The saying goes that there are "lies, damn lies, and statistics," and in the world of presenting, an often misquoted statistic claims that 55% of audience impressions are based on appearance. While this stems from Professor Mehrabian's research at UCLA, it's crucial to understand the context: this percentage applies when the content and delivery of a presentation are incongruent. When a speaker's words don’t match their presentation style, audiences can become distracted, especially in today’s world filled with distractions like smartphones.

As speakers, it’s our responsibility to maintain audience engagement. High-energy presentations, which I strive to deliver, can generate heat, making clothing choices critical. For instance, I avoid wearing light blue shirts, as sweat can create a distracting two-tone effect. Instead, I prefer white shirts and always wear a jacket to maintain a professional appearance. The sight of a speaker with sweaty armpits is unappealing and distracting.

Proper fit is also essential. An ill-fitting suit can disrupt the audience's focus. I recommend avoiding bright jackets during presentations; they draw attention away from your message. Instead, keep the focus on your words.

When presenting on a panel, be mindful of your posture, especially with leg crossing. It can lead to awkward views of hairy legs or ankles. To avoid this, I wear long socks. While I enjoy bright ties, I choose muted options for presentations to prevent competing for attention with my face.

One of my pet peeves is when men allow gaps between the tie knot and shirt collar. This oversight can be distracting. I also shorten my tie length slightly so that it doesn’t peek out from under the jacket, which helps maintain a polished appearance.

Attention to footwear is also crucial. Shoes should be spotless and well-maintained; scuffed shoes convey a lack of professionalism. Ensure that your belt matches your shoes—brown with brown and black with black. Mismatched accessories can undermine your credibility.

Nametags, often made of distracting plastic, should not be worn while presenting. Instead, place them on the table or lectern to avoid visual distractions.

While this discussion primarily addresses men’s attire, similar principles apply to women. The key is to prioritize facial visibility over fashion, ensuring that nothing detracts from the power of your message.

Salespeople often fall into a rhythm of easing off as the year-end approaches, especially in Japan, where the fiscal year ends in March. This period, leading up to the holiday break, can see a decline in productivity that equates to 8% of the year. To maximize sales, it’s essential to maintain focus and activity through December.

One effective strategy is to reach out to existing customers. Even if they are currently utilizing some of our solutions, there are often additional products or services they may not yet have considered. To identify these opportunities, create an Opportunity Matrix, listing available solutions at the top and clients on the side. Use check marks to denote what clients are currently purchasing and mark potential sales chances as A, B, or C for follow-up discussions.

December is also an ideal time for prospecting, particularly by reconnecting with “orphans”—clients with whom you previously had a relationship but have since lost contact. Various factors, such as changes in personnel or economic conditions, may have caused these clients to drift away. Use this time to reach out, even if meetings may not occur until January.

Another crucial action is to identify look-alike targets—companies in the same industry as current clients that would likely have similar needs. Instead of random calls, conduct targeted outreach to these potential clients, leveraging existing industry knowledge to craft compelling opening conversations.

Finding the right decision-makers can be challenging, particularly in Japan, where information is not always readily available. Annual reports can provide insights into key personnel, while social media platforms like LinkedIn might also help, though penetration in Japan is relatively low. Utilize your network for referrals, and if necessary, refine your credibility statement to get past gatekeepers and reach decision-makers directly.

When communicating with potential clients, emphasize your experience with their competitors to strengthen your credibility. Present a general statement about your services, back it up with evidence of successful collaborations with similar companies, and assert your authority to command a direct connection to the decision-maker.

Ultimately, the goal is to expand the sales pipeline and maintain momentum through December, setting up meetings for the new year. In Japan, December, known as "shiwasu," signifies a busy time when teachers are on the move. Similarly, salespeople should stay active and focused as the year closes, ensuring a strong finish and a robust start to the new year.

Leaders often rely on “automatic trust,” stemming from their authority, to gain compliance from team members. However, achieving genuine, “earned trust” is crucial for fostering motivation and commitment within a team. Unlike automatic trust, earned trust develops through consistent, authentic interactions where leaders show integrity in both “talking the talk” and “walking the walk.” Without earned trust, delegation becomes risky, as leaders may feel their team won’t reliably handle tasks, which hampers time management and the team’s growth. Conversely, when trust is high, team members willingly give discretionary effort, displaying greater creativity, dedication, and initiative.

Building and maintaining earned trust requires time and steady effort. Leaders may inadvertently undermine trust by losing their temper, rejecting ideas without consideration, or failing to follow through on promises. Moreover, insufficient communication—where leaders focus on issuing orders instead of explaining, listening, or seeking input—can erode trust. Effective communication involves explaining the purpose of tasks, listening to team concerns, and fostering mutual understanding.

A significant challenge in cultivating trust is finding the time for these trust-building interactions amidst a busy schedule. Leaders who don’t delegate effectively often have less time to engage meaningfully with their team, leading to a vicious cycle of mistrust and lack of delegation. To break this loop, leaders must prioritize one-on-one time with team members, understanding their motivations, interests, fears, and goals. These personal insights allow leaders to align delegated tasks with individual career paths and developmental needs, building a sense of purpose and accountability within the team.

For successful delegation, it’s essential that leaders approach each task with their team member’s growth in mind, involving them in planning and monitoring progress. This process demands dedicated time, which may be easily deprioritized due to competing obligations, but committing to these conversations ultimately pays off by strengthening trust.

In sum, building trust is an ongoing process that requires leaders to change their mindset, habits, and time allocation. Rather than repeating the same experience annually, leaders must continually work to strengthen relationships with their team. Earned trust not only requires effort but is invaluable in elevating team cohesion, individual motivation, and collective success. Consistent attention to these trust-building efforts results in a lasting foundation of trust within the team.

Action Steps:

1. Recognize the difference between position-based and earned trust.
2. Develop delegation skills that foster growth.
3. Reflect on whether genuine communication is occurring.
4. Dedicate time to knowing your team deeply.

There is an abundance of definitions on what is charismatic leadership? The definition proffered during a recent webinar was uncontroversial and acceptable: emotional and intellectual engagement, inspiration to go the extra mile – all quite reasonable elements. Somehow that left me feeling vaguely unfulfilled.

Reflecting on charismatic leaders, what was it about them that made them so attractive? Of course they were highly skilled, experienced and professional. Yet their technical knowledge wasn’t the distinguishing feature, because hosts of uncharismatic leaders are equally skilled. Great communicators, they capture the key points, are concise, insightful, engaging. No shortage of would-be charismatic leaders with this resume but no cigar. Optimistic, positive, high energy, fast paced, dynamic – yes all good points, but there was still something missing.

I think the missing piece of the puzzle here is the way charismatic leaders make us feel when we are with them. I have heard that in his prime Bill Clinton would speak with you and make you feel like you were the only person in the room, despite being one person in a massive crowd.

What are some relevant behaviours we can adopt to make us more charismatic?

Begin with praise and honest appreciation. This must be genuine and linked to actual behavior, not vagaries. There isn’t a lot of praise and appreciation floating around in the business everyday, because a lot of leaders are Driver personality styles, who prioritise task completion over building people. We can be different – we can look for the good, the strengths in our people and play to those rather than lurking around the cubicles with our super fault-finder nuclear harpoon at the ready. If we find fault, call attention to it indirectly. We should also use encouragement and make the fault seem easy to correct. Let them save face, don’t create a barrier by lambasting them. Give the other person a fine reputation to live up to. This means seeing people at their best and treating them that way rather than the opposite.

We can ask questions, instead of giving direct orders. Socrates was on to the power of this approach centuries ago, but the typical boss today is still an order dispensing machine. When we tell, we own the task - when we ask, our people own it. We all own the world we help to create, so be the boss who gets help creating that world. Make them feel happy about doing the thing you suggest.

Is this easy – no, but if our behavior is the driver then we need to persistently and permanently change our approach.

Many people ask us at Dale Carnegie, what should I do with preparing my slide deck for my key note presentation? What’s too much? What’s too little? What’s the best way to make this work for me? That is what we will explore in this week’s show.

Here’s some guidelines for using visuals. Less is definitely best. On a screen try to avoid paragraphs and sentences. If you can, use single words, and bullet points. Single words can be very very powerful. Just one word or even just one number can be very very powerful and then you can talk to the number, or you can talk to that word. Or just a photograph or a simple visual and you talk to the visual.

You don’t have to crowd the screen with stuff that we can read ourselves. What you really want is the audience to be focused on you, the presenter and not what’s on the screen. This is very critical. We don’t want the screen competing with us so the less you have up there the better, because people look at it two seconds, they’ve got it and then they come back to you. Which is where you want them.

And I mention that two seconds because I believe that the two second rule is a key rule. If you are putting something up on screen and an audience cannot see that and understand it within two seconds, it’s probably too complicated.

Generally the six by six rule means that less is best. Six words on a line and six lines maximum on a screen is good. With fonts, try to make fonts easy to read. You might use for the title 44 font size, and for the text a 32. In terms of font types, sans serif fonts like Arial are very easy to read.

For visibility, be careful about the using underline and bold. Italics are also not easy to read. Pictures are great. Pictures have a lot of visual appeal and as we say, a picture is worth a thousand words. In two seconds they’ve got it. Now they’re ready for your words to talk about the relevancy of this visual image.

Colors are tricky, you rarely see people using them. Colors like black, blue, green - they work very well on a screen. Stay away from oranges, greys and red. Black and blue work together well as a contrast, as does green and black.

We get lazy. We start cutting corners. We get off our game. We chill, cruise and take the foot off the pedal. Sales is demanding and a life of constant pressure. The temptation is when we get to a certain level of success we think well, we have done enough. We can justify that coffee break, that longer lunch, coming in late after the first mid-morning appointment and heading home early after the last early afternoon appointment. This is not how the pro thinks.

We should be getting our hustle on, getting our motivation going, setting out sights high. We have to have a showdown with “average is good enough” self talk. We need to make sure we are doing the basics like a demon on fire.

The pipeline tells no lies. It is either looking good or it is looking bad. That pipeline will determine the amount of business we can do in any given quarter and in any year. We need good basics in play to stuff that pipeline full of qualified clients.

There are basics in sales we quickly try to short circuit. We are fooling ourselves. We need to have time allocation every day for prospecting. In the process of doing that, we should be polishing our pitch until it is tight and has a massive hook attached to it.

We need to be parsimonious with the words to explain all of that. We need to be eloquent with the explanation of the hook, as to why the person answering the phone should bother to connect us with the line manager we wish to speak with.

Every industry needs a specific hook, based on the pain points of that business. The pitch is canned and not canned at the same time. It has some common elements which are the best composed explanation of who we are, etc. The why you should care part, needs to be specific to that industry, the sector, the market, the firm in question at this point in time.

We need to treat every lead coming in from our website, be it from an SEO enquiry or a paid click though from our ads like it was on fire. If we don’t get in touch with that potential buyer right now, the lead will combust further and become a burnt, unrecognisable cinder. Soon it will be too cold and too feeble to sustain the follow up call required.

We have to fight complacency. The enemy of great is good. So no being satisfied with good is allowed! Don’t forget our sale’s pro basics need constant work, permanent polishing, endless eagerness.

Before Shinya Katanozaka became President of ANA Holdings he came up with a genius idea. Allow the passengers to order breakfast, lunch and dinner whenever they pleased. Passenger surveys showed the clients were in full agreement. What the boss had not anticipated was that passengers would order the meals immediately on take-off, making it impossible to deliver on the promise. The plan was soon scrapped.

The point here is not about being willing and unafraid to try new things, in order to differentiate ourselves from the hoi polloi of the competition. That courage and motivation is exemplary. The real issue is that no one inside the ANA organisation told him the “Emperor Has No Clothes”.

When you have dynamic leaders, you often get the “success at all costs no matter what” dynamism, that comes as part of their personality package. They are mentally strong, persuasive, disciplined, hard working, intolerant of weakness, tough, masterful and basically a handful for everyone around them.

As leaders in Japan, one of our biggest fears is ignorance. We may come up with a genius idea that is actually rubbish. The age, stage and power hierarchy here ensures no one wants to stand out by “speaking truth to power”. Subordinates learn quickly that taking personal responsibility for anything is a risky business.

You become a powerful advocate for your own opinion, you are ace at debate, you can wrangle with the best of them to get your way. Hasn’t that been your formula for your massive success so far? Why change what is working?

If the people around us don’t feel the trust to speak up, without being decimated by our forceful personalities, then we will keep on building our ladder higher and higher, better and better up against the wrong wall

Listening to others is a new skill for most bosses, so it will take time to bed it down. The key is to slooooow down. To give our 100% concentration to the person in front of us. To really listen to them for a change.

We have built up a reputation of not listening, of being the bulldozer, of pushing through regardless and of being oblivious to dissenting opinions. This will not get turned around in a day. This is the work of months of effort. This must become the new behaviour change we need to install, if we want to draw on the full power of all the opinions at our disposal. Here is the real crunch point – we have to become more humble about the validity of our own judgment and experience. Got it boss?

Whenever I am in the USA, I love watching the different television preachers in action. I noticed they are master storytellers, usually using Bible incidents to make a point in the here and now. The parables in the Bible are all mini-episodes, which teach a point about success. They are definitely on to something with their storytelling expertise.

As speakers, we have a topic to address, a key message we want communicate and the platform to do so. How can we add memorable, interesting stories to our talk which will bolster the point we are making? The best stories are the ones people can see in their mind’s eye. It is a bit like reading a novel, after you have seen the video series or the movie based on the book. You can easily picture the scenes, the situation, the characters, the backdrops, etc. when you read the text.

This is what we should be looking to create. Short descriptions of incidents that inform a certain course of action. There should be people involved, preferably people they know already. We want locations they can see or imagine. We weave our point into these stories and draw conclusions for the audience on what course they should take.

So, plan the talk well and paint a picture of the season, the location interiors, the people involved. We want the listeners to be able to see all of this in their mind’s eye.

Combining storytelling, with a bit of showmanship, is a powerful move. Being energized will help us get our message through all the competing noise in a busy life. We need to use showmanship in moderation though or it can quickly feel manipulative. It will however lift the energy in the audience and grab their attention, as you download your key points.

Try adding some excellent, illustrative stories into your next presentation and also see where you can add in some showmanship, to engage with the audience members. Let’s use storytelling to become much more memorable as presenters, but in a good way!!!