Market research is the difference between guessing and growing. Yet, so many business owners treat it as a “nice to have” instead of the foundation for their success.

In this episode of The Growth Diaries, we’re breaking down the essential do’s and don’ts of market research so you can avoid common mistakes and use real customer insights to drive your business growth.

In this episode, we’ll dive into:

• The biggest mistakes business owners make when gathering insights (and how to avoid them!)

• The key do’s that make market research work for you - including how to prepare, ask better questions, and get useful data.

• Why relying on a small sample size can lead to misleading results (and how to make sure your research reflects your audience properly).

• How to use market research to create offers and marketing that actually land with your ideal clients.

Making empowered decisions backed by data gives you the competitive edge. It’s time to step into the full potential you’ve been building.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Useful Resources:

Free Guide: Most Effective Types of Market Research

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

Have you noticed that, as your business grows, your confidence in decision-making starts to shrink?

In the early days of business, it’s all about diving in and figuring things out on the go. But as your business grows, the stakes feel higher, and suddenly every choice feels much harder.

This week on The Growth Diaries, we're exploring how fear and doubt can hold you back from growing your business, and how you can shift from feeling stuck in maintenance mode to making confident, data-driven decisions.

In this episode, we’ll dive into:

• Why we take risks without fear in the beginning and how that changes as we build something to protect.

• How playing it safe with "what's working" can prevent you from exploring new opportunities that actually drive growth.

• How turning your doubt into data can help you make certain, focused choices that move the needle forward.

• How knowing exactly what your audience wants can help you build more aligned offers, attract the right clients, and boost your income.

Making empowered decisions that are backed by data takes your business from guessing to growing - it's time to step into the full potential you’ve been building

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

How is it so easy to keep your clients' goals on track, yet your own business to-do list feels like it’s always being shoved to the side?

Your clients are thriving because of you. Their goals are met, their growth is consistent, and their results speak for themselves. But behind the scenes, your own goals are sitting untouched, and your to-do list...we'll you're avoiding that like an ex you'd rather not have to fake small talk with at Tesco.

You tell yourself, 'Next week will be different,' but somehow your business always gets held back from the same excuses.

This week on The Growth Diaries, I’m sharing how you can stop scraping by on the bare minimum and finally make real, consistent progress on your business – without sacrificing the clients who matter to you.

We'll chat more on;

• Why your own goals feel so much harder to prioritise – and how to shift your focus without the guilt.

• A powerful “spring cleaning” process to refine your to-do list and get rid of tasks that no longer align with your business vision.

• How to break down the big, overwhelming projects into small, doable steps that actually fit into your schedule.

• The secret to prioritising long-term wins over quick fixes so your business can thrive sustainably.

It's time to treat your own business with the same care and dedication you give to your clients - because when you thrive, so does everything and everyone around you.

CONTINUE THE CONVERSATION:

Click here to join our WhatsApp community chat

Connect with Cassie Evans:

Website

Instagram

Facebook

LinkedIn

Work with Cassie Evans:

The Growth Booster

The Competitive Edge

Book a Coffee Chat

(Audio Length: 22mins 30secs)