In this enlightening podcast, we explored the art of “Elevating Your Black-Owned Business Brand Identity Online.” We emphasized the pivotal role of brand identity, from establishing a captivating visual identity to building a dynamic online presence through website optimization, engaging social media, and content marketing. Cultivating a strong online community and continuously measuring success were […]

The post GoBlackly: Elevating Your Black-Owned Business Brand Identity Online | Ep 3 first appeared on GoBlackly: Digital Marketing For Black-Owned Businesses.

In this thought-provoking episode of The GoBlackly Podcast, we dive deep into the controversial 1954 video, “The Secret to Selling the Negro.” Produced by the Advertisers Educational Foundation, this video aimed to guide advertisers on marketing products to African American consumers. We dissect its content, highlighting the harmful stereotypes and racial biases it perpetuated, and […]

The post GoBlackly: Unpacking ‘The Secret To Selling The Negro’ (1954) and The Black Business Perspective | Ep 2 first appeared on GoBlackly: Digital Marketing For Black-Owned Businesses.

The heart of Black business is akin to the ancient analogy of a seed, time, and harvest. In this metaphor, the seed embodies the ‘Why’ of a Black business owner – their deeply rooted purpose and motivation. Time, in turn, represents the consistent nurturing and unwavering commitment to that ‘Why.’ It is in the patient […]

The post GoBlackly: The Heart Of Black Business; Uncovering The “Why” | Ep 1 first appeared on GoBlackly: Digital Marketing For Black-Owned Businesses.