Today on the show, we have an update on YouTube Shorts over 60 seconds, plus the YouTube Creator Insider team shares news on Gifts, Jewels, and Hype. Facebook changes its primary metric to views, the Instagram team begins to roll out a way to reset your recommendations, and Threads adds custom feeds to the pull down in the app.

Show Notes:

YouTubeLiasion: Creators, we are entering 'longer Shorts' Phase 3! (Threads)

YouTube Creator Insider Team Weekly Update - Jewels, Gifts, and Hype (YouTube)

Facebook Changing It's Primary Metric to Views (Facebook)

Instagram metric that shows what percentage of viewers watched past the first 3 seconds (Threads)

Reshape Your Instagram With a Recommendations Reset (Instagram)

Threads Rolls Out Custom Feeds in Pull Down (Threads)

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Today on the show, Adam Mosseri, the Head of Instagram, discusses when to use Broadcast Channels, their plans for Story Highlights, and what to do when you're stuck for creative inspiration.

Show Notes:

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Today's episode features reporting from Lia Haberman of the In Case You Missed It newsletter about TikTok adding links to captions for affiliates, some Threads updates including a new signup experience and ads, and a clip from Kirsti Lang at Buffer sharing their findings from 2 years of Instagram engagement data.

Show Notes:

TikTok Including Links in Captions (Threads)

Lia Haberman - In Case You Missed It (Substack)

Threads Sign Up Experience Changing (Threads)

Threads Rolling Out Ads in January (The Information)

Threads Custom Feeds (Threads)

Buffer: Data Shows Instagram Reels are Best For Reach — But Not Engagement (Buffer)

Buffer Video from Kirsti Lang (Instagram)

Buffer: Interview with Amanda Marachko (Audio Version) (Video Version)

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