Episode 378 - The Future of Findability - Preparing Your Podcast for Generative Search - SEO vs GEO

As podcasters adapt to the evolving landscape of search technology, understanding the differences between Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) is crucial. Here's how podcasters can prepare for the shift towards large language model searches:

SEO vs GEO: Key Differences Focus and Target

• SEO targets traditional search engines like Google, optimizing for keyword-based rankings.
• GEO focuses on AI-driven platforms like ChatGPT and Google AI Overviews, prioritizing conversational and contextual content.

Content Structure

• SEO relies on keyword optimization and technical factors like meta tags and backlinks.
• GEO emphasizes creating high-quality, authoritative content that AI can easily synthesize and integrate into comprehensive answers.

User Intent

• SEO matches keywords to user queries.
• GEO anticipates user intent more accurately, providing nuanced and contextually relevant responses.

Strategies for Podcasters in the GEO Era

1. Optimize Transcripts: Create detailed, well-structured transcripts of your podcast episodes. This text-based content is crucial for AI systems to understand and reference your material.
2. Enhance Show Notes: Develop comprehensive show notes that include key points, quotes, and timestamps. This structured information helps AI engines quickly extract relevant content.
3. Create Companion Blog Posts: Write in-depth articles that expand on podcast topics, providing additional context and information that AI can use to generate responses.
4. Use Clear, Conversational Language: Craft content in a natural, conversational tone that aligns with how people ask questions to AI assistants.
5. Incorporate Authoritative Sources: Include citations, statistics, and references from reputable sources to boost the credibility of your content in AI-generated responses.
6. Structured Data Markup: Implement schema markup to help AI systems better understand the context and structure of your podcast content.
7. Focus on Episodic Themes: Organize your podcast content around clear themes or topics, making it easier for AI to categorize and retrieve relevant information.

What Remains the Same

• Quality Content: Both SEO and GEO prioritize high-quality, valuable content.
• User Experience: The ultimate goal is still to provide useful information to your audience.
• Continuous Adaptation: Both strategies require ongoing adjustments to align with evolving technologies and user behaviors.

By implementing these strategies, podcasters can position themselves to be discovered and featured in AI-generated search results, ensuring their content remains visible and valuable in the era of generative search engines. Sources:

https://www.grazitti.com/blog/geo-vs-seo/https://www.singlegrain.com/blog/ms/generative-engine-optimization/https://foundationinc.co/lab/seo-vs-geo ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners ___ ⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/

To the Students of York House School, Podcasting and the Next Generation - Daily Dave - Podcast Tips

Welcome to York House SchoolThe future that our students are graduating into will look vastly different to our world today. It's a future that demands education go beyond academics. And it demands a school that fosters creativity, builds character, and inspires a love of learning. Where ideas are born, knowledge thrives, and lasting connections are made. York House is that school.
Here, we're purposeful about ensuring every girl feels supported and empowered. We celebrate each student's educational journey with our talented faculty guiding them along the way. We offer a rigorous and rewarding learning experience that prepares students to be bold, ethical leaders in a rapidly changing world.
Our community is small. But that’s part of the magic. We get to know each other well and our students are seen and known for who they are. Our families are engaged in the life of our school, and we deeply appreciate their commitment to making our community stronger. Our students, families, faculty, staff, and 4000+ alums are vibrant and connected, representing our motto, "Not for Ourselves Alone," within the city and beyond, across the globe.
Ours is an exciting learning community where, since 1932, tradition meets innovation, and every day is an opportunity to learn, grow, and make a difference. I invite you to be a part of it!
Want to learn more? See our Spark Plan to discover our strategic vision for the future of York House and our remarkable students.
Warm regards,
Deryn Lavell
Head of School ⁠https://www.yorkhouse.ca/⁠ If you are looking for a guest speaker for your classroom or group to talk podcasting, please contact me today! ___ https://howtopodcast.ca/ check out Dave's new blog if you like to read! Subscribe today!! https://truemediasolutions.ca/podblog

Episode 377 - CO-HOST - Victoria Cuore - The Student Becomes The Teacher - A Podcast Journey that includes Yoda

We strive to create an environment where healing becomes contagious, where the transformative power within us radiates and influences those around us. Through our actions, words, and interactions, we aim to inspire others to embrace their own healing journey and extend it further, creating a ripple effect of wellbeing and wholeness.
Join us on this journey of personal growth and collective transformation. Together, we can make a difference, one healing moment at a time.

We are a bully-free, judgment-free safe haven for survivors and special needs.

https://acontagioussmile.com/ ___ https://howtopodcast.ca/ check out Dave's new blog if you like to read! Subscribe today!! https://truemediasolutions.ca/podblog

Episode 376 - Special Guest - Jeremie Mani - Podcasthon - During 7 days, Thousands of Podcasts, Together for a Worldwide Charity Event!

During 7 days, Thousands of Podcasts, Together for a Worldwide Charity Event!

Simultaneously, they will release a special episode, for a charity of their choice.

Objective? To raise awareness for countless causes

Would you like to join the next Podcasthon?

Start by registering your podcast in 90 seconds (quick, simple, and free).

Next, take your time selecting a charity you’d like to highlight through an interview or a solo episode.

After that, record your episode, including key phrases about Podcasthon (guidelines will be provided).

Mid-March 2025: publish your special episode during Podcasthon week

And don’t forget to promote it by tagging us on social media!

All episodes are released simultaneously, creating a wave of impact and awareness!

https://www.podcasthon.org/

___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠

https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners ___ ⁠⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/

The How To Podcast Question of the Month - What is the Goal That You Have for Your Podcast in 2025

Reminder! We are looking for your answer to the Question of the Month for January 2025 - promote your show and get new listeners simply by answering the question of the month

The Question: What is the foal that you have for your podcast in 2025?

Be sure to include your name, your podcast name etc with your answer!

Thanks for participating!

Dave ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/

Episode 375 - CO-HOST - Andy Vargo - Things Get Awkward in this episode - Growing Your Show, Interviewing Guests and How To Grow as a Podcaster

If you are unsettled in the least, then you can relate to my clients. My typical client has lived enough of a life to know they want different experiences for what lies ahead. But they don’t quite know how to make it happen.

That’s where I come in.

I’ve lived that life of not being comfortable in my own skin. I’ve been where you are and know how to move past those feelings, to put actionable steps in place towards the life you want.

We all have that awkward thing that can sometimes hold us back. But what if it was your superpower? What if owning it was the key to your success? Join speaker, author, and coach Andy Vargo as things get awkward with his guests. Dive into what makes each of us awkward in our own way and learn how we can own it! https://pod.link/1554356943

https://www.awkwardcareer.com/ ___ https://howtopodcast.ca/ check out Dave's new blog if you like to read! Subscribe today!! https://truemediasolutions.ca/podblog

Episode 374 - The How To Podcast Basics 101 - Your Simple and Complete Tech Starter Guide for New Podcasters

Basic Podcast Tech SetupTo start a podcast, you'll need a few essential pieces of equipment: Core Equipment

Microphone:

• USB microphone recommended for beginners

• Avoid using built-in computer or phone microphones

Computer or Recording Device

• Laptop or desktop with audio editing software
• Audacity (free software) is a great starting point

Headphones

• Closed-back headphones for sound isolation
• Avoid open-back headphones that can create audio interference

Optional but Recommended Extras

• Pop filter to reduce audio disturbances
• Microphone stand or boom arm for comfortable positioning
• Audio interface for more advanced recording (as you progress)

Recording Space Considerations

• Choose a quiet, consistent recording area
• Use sound-absorbing materials like foam panels if possible
• Minimize background noise and echoes

Budget-Friendly ApproachFor those on a tight budget, you can start with:

• A USB microphone (around $50-$100)
• Free audio editing software
• Existing computer
• Basic headphones

• 
  

The key is to start simple and upgrade your equipment as your podcast grows.

Dave's mic USB Microphone, MAONO 192KHZ/24Bit Plug & Play PC Computer Podcast Condenser https://www.amazon.com/s?k=Microphone-MAONO-Condenser-Professional-Recording ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ ⁠https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠ ___ ⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/

Episode 373 - Reviving the Classics - How to Breathe New Life into Your Evergreen Podcast Content

Reviving Your Podcast: Strategies to Leverage Evergreen Content and Reintroduce Past Episodes

As a podcaster, you've likely accumulated a wealth of valuable evergreen content that can continue to engage and inform listeners long after its initial release.

However, many of your newer audience members may be unaware of these hidden gems. In this blog post, we'll explore effective strategies for leveraging your past content, enhancing searchability, and breathing new life into your podcast's back catalog.

Grouping Episodes by TopicOne of the most effective ways to help listeners discover older episodes is by organizing them into themed playlists or series.

Here are some actionable steps:

1. Create themed playlists that curate episodes around specific topics, allowing new listeners to dive deeper into subjects they find interesting
2. Develop a content calendar that aligns with annual celebrations or observances relevant to your niche, creating opportunities to resurface related evergreen content

Enhancing Searchability with TaggingImproving the discoverability of your episodes is crucial for attracting new listeners.

Optimize your podcast for search by:

1. Using relevant keywords in your episode titles, show notes, and descriptions to improve SEO
2. Implementing consistent tags across all platforms to enhance searchability
3. Following SEO best practices, including optimizing title tags, meta descriptions, headers, and image alt text

Repurposing Content for Greater ReachTransform your podcast content into various formats to reach a wider audience:

1. Transcribe episodes into detailed blog articles that provide additional context and value
2. Create audiograms and quote graphics to share on social media platforms
3. Produce short video clips highlighting key moments from your episodes
4. Design infographics summarizing main points from episodes in a visually appealing format
5. Feature insights from past episodes in email newsletters to keep your audience engaged

Shining a Light on Your Back Catalog

Ensure your valuable past content doesn't go unnoticed with these promotional strategies:

1. Reference relevant previous episodes in new shows to encourage listeners to explore your back catalog
2. Dedicate weekly social media posts to spotlight older episodes that remain relevant
3. Include links to popular past episodes in your welcome emails for new subscribers
4. Cross-promote related episodes within current shows to guide listeners toward additional content
5. Consider re-airing well-received past episodes with updated introductions or context

Breathing New Life into Older EpisodesRefresh older content to reinvigorate interest and engagement:

1. Periodically update evergreen content to ensure it remains accurate and relevant
2. Add new introductions or context when re-promoting older episodes
3. Use social media to share "new and improved" versions of older episodes
4. Transform episode content into various formats such as social media posts, email newsletters, or blog articles
5. Host live Q&A sessions or create follow-up content related to popular past episodes

By implementing these strategies, you can effectively leverage your evergreen podcast content, enhance discoverability, and provide ongoing value to both new and existing listeners.

Remember, your back catalog is a goldmine of valuable content – don't let it gather dust. Shine a light on it, and watch your audience grow!

___

https://howtopodcast.ca/

check out Dave's new blog if you like to read! Subscribe today!! https://truemediasolutions.ca/podblog