After the devastating loss of her partner to suicide at just 23, Mel was compelled to reassess her life’s purpose, leading her to an unexpected career pivot. Her story is a testament to the power of turning tragedy into triumph, as she moved from a budding career in psychology to founding an events agency. Mel reveals how her 'winner's mindset' has helped her view every challenge as a stepping stone for growth, and how understanding her own 'why'—has anchored her path, guiding her to leave every interaction making others feel better.
Mel's experience speaks to the unpredictable nature of life's journey, illustrating how a background in psychology seamlessly integrated into running an events company. It was during a time of grief and reflection that the vibrant world of tattoo conventions became her refuge, providing solace and an unexpected career pivot. Her transition underscores the importance of community and self-expression, which has now culminated in the creation of Ego Expo—an innovative platform connecting online fashion brands with their customers. Through her story, Mel teaches us how to harness growth through adversity, realizing that purpose can be found in the most unforeseen places. If you're experiencing thoughts of self-harm, please call Lifeline 13 11 14 24 hours a day. If you liked today's episode please rate or review the show so we can continue making more episodes. Connect with Mel here. Check out MCO events here. Looking for a career change? Take the Career Quiz here. Connect with Slay Your Way host, Dani, here. If you (0:00:01) - Finding Your Purpose After Tragedy
Mel Yu's journey from mental health professional to events agency owner, guided by her 'why' and resilience.
(0:12:13) - Career transformation and personal healing through tattoo conventions led to successful event management aligned with psychology principles.
(0:20:10) - Entrepreneurial Intuition and Resilience
Transitioning from business coaching to launching an events company in the tattoo and art space, leveraging sales skills to attract 48 online fashion brands for Ego Expo.
(0:30:48) - Building Authentic Personal Brand Influence
Associations and networks shape growth, align with goals and values, expand influence, and celebrate milestones.
(0:41:11) - Journey to Authentic Self-Love
Embracing authenticity and personal identity amidst societal pressures, valuing self and caring for others in business, and the endless pursuit of growth.