Thanks for tuning in for another episode! As I am with all episodes, I'm really looking forward to this conversation because I'm sharing an audio lesson from inside Biz to Brand Academy.

This lesson, "Buyer Beware", is a look at some of the prominent marketing personalities we've seen emerge in the online business space over the last few years. And looking at both the persona evolution and potential for harmful impact as a result.

1 The Online Celebrity
2 The Role Model
3 The Bro Boss
4 The Prosperity Coach

I'm sharing this for two reasons--

First, I honor an entrepreneur's choice when making business decisions. These personalities are super persuasive (that's how they make their $$). Before investing for your own business you can learn more about the roots of each style  and what to watch out for as you navigate your own educational investments.

Second, in my own experience I made a lot of mistakes by looking at these types of marketing models. Whether I knew it was harmful or not, the impact remains, and I want to pass the information I wish I had then, but didn't, on to you so you are able to avoid some of these missteps. 

Here we go... taking a look at 4 marketing personalities (the online celebrity, the role model, the bro boss, and the prosperity coach) that are trending in the online space and what to be mindful of as you look to their self-proclaimed expertise for help.

Here's a short punch list of things we know clients value... simplicity, accessibility, empathy, choice, & convenience. What I'm sharing in this episode encompasses all of these and based on the number of times I've watched clients successfully implement this, I'm guessing it's easier than other items on that laundry list of things you have to do.

This piece of business information has come up several times recently, so it made sense that I plan an entire episode to talk about it in case you'd like to try it yourself.

This is not a big framework, complicated system, and once I go over it you're probably going to start noticing the companies who do it, and the ones who don't. 

Have I piqued your interest? (I'm hoping I have!)

I'm not only going to share what this one thing is, but also how you can implement for your own business (no matter your industry). I'm also going share an example of the impact this makes and the unintentional consequences when businesses don't offer this to their clients.

What this episode covers:

• What is a Customer Success Path
• Why is having one beneficial? (I get into how our brains work on this -- which I love talking about!)
• What impact does it offer?
• The consequences without it (with an example from my own recent experience)
• The 5 Elements to support a successful CSP
• How to create your own CSP (in only 3 steps)

Learn more about me at katiemtaylor.co or connect with me on Instagram at @abundantcollabco.

Are you interested in joining the next round of Biz to Brand Academy?? You can apply & enroll anytime at katiemtaylor.co/b2b.

Have you ever googled the term "target market"? If so, you were likely met with an enormous amount of definitions, graphs, charts, and information that left you feeling like understanding your target market is out of reach or unrelated to your business today.

This episode is all about showing you how you can take advantage of understanding your target market and what that looks like  when applied to the everyday practices you already have in place for greater impact & results.

The 3 groups to focus on for your small business:

1 Potential Customers/Clients: The people who are already at the top of your mind because these are the people you need to make money.

2 Previous & Current Customers: This is the easiest group to market to, but can easily be overlooked and forgotten.

3 Brand Fans: Can someone who won't spend directly with your business actually be valuable to your growth? And if so, how exactly? All of this is covered in this episode.

Episode Takeaways:

- Your audience is made up of potential buyers, previous & current customers, and brand fans.

- They are on unique journeys and will connect to different pillars of content that you share.

- Potential customers need awareness and familiarity before trusting your business.

- Previous and existing customers require less effort and are more likely to continue spending.

- Understanding your target market and audience is the crux for nearly every decision you make. 

- Knowing your audience allows you to better attract great leads and potential customers.

Tune in to today's episode so you can feel more confidence and clarity around your own target market and take advantage of this great information right away!