The Idea Climbing Podcast

Auteur(s): Mark J. Carter
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  • Résumé

  • If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.
    © 2019 Mark J. Carter & ONE80
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Gestion et leadership Marketing et ventes Réussite personnelle Économie
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Épisodes
  • How to Develop Yourself as a Podcaster with Junaid Ahmed

    How to Develop Yourself as a Podcaster with Junaid Ahmed
    Feb 12 2025
    Today we’re discussing how to develop yourself personally and professionally to become a great podcaster. My guest is Junaid Ahmed. Junaid is the Founder of Humblezone and Creator of Home Studio Mastery, designed to teach you how to build your home studio. He has two decades of video production experience, as well as designing websites & apps focused on a systematic process and seamless user experience. He provides podcasters, speakers, and content creators with a comprehensive plan for their studio equipment, lighting, and layout. Junaid started his creative career creating fliers for his uncle’s business over 30 years ago. He then grew into graphic design, mobile app design, he just found himself creating, creating, creating. It wasn’t until 2005 that he discovered podcasting, but he didn’t really get into it until 2012 when a friend of his wanted to start a podcast. Junaid ended up starting a podcast with two of his friends that lasted for four episodes. While that run ended abruptly, Junaid was bitten by the podcasting bug. He wanted to get back into podcasting, but he just didn’t have the drive until he read the book “Crushing It” by Gary Vaynerchuck. Gary wrote “Just go and document your journey…” Junaid started a podcast documenting his journey into becoming a podcaster, a beekeeper, and other hobbies he’s had. Junaid says podcasting is elevating because when you empty your mind, when you put stuff down in Audio Note you’re releasing space in your brain to do other things and that’s how you start developing your personality. What does using podcasting as a self-improvement tool mean to you? When Junaid went to college for English Composition his teacher said, “Just free write, write whatever comes into your mind”. She was trying to get him to empty his mind because over time, your writing becomes more refined. Junaid views podcast through the same lens because the more you record, the clearer your messaging becomes over time. As you’re recording the episodes you get to go back and listen to and critique yourself. You’ll get better as you do more of it. From that perspective it helped him develop his speaking voice, from his ability to talk about a topic or to teach him how to overcome something that he once struggled with. What advice do you have for new podcasters about interviewing? To become a good interviewer, you’ve got to be able to articulate the point of the interview. To get moving you can start out as a solo podcaster. When Junaid started his podcast, it was just him talking about what he was going through with his hobbies. The more he did that the more he understood how to tell a story. It still wasn’t as refined as what he wanted it to be, so he started inviting his friends to be interviewed. The more he did that, especially with people he already knew, the better he got. It’s easier to talk to somebody you already know. It’s hard to talk to somebody brand new unless you have topics that you share a passion with. Another way to be a good interviewer is to research who you’re going to be interviewing. We’ve seen some great examples of that, particularly people like Simon Sinek and Jimmy Fallon. They research the people they’re going to be interviewing. You can do the same thing. When possible, watch previous interviews of your future guests to know what other people are asking them and then ask different questions. Suggestions for Finding Good Guests A good guest is only as good as the topic that you’re going to come and talk about. It all comes down to the purpose of the podcast episode that you’re going to record. It all comes down to the focus of your podcast and what you are going to be talking about. This is decided by knowing who your target audience is. This will help the guest who’s taking time out to record the episode get a ton of value as well. We also dive into topics such as: How large or small of a niche should you pick as the topic of y...
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    26 min
  • How to Create Social Media Marketing Strategies That Actually Work with Sophie Zollmann

    How to Create Social Media Marketing Strategies That Actually Work with Sophie Zollmann
    Feb 5 2025
    There are almost too many ways to go about creating social media strategies. I discuss some strategies that actually work with my guest, Sophie Zollmann. Sophie is the Founder of FMD Strategic Partners. They take the guess work out of marketing to get real results for 7 and 8 figure service providers. Sophie was a stay-at-home mom and got into online businesses instead of paying daycare all her money. Customer service, business management, clerical work, etc. Then in 2009, after a short break, she came back to the work world and launched herself as a virtual assistant. One of the first things she did to get in front of people was to get on social media. She got on Twitter and Facebook, and six months later after meeting other virtual assistants and business owners who needed social media help, she had a business model, and she formed an LLC. She used digital marketing, especially social media, to grow her business. In the process, she fell in love with social media. It’s become the bread and butter of her business. She’s built a team and leverages those skills to help her clients grow their businesses like she has hers. Where People Go Wrong with Social Media Marketing The biggest thing is that they don’t have a strategy. They’re throwing spaghetti against the wall to see what sticks, they’re trying the latest trends that may or may not work for them, and they may be on platforms that they don’t need to be on because they think they have to be everywhere. They’re also doing it themselves, even though oftentimes they dislike doing it. That dislike is reflected in what’s produced and only ends up hurting them in the long run. If you don’t love it, you really shouldn’t do it because your distaste come through in your copy. Last but not least is people don’t have a strategy and a clear plan. They aren’t creating initiatives and campaigns that have measurable components such as KPIs (Key Performance Indicators), goals and objectives. Success comes from knowing what works. You’ve got to be able to measure what you’re doing. Once you know what works, then you can maximize that. But you can’t figure that out without strategy, hiring people to do it for you, and having measurable campaigns and initiatives that you can know if it’s working or not. How to Get Started with Creating a Social Media Strategy It involves a lot of research. You’ve got to know who your ideal client avatar is. In most cases there’s multiple client avatars. Even in one industry you will have different demographics, psychographics, income levels, all the things that make them human beings. You are marketing to human beings. You must speak to them in a way that they can hear you. Knowing them deeply is a key component of your strategy, that’s your first step. That research dictates what platforms you’re on, what you offer, how you speak about it and what you do to get them in the door. Your strategy must also have your competitive analysis. You must know who your competitors are, how you stand up against them, and how you can beat them. Because if you’re just doing the same thing that they’re doing you’re going to be lost in the sea of all the other people doing those things. And then of course once you’ve done that, there is making sure you have a very solid and unique value proposition, that’s a part of your research. You’re going to be looking at branding, do you really look good? Is it consistent and does it appeal to your ideal client? Branding is very important. It all works together. When you have a completely defined strategy that takes in all the aspects of online marketing and what it takes to succeed then you have the monthly marketing plan. That’s where you get your measurable initiatives, you get your content strategy, you figure out where you need to be and where you don’t need to be, then you rearrange everything to make it fit together so that it all feeds each other.
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    26 min
  • How to Create a Mentoring Program for Your Organization with Ken Rusk

    How to Create a Mentoring Program for Your Organization with Ken Rusk
    Jan 29 2025
    Mentoring programs can skyrocket your organization’s success if you have the right strategies. I discuss those strategies in this episode with my guest, Ken Rusk. Ken is a best-selling author, entrepreneur, and blue-collar advocate that proves there is no degree needed to achieve comfort, peace, and freedom. Ken spent his younger years digging ditches and working in construction. He is passionate about helping people achieve their dreams regardless of their educational background or past. In Ken's book, Blue-Collar Cash, he shares his insights from over 30 years of working in blue collar trades as an entrepreneur, mentor, and life coach. Why is Mentoring Important? Ken believes it should be incumbent to anyone who is successful to give back to the people that are following in their footsteps. He believes that it’s a good idea to shorten the learning curve of those who follow us because you can prevent them from making a lot of expensive mistakes. That’s just part of being successful to share that kind of advice; especially if those people work for you. To grow your company there’s a lot that you can do to help people within your company that are intrapreneurial at heart to be successful. They win, you win, everyone wins at that point. The Case for Mentoring Intrapreneurial People As the owner of a business, your goal should be a couple of things. Number one, it should be to become as irrelevant to the business as possible from a mechanical daily standpoint. If you’re going to be a visionary you can’t be involved in doing the day-to-day stuff. You need to hand it off to people and make them feel they have some ownership of the results. He’s said in front of his staff of over 200 that he can’t get what he wants, his company can’t get what it needs until all of his employees get what they want first. The more they win the more you’re going to win in the end. Advice for Leaders You must be planning what you want to do with your business, meaning drawing it out to the most minute detail. It’s like creating a brochure that is about yourself. You must have a clear idea of the goals your company is moving towards and why. Once that reason is clear then passing that goal along to the people in your company that you’re mentoring is paramount. You want to get your team to feel like they’re in it for themselves and they relish the fact that they’re allowed to swim in that intrapreneurial pool. When they create results and share ownership of those results your business is poised for explosive growth. We also dive into topics such as: Characteristics of good mentees. How to create successful mentorship experiences for intrapreneurs. How to create a platform for mentorship within your organization. How to approach potential mentors. Why you want to hire people that are self-managing. Advice for bosses about how to be good mentors. Examples of what Ken’s mentoring programs look like. The importance of recognition and bonus plans. Why dropping the ego as a boss/owner will make your business more successful. How to successfully co-create and achieve goals with your employees. The criteria of good goals. The one thing, above all else, that you need to do as an owner/boss to create a mentoring program within your organization. …and other golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Ken Rusk is a best-selling author, entrepreneur, and blue-collar advocate showing that there’s no degree required for comfort, peace, and freedom. Ken spent his younger years digging ditches and working in construction. He never went to college. Instead, he made goals, planned, and worked hard for thirty years. Now,
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    21 min

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