Our segment guest Tom Rocca..the "Roving Rocca"...shares best practices for working your next trade show. Tom is a trade show influencer and knows how to work a room!

Call reuctance is THE most frequent reason for sales producers failures. It is the reason that one sales rep can take a list of leads and convert them into sales and, given the same list and skills, another rep will fail. Manard Warren, CEO of Manard Warren & Assciates, explains the cause and solution.

Ed got a note from a listener suggesting that we recognize some unsung heroes that are keeping us safe and warm doing these cold winter days...our linemen!

Ed shares the story of one his listeners, Chris, who has a problem that is quickly and creatively solved by the hotel where he is staying. The lesson...deal with the solution, not the problem. The problem, in this case, was that there were no shoe stores open. The solution was...shoes.

Tory Tipp, owner of the Tory Tipp State Farm agency in Lyons, Kansas, shares his enthusiasm for The Kindness Revolution and some of the many kindness campaigns his teams runs in Lyons. If you visit Tory's Facebook page, you'll see why Tory is one of the leading Ambassadors for TKR.

Ed's guest is Don Tolly of the Tolly & Associates AMERICAN FAMILY Insurance agency. Don shares the benefits of cause marketing, some examples, and his plans for 2025. Don has been an Ambassador for The Kindness Revolution for over 10 ten years and is known as "the Kindness Guy" in St. Joseph, Missouri.

Professional "networker" Tom Rocca leads the conversation about the importance of Chamber networking, BNI networking, and some tips on getting the max from these organizations.

Keith Collins is a Minnesota District Manager for Farmers Insurance. In this segment, Keith discusses the importance of a corporate culture and giving back to the community. Farmers is putting its money into community outreach.