Épisodes

  • 549: Human Resources with Claudia St. John
    Jan 6 2025

    Small Business Human Resources management with Claudia St. John.

    Show Notes Page: https://www.thehowofbusiness.com/549-claudia-st-john-human-resources/

    Are you struggling with hiring, retaining top talent, or building a positive workplace culture?

    On this episode Henry Lopez is joined by HR expert Claudia St. John, founder and CEO of The Workplace Advisors.

    Claudia shares insights and tips on Small Business Human Resource management, including:
    The secrets to attracting and retaining the right employees in a tight labor market.
    How flexibility and growth opportunities are reshaping employee expectations.
    The critical role of training managers in essential leadership skills like empathy, feedback, and conflict resolution.

    She also offers practical advice for small business owners on HR compliance, recruiting, and creating a thriving workplace culture. Whether you're managing a team or preparing to scale your business, this episode is packed with actionable insights!

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    49 min
  • 548: 2024 Top 5 Episodes
    Dec 30 2024

    Highlights from 2024 Top 5 Episodes, based on unique listener downloads.

    Show Notes Page: https://www.thehowofbusiness.com/548-2024-top-5-episodes/

    Discover the most popular episodes of 2024, based on listener downloads, to help you start, run, and grow your small business. Whether you're an aspiring entrepreneur or a seasoned small business owner, these episodes are packed with actionable advice and insights to drive your success.

    Top 5 Episodes:

    • Episode 510 – 7 Start-Up Mistakes
      Avoid common pitfalls that hinder small business success, from poor planning and hiring mistakes to ineffective marketing strategies. Learn practical tips to overcome these obstacles and set your business up for long-term success.
    • Episode 506 – Budgeting Fundamentals
      Master the art of budgeting with insights into financial control, planning, and performance measurement. This episode provides a step-by-step guide to managing expenses and achieving your financial goals.
    • Episode R504 – Annual Strategic Planning
      Explore the 10 steps to crafting a powerful strategic plan to guide your business toward sustainable growth. Gain best practices for aligning your goals, measuring success, and preparing for market changes.
    • Episode R1 – Ready to Be Your Own Boss?
      Assess whether you’re ready, willing, and able to start your entrepreneurial journey. This episode delves into the mindset, effort, and resources needed to take the leap into business ownership.
    • Episode 509 – Finding Your Identity
      Learn how to cultivate a balanced identity beyond your role as a business owner. Gain insights into delegating tasks, setting boundaries, and pursuing personal growth to achieve resilience and scalability.

    Free Tools & Resources:

    • Business Expense Budget Tool: Monitor your annual operating budget with ease.
    • Marketing Budget Tool: Plan your advertising and marketing spend effectively.
    • Cash Flow Worksheet: Stay on top of your business’s working capital.
    • Annual Strategic Plan Outline: Build a robust strategic plan for growth.
    • Starting Your Business Guide: Assess your readiness to become your own boss.

    Workshops & Courses:

    • Annual Strategic Planning Workshop
      Join Henry Lopez in this live online workshop to develop a roadmap for achieving your business goals.
    • Starting Your Business Course
      Learn what it takes to launch your small business.

    Unlock the insights and tools that made 2024’s top episodes a hit with small business owners and entrepreneurs worldwide. Listen now and elevate your small business journey!

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    14 min
  • 547: Lessons from The Art of Shaving with Eric Malka
    Dec 16 2024

    Lessons from The Art of Shaving: starting, growing, and selling The Art of Shaving company.

    Show Notes Page: https://www.thehowofbusiness.com/547-eric-malka-the-art-of-shaving/

    On this episode, Henry Lopez is joined by Eric Malka, co-founder of the luxury men’s grooming brand The Art of Shaving and author of On the Razor’s Edge.

    Eric shares his incredible entrepreneurial journey, from starting with just $15,000 to building a globally recognized brand that was ultimately acquired by Procter & Gamble.

    Eric dives into:

    • The importance of starting small and thinking big.
    • How constraints can spark innovation and lead to success.
    • The critical role of branding and intellectual property in building value.
    • Why prudence, patience, and timing are essential for sustainable growth.
    • The role of luck and how to position yourself to seize opportunities.

    He also reflects on key lessons learned from both successes and failures, offering actionable advice for aspiring entrepreneurs and business owners.

    "Brands are more valuable than companies, and IP is the most valuable aspect of your brand." – Eric Malka

    Whether you're just starting your entrepreneurial journey or looking to scale your small business, this episode is packed with insights to inspire and guide you.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    46 min
  • R504: Strategic Planning for Small Business
    Dec 11 2024

    How to create a Strategic Plan for your small business. Use a Strategic Plan to set your goals, objectives and initiatives for your small business.

    Show Notes Page: https://www.thehowofbusiness.com/r504-strategic-planning/

    In this episode of The How of Business, host Henry Lopez dives into annual strategic planning - a critical tool for small business owners to achieve growth and long-term success.

    Strategic planning helps you align your goals, allocate resources efficiently, and create a clear action plan for the year ahead.

    Here’s what you’ll learn in this episode:

    • Why Strategic Planning Matters: Understand the benefits of having a focused and adaptable strategy for your business.
    • The Key Difference Between Strategy & Planning: Learn how a clear strategy drives your planning process and positions your business to win in the market.
    • 10 Steps to Build an Effective Strategic Plan: A comprehensive framework covering everything from reviewing the past year to setting goals, defining KPIs, budgeting, and adapting quarterly.
    • Actionable Insights & Examples: Get practical tips to simplify your planning process, even if this is your first attempt at creating a strategic plan.

    Free Resource: Download the Annual Strategic Plan Outline to guide you through the process from the Show Notes page for this episode.

    Whether you’re an experienced business owner or just starting, this episode will help you focus on what matters most, measure your progress, and achieve success in 2025.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    28 min
  • 546: Power Washing Franchise with Aaron Harper
    Dec 2 2024

    How to own a successful Power Washing franchise small business with Aaron Harper.

    Show Notes Page: https://www.thehowofbusiness.com/546-aaron-harper-power-washing-franchise/

    On this episode we dive into the world of franchising and small business success with Aaron Harper, CEO of Rolling Suds, the leading power washing business franchise.

    Aaron shares his inspiring journey from Hollywood executive to franchise business leader, offering insights into how franchising can empower entrepreneurs to build thriving businesses.

    Discover how Rolling Suds is transforming the power washing industry with its proprietary equipment, streamlined processes, and focus on professionalization.

    Learn why franchising is the perfect model for aspiring small business owners looking for a proven system and strong support.

    Whether you’re interested in starting your own power washing business, exploring the franchise business model, or simply gaining inspiration from a compelling entrepreneurial story, this episode has something for everyone.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    56 min
  • R255: Overcoming Fear with Ruth Soukup
    Nov 18 2024

    Overcoming Fear to start and grow your small business, with Ruth Soukup - author of “Do It Scared: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You Love”.

    Show Notes Page: https://www.thehowofbusiness.com/r255-ruth-soukup-overcoming-fear /

    "The whole idea behind ‘do it scared’ is not that you don’t ever feel afraid because we all feel afraid. It’s that you take action even in the face of fear and you continually take action because ultimately action is the antidote to fear."

    Ruth introduces the concept of the Seven Fear Archetypes, which she developed through research involving over 4,000 participants. These archetypes include the Procrastinator, Rule Follower, People Pleaser, Outcast, Self-Doubter, Excuse Maker, and Pessimist.

    Each archetype reflects distinct ways fear manifests, such as procrastination driven by perfectionism or self-doubt stemming from insecurities. Understanding these archetypes allows individuals to identify their unique fears and develop targeted strategies to overcome them.

    Our discussion also focuses on principles of courage, including “owning your choices” and “recognizing that balance is overrated.”

    Ruth argues that taking responsibility for one’s life, while letting go of the myth of perfection and balance, empowers individuals to prioritize purpose over superficial ideals. She highlights the importance of rejecting excuses, embracing imperfections, and persistently moving forward, even when success feels uncertain.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    31 min
  • 545: Take Control of Your Time with Andrew Hartman
    Nov 11 2024

    How to take control of your time, and trade stress, overwhelm and anxiety for peace, freedom and clarity, with Andrew Hartman.

    Show Notes Page: https://www.thehowofbusiness.com/545-andrew-hartman-take-control/

    Andrew Hartman introduces the "Time Boss" framework to help small business owners regain control over their time by setting boundaries, prioritizing tasks, and incorporating "whirlwind time" to manage daily interruptions.

    Andrew shares time management and productivity improvement tips and techniques for small business owners. He also introduces his time operating system designed to multiply your time. By adopting weekly planning and reflection habits, entrepreneurs can reduce stress and sustainably increase productivity without overworking.

    Andrew Hartman is the Founder of Time Boss, a training organization helping leaders and their teams take control of their time to get more done with less stress and anxiety. He founded Time Boss after burning out several times over, even losing his sense of smell for a season. He has taken all he has learned over the years to build a system to help business leaders avoid the same mistakes and chaos.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    50 min
  • 544: Top 10 Productivity Tools
    Nov 4 2024

    Henry’s Top 10 Personal & Business Productivity Tools.

    Show Notes Page: https://www.thehowofbusiness.com/544-top-10-productivity-tools/

    In this episode of The How of Business, host Henry Lopez shares his current top 10 productivity tools that help him stay organized and efficient as a small business owner and business coach.

    These essential tools form the foundation of his daily operations, from using Outlook to manage all scheduling, to creating visuals with Canva, and simplifying client bookings with Calendly.

    Henry explains why he relies on ChatGPT for content creation, how Zapier automates repetitive tasks, and how Mailchimp and HubSpot enhance his client communication and relationship management.

    Listen to this episode to hear Henry's tips for choosing affordable, easy-to-use technology that can transform productivity and streamline operations for small business owners at any stage.

    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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    9 min