The Future of Media, Explained - from Press Gazette

Auteur(s): New Statesman Media Group
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  • Résumé

  • Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.


    The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.


    If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.


    It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.



    Hosted on Acast. See acast.com/privacy for more information.
    New Statesman Media Group
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Économie
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Épisodes
  • What works on Substack, how Youtube became newstube and why Harry took the cash

    What works on Substack, how Youtube became newstube and why Harry took the cash
    Jan 23 2025
    Bron Maher discusses Press Gazette's new ranking of the most lucrative titles on Substack, Charlotte Tobitt explains how and why publishers are currently so fixated on building their followings on Youtube and Dominic Ponsford shares his view on why Prince Harry decided to take News UK's cash rather than have his day in court with The Sun.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 min
  • AI tipping point in 2025: What publishers need to know

    AI tipping point in 2025: What publishers need to know
    Jan 8 2025

    Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time.

    He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls.

    Sitting back and doing nothing is not an option, he says.


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    33 min
  • What we learned in 2024 about the business of news

    What we learned in 2024 about the business of news
    Dec 19 2024

    The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned.

    They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around and big changes in the tech platforms which readers use to discover their news,


    Hosted on Acast. See acast.com/privacy for more information.
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    24 min

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