kevin Bonfield
    Feb 3 2025

    In today's episode, we are thrilled to welcome a true expert in business and technology, Kevin Bonfield. With over two decades of experience that includes stints at Bain Capital, founding Concentre, and advising giants like Southwest Airlines and Tesla, Kevin brings a wealth of knowledge to our discussion.

    We'll delve into Kevin's work with Concentre, his consulting firm that transforms private equity-backed companies by streamlining operations and integrating cutting-edge technology, often preparing them for sale.

    We'll uncover his proven strategies for overcoming business challenges, particularly in companies that grow through acquisitions, and his hands-on role in driving organizational change. We'll also touch upon his successful initiatives, like developing a workforce management tool that significantly boosted a tolling company's EBITDA, and his unique "scale to execution" framework that ensures clarity, efficiency, and alignment for scalable business functions.

    Additionally, Kevin will share his insights on the evolving use of AI and data in enhancing customer experiences, the shift towards global talent strategies, and his personal adventures in managing offshore operations, including challenging projects in places like Wuhan, China.

    Stick around to hear Kevin's passion for organizational change and his journey with Concentre, pivoting from technology consulting to focusing on the private equity world. For more information on Concentre, visit consenter.net, and don’t forget to subscribe for more insights from top entrepreneurs and thought leaders. Let's dive in!

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    30 min
  • Maximizing Media Exposure: Cahill Camden Shares Tips for Consistent Brand Awareness
    Jan 27 2025

    Cahill shares his journey from working as a CMO in the blockchain space to founding his own marketing agency and ultimately creating innovative software solutions to tackle inefficiencies in media exposure. We'll dive deep into how his tools are reshaping the landscape of PR and media engagement, especially for small to medium-sized businesses.

    We'll discuss the common misconceptions about media exposure, the significance of consistent media presence, and how automation is changing the game. Plus, Cahill offers invaluable advice for business owners on how to effectively pitch to media professionals and build a robust PR strategy using modern technology.

    Whether you're an entrepreneur looking to boost your brand exposure or just curious about the evolving world of media engagement, this episode is packed with insights you won't want to miss. So, sit back, relax, and let's get started!

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    29 min
  • Colombia's BPO Potential: Elena Barreneche's Perspective on Talent and Growth
    Jan 20 2025

    Elena Barreneche, a seasoned veteran in the business process outsourcing (BPO) industry and the newly appointed General Manager for DOXA Talent in Colombia. Elena shares her journey into the BPO industry, driven by a desire to create meaningful job opportunities and foster economic growth in her home country.

    We discussed the strategic advantages of building nearshore teams in Colombia, such as a robust education system, strong work ethic, bilingual talent, and favorable time zone alignment with North America. Elena also addresses common misconceptions about Colombia's safety and highlights the vibrant, thriving environment it offers for foreign investment. Tune in to learn more about Elena's vision for DOXA's expansion into Colombia and the exciting opportunities this brings for clients and local talent alike.

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    16 min
  • From Internship to CEO: Marissa Frois's Career at The Entrepreneur Source
    Jan 13 2025

    Marissa shares her journey from intern to CEO, highlighting her commitment to career coaching and the critical lessons she’s learned along the way. For over a decade, Marissa has been a transformative force in career coaching, challenging traditional models and driving significant innovation.

    Simply put, Marissa has redefined how career coaching is approached and managed. Her strategic vision and dedication to integrating AI have revolutionized TES’s services and provided a blueprint for personal and professional growth.

    She offers invaluable insights into career development, the importance of mentorship, and how to balance a demanding career with motherhood. Tune in now for an inspiring conversation on career coaching, leadership, and navigating your career path.

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    28 min
  • Personal Growth, AI, and Compensation Models in Modern Business
    Jan 8 2025

    In this episode, we dive into an engaging discussion with Verne Harnish, the visionary founder of ScalingUp. Throughout our conversation, we uncover the foundational strategies that propel business growth and ignite employee engagement.

    Verne imparts invaluable insights on leveraging data analytics from local universities for strategic decision-making, all while emphasizing the seamless integration of human capabilities with AI.

    We also explore the profound impact of aligning compensation structures with core values, drawing inspiration from esteemed companies such as the Container Store, Costco, and Starbucks. Throughout our dialogue, we navigate innovative compensation methodologies, from variable compensation models to the successful implementation of performance-based pay in global corporations.

    Join us as we unravel the secrets to scaling up your business with Verne Harnish.

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    47 min
  • Leveraging Technology for Business Growth with Expert Kevin Bonfield
    Dec 30 2024

    In today's episode, we are thrilled to welcome a true expert in business and technology, Kevin Bonfield. With over two decades of experience that includes stints at Bain Capital, founding Concentre, and advising giants like Southwest Airlines and Tesla, Kevin brings a wealth of knowledge to our discussion.

    We'll delve into Kevin's work with Concentre, his consulting firm that transforms private equity-backed companies by streamlining operations and integrating cutting-edge technology, often preparing them for sale.

    We'll uncover his proven strategies for overcoming business challenges, particularly in companies that grow through acquisitions, and his hands-on role in driving organizational change.

    We'll also touch upon his successful initiatives, like developing a workforce management tool that significantly boosted a tolling company's EBITDA, and his unique "scale to execution" framework that ensures clarity, efficiency, and alignment for scalable business functions.

    Additionally, Kevin will share his insights on the evolving use of AI and data in enhancing customer experiences, the shift towards global talent strategies, and his personal adventures in managing offshore operations, including challenging projects in places like Wuhan, China.

    Stick around to hear Kevin's passion for organizational change and his journey with Concentre, pivoting from technology consulting to focusing on the private equity world. For more information on Concentre, visit consenter.net, and don’t forget to subscribe for more insights from top entrepreneurs and thought leaders. Let's dive in!

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    30 min
  • Joyful Leadership: Six Key Elements to Building a Successful Culture
    Dec 27 2024

    In this episode of The Future Is Borderless Podcast, I had the pleasure of speaking with Marissa, who brought invaluable insights from her collaborations with 14 different government agencies and her strategic use of advisory boards to tackle complex challenges and capitalize on major opportunities.

    We dived deep into her six-component joyful leadership model designed to foster vibrant, happy cultures. We also discussed the crucial roles of psychological safety and emotional awareness in leadership, which are especially pertinent in today’s remote work environments.

    Marissa and I also highlighted the significance of being intentional when forming advisory boards, choosing the right advisors, and creatively compensating them. Furthermore, we explored Marissa's ambitious mission to empower 1 billion people to live joyful lives and her innovative approaches to maintaining a strong culture among remote teams.

    Prepare to be inspired by Marissa’s wisdom and learn actionable strategies to enhance both your personal and professional life. This episode is sponsored by Doxa Talent, dedicated to helping businesses globally source skilled workers. Don’t miss out on this empowering conversation on The Future Is Borderless Podcast!

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    39 min