In today's discussion, Graham explores the concept of attitudes, delving into their definition, developmental process, and the various ways in which they can be innocently, covertly, or directly influenced to shape desired attitudes. Additionally, he sheds light on the enforcement of attitudes and the challenges associated with changing them. Graham presents a comprehensive breakdown of attitudes, highlighting their three key components: cognitive (pertaining to thoughts), emotional (relating to feelings), and behavioural (concerning actions). To effectively analyse the formation of attitudes, Graham introduces the ladder of inference, a tool used to break down the influences of our emotions and mental models. This ladder comprises objective data, concrete experiences, interpretations, conclusions, and subsequent actions. This episode offers valuable insights into how attitudes impact our political and social perspectives, as well as the subtle manipulation techniques employed by the media. This episode dives deep into the science around global warming & challenges the main streams views.

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Email : grahamscott@orgconsulting.com.au

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