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The Idea Climbing Podcast

The Idea Climbing Podcast

Auteur(s): Mark J. Carter
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 If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • How to Use Public Speaking to Grow Your Business with Leisa Reid

    How to Use Public Speaking to Grow Your Business with Leisa Reid
    Sep 17 2025
    Public speaking is an excellent way to grow your business as an entrepreneur. You just need the right strategies and ways to get started. We discuss some of them in this episode with my guest Lisa Reid. As the Founder of Get Speaking Gigs Now, Leisa trains entrepreneurs who want to use public speaking as a soul-fulfilling business growth strategy. Clients who work closely with her “Get Their Talk Ready to Rock” and build their speaking skills and confidence through the Speaker's Training Academy. Leisa has booked and delivered over 600 speaking engagements, and she teaches her clients all of the strategies she uses to get booked, stay booked and monetize their talks. In this episode, she will share the #1 secret she uses to get speaking gigs along with other golden nuggets of advice! Why and How Lisa Got Started in Public Speaking For Lisa, public speaking is near and dear to her heart because she has always wanted to be a teacher. Even as a kid she remembers teaching her friends gymnastics amongst other things. It wasn't so much that she needed to be the center of attention or to have the spotlight on her. It was just that when she knew that she could help other people understand something quicker, easier, better; she had to do it. It was very fulfilling. Now she’s basically a teacher disguised as a speaker. She knows that because she works with entrepreneurs all the time, there's quite a few of us who have that same type of drive for teaching. When we get the opportunity to teach, we get a natural high, a shot of dopamine. Something amazing happens when you give the gift of teaching to an audience whether it's virtual in person. You know that what you're offering is going to help them solve problems or help make something easier for them. That’s a very fulfilling way to market your business! Leisa believes that people don't get into business to do the sales and marketing themselves. They are suddenly surprised how big of a part of their responsibility is sales and marketing. She loves teaching speaking because it’s one of the easiest and most fulfilling ways to do effective sales and marketing for them to market their businesses. Many entrepreneurs welcome that opportunity. Why Speaking Should Be a Big Part of Your Sales and Marketing as an Entrepreneur Public speaking is especially important if you have something that many people haven't heard of; such as your own philosophy or framework about how to do something. Then there are people who have problems that you can help with, but they don't know it yet. They may need more information than they can get by reading a synopsis of what you do on your website. Speaking always allows you to educate people and it allows you to educate more than one person at a time. With many live and virtual presentations, you can even record them and have evergreen marketing and branding content for future prospects. That means there are a lot of ways that you can duplicate your efforts while attracting your ideal clients and potential referral partners. That’s a great reason to get speaking coach. When you find someone that you want it’s because you can relate to their story. You like their personality. You like their humor. You like how fast (or slow) they talk. They resonate with you because it seems like they’re genuine. That's the kind of person that you should work with. The Starting Point of Public Speaking as a Sales and Marketing Tool In Leisa’s world the starting point of working with her is when you're ready to get your talk “ready to rock”. That means you need to decide what your talk is going to be about, what your title is going to be, what your learning points are, your description of the talk, and what your call to action will be. That's what she means when she says, “Get your talk ready to rock.” When you say that you're a speaker and update your LinkedIn profile to include “speaker” you’re claiming that title.
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    24 min
  • How to Share Your Leadership Story and Leave a Legacy with Shelley Goldstein

    How to Share Your Leadership Story and Leave a Legacy with Shelley Goldstein
    Sep 10 2025
    The epitome of leadership is the ability to share your leadership story and leave a legacy. I discuss how to do that with my guest, Shelley Goldstein. Shelley Goldstein is a leadership development coach specializing in communications affectionately known by clients as "The Coach Whisperer". The moniker stems from her intuitive ability to pinpoint untapped potential in leaders and cultivate it into speaking mastery with remarkable ease and speed. As the architect of Remarkable Speaking, Shelley has created a proprietary framework that has evolved into a global leadership development platform. Rooted in 30-plus years of experience in leadership, entrepreneurship, marketing, and design, her expertise allows her to creatively integrate time-saving drills, persuasive storytelling, and behavioral psychology, driving significant real-world impact. Your Leadership Story Your leadership story begins with the origins of why and how we do things. It can go back to your youth when you’re joining a music program or getting involved in sports. It's a study of behaviors involved with those activities. It's those stories that build one on top of the other that become your legacy, who you are today, and why you lead the way you do when situations call or leadership. Shelley’s Leadership Story: Back to the Beginning Shelley says her story goes back to when she was eight or nine years old and her and a group her friends put together a neighborhood newspaper. The three of them were about the same age. They included hosted a beauty pageant and had articles and recipes that they got from their neighbors. Being able to organize that at such a young age and publish it month after month had a profound impact on leadership in Shelley’s adult life. Looking back, she learned a lot about leadership skills and taking the initiative at a very young age. Some of the things she carries forward with her today is the idea of sharing that responsibility and delegating to other people. Whether she was aware of it or not, it just naturally happened. And Shelley believes that's what helps her be a better leader today; that sharing of ideas and giving people autonomy to create some of the most innovative, creative ideas of their childhoods. Leadership Showing Up Shelley remembers her earlier career as a costume designer. She had the responsibility of creating a look, making sure the costumes could be perceived from the audience. That meant meaning when that curtain goes up, she can't be up there with the assistants hemming and sewing. It was showtime. Shelley believes that whole idea of “it's showtime” was an early leadership development experience in her adult life. She realized that she can't do everything. She had to prioritize and realized you can’t sweat the small stuff. To lead through that and make sure her team understood that the work that they were doing as individuals contributed to their combined success; and that bigger vision of what things need to happen. The Beginning of Leadership in Your Adult Life It's so hard to say where it actually begins. If you have an idea, let's start with the incubating. You have a great idea. How you strategize that, how you move forward with that, that's an innate leadership skill. I'm going to have a marketing strategy. I'm going to have a sales strategy. I'm going to develop my brand this way. Those are all leadership skills because you're making important decisions. Those stories of how you eventually do that, that becomes the legacy. That becomes your competitive advantage and unique story to only you. The stories are so important because that's where the money flows. Money is how people respond to the stories. That's what people buy into. That's the journey. The Structure of a Great Leadership Story A great leadership story is the journey, the mistakes, the decisions you made when you were building your business. You know what? I'm going to go with my marketing strategy and h...
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    26 min
  • How to Create and Embrace Your Leadership Promise with Jason Hewlett

    How to Create and Embrace Your Leadership Promise with Jason Hewlett
    Sep 3 2025
    Creating and embracing your leadership promise can change your life and your business as an entrepreneur. You just need a strategy for creating it and then maintaining it over time. I discuss how to do that in this episode with my guest, Jason Hewlett. Jason has delivered thousands of presentations around the world; performed in every major casino in Las Vegas; inspired the Troops in wartime Afghanistan; and authored “The Promise to The One”. He utilizes entertainment, musical impressions and comedy to teach leaders how to capture their unique Leadership Promise and Signature Moves. In the Beginning There was Leadership Teaching about creating and embracing your leadership promise has taken Jason years to create the language around what your leadership promise is. He’s been teaching it subliminally, he believes, for decades. He now believes your leadership promise is to identify, clarify, and magnify the signature moves of the people you lead. Jason wrote a book called “Signature Moves” years ago. He’s also written a book called “The Promise to the One”, which is a promise to yourself. That all comes together with that language to help people say, “Can I help identify the talents and the gifts of the people I lead? Can I help them clarify that that's something they need to do every day in their work? And can I help them magnify it and all that we do together?” As entrepreneurs, especially for solo entrepreneurs like Jason for the past 25 years, hiring independent contractors, bringing people in and getting rid of them as people come and go brings with it a lot of responsibility. It's interesting to see how often entrepreneurs get stuck in the minutia of doing their everyday work. You could probably spend 12 hours working on a broken printer, and not doing your signature moves, your greatness. That’s not time well spent. Instead, you could just hire somebody who could do it in about 10 minutes and fix it for you. Yes, you spend a little extra money, but you get into the things that you do best that way. Jason truly believes your leadership promise is not only for yourself to identify, clarify, magnify your signature moves, but also to help others to identify and clarify and magnify theirs. He calls that the ICM process (Identify, Clarify, Magnify). The Leadership Promise Showing Up in Jason’s Life Jason recalls it probably appeared back in high school; he was the student body President of his high school. He says perhaps it came from seeing people on their student body council that didn’t follow through with the things they promised they would do. And then it all fell on him as the President. Jason realized he was the last one in line because leaders eat last, as Simon Sinek says. He remembers that he would always have to be the one that picked up the slack. And so, the leadership promise came down to that. It came from examining: Who is keeping their commitments and who's not? He told me “What's fun to think about is that it goes all the way back to the school days all the way into adulthood and now into the leadership of not only leading my own company, but I lead several organizations and yeah, when it comes down to that it's about who makes a promise and keeps it.” The Start of the Leadership Promise Journey for Entrepreneurs Jason believes it comes down to your own personal accountability for the things you'll do for yourself. That’s why he wrote the book, “The Promise to the One”, which is a promise to yourself. You could keep a promise to your audience, to your customers, to your employees, to the independent contractors. But if you are waking up and not keeping those promises that you made to yourself, then it's going to trickle down eventually, and you're going to drop the ball. Whether it's creating a morning routine, the Hal Elrod “Morning Miracle” stuff, or if we're talking about even the Gay Hendricks and “The Big Leap”, how do we get to that place of doing our greatness in ou...
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    23 min
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