It's exciting to get into podcasts, but it can also be intimidating. A lot has changed since the podcast boom years ago; not only did we get new shows and listeners, we also have vodcasts now.

How should you get started on a podcast? What is the podcast landscape like right now? What are listeners like and how can we engage them? Let's find out in this episode.

Get a chance to win a copy of "Podcast Growth: How to Grow Your Podcast Audience by The Podcast Host." Visit our Instagram to find out more.

Tish is the founder of the Sunshine Collective PH, a podcast production agency. She also has her own podcast show called Spill the Creativity.

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Listen to related episodes:

Ep. 34: How Purpose Drives Brand Strategy

Ep. 49: Branding a Podcast

Ep. 52: How to Define Your Personal Brand

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More than two-thirds of start-ups are unsuccessful and founders play a huge role in their failure. There are several factors that play into their downfall, most of which are anchored in a founder's inability to manage the business and make smart business decisions.

How they conduct brand and product development can also set them up for failure, unless done right. What are the strategic brand building and product development initiatives that they should do to avoid these pitfalls?

Read the full articles here:

Harvard Business Review: Why Start-ups Fail

Fast Company: 5 red flags to watch out for when working with start-ups

Listen to related episodes:

⁠Ep. 11: Why Marketers Quit⁠

Ep. 50: Forget the USP; Why the DSI is more realistic

Ep. 54: How HR Manages Toxic Company Cultures with Val Tamayo

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Now that we concluded our experiment, should writers, creatives, and brands use AI tools? What are the pros and cons of using it for writing? How would it affect the industry moving forward?

This episode is part 3 of 3 of an experiment we conducted on using AI tools to write a podcast episode. This episode is where we analyze the pros and cons of using AI. The previous episodes made use of Gemini, Google's AI, and Notion's AI to write an episode.

Both AI platforms were given this prompt: write a podcast episode on the importance of branding.

Listen to related episodes:

⁠⁠Episode 34: How Purpose Drives Brand Strategy⁠⁠

⁠⁠Episode 40: The 5 Undisputable Laws of Branding⁠⁠

⁠Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura⁠

Hit the follow button to get notified on the latest uploads! Find me on: ⁠⁠⁠Facebook: The Gen Z Marketer Podcast⁠⁠⁠

⁠⁠⁠Instagram: @genzmkt⁠⁠⁠

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