Épisodes

  • Ep 32: An Agency Focusing On Customized Quality Marketing For It’s Clients

    Ep 32: An Agency Focusing On Customized Quality Marketing For It’s Clients
    Jan 19 2022
      An Agency Focusing On Customized Quality Marketing For It’s Clients Welcome to episode 32 of The Local Business Show. In this episode Chris Richmond sits down with Sumiti Gupta and they discuss her position at The Design Thinking Agency and how she approaches working with clients, many of whom are small businesses who do not have much experience in “the digital world”. Sumiti is the Digital Marketing Manager at The Design Thinking Agency in Brantford, Ontario. She was quickly promoted from that position from being the Digital Marketing Specialist. The Design Thinking Agency is a marketing agency that values ‘creativity through insight’. At their core, they deliver validated and insightful ideas that drive results - Brand, Web, Digital and Print. The world is changing, the world is mobile. It’s fast, and audiences won’t listen to what you say unless it matters to them at that very moment. This is why they believe that to compete, you need strong creative built on a foundation of true insight. This is why Sumiti, and The Design Thinking Agency, believe that to create effective advertising, you need to find out all the facts and not rest on assumptions.   Here are some highlights from the episode: Information about Sumiti’s background and the work she does at her marketing agency as the Digital Marketing Specialist. How exploring the “digital world” is still a new phenomenon for small businesses and the implications of that reality. Insights into Facebook Shop and Instagram Shop, services that many people are not aware of. How to talk to clients who are afraid or nervous about the changes inherent in moving into the “digital age”. Advice for small businesses who are working with a marketing agency, maybe for the first time. Why it’s important to stress the realities of SEO optimization, such as the amount of time it takes to start seeing results.      Links: https://designthinking.agency   Connect with Sumiti & Design Thinking: LinkedIn: https://www.linkedin.com/in/sumitigupta/ Facebook: https://www.facebook.com/thedesignthinkingagency Twitter: https://twitter.com/dt_agency Instagram: https://www.instagram.com/thedesignthinkingagency/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Voir plus Voir moins
    12 min
  • Ep 31: Effectively Marketing Your Content For Results

    Ep 31: Effectively Marketing Your Content For Results
    Jan 12 2022
      Effectively Marketing Your Content For Results   Welcome to episode 30 of The Local Business Show. In this episode Chris Richmond sits down with Stacey DeStantis and they discuss how she approaches creating content for clients so as to market their business. Stacey the Content Marketing Manager for Honeypot Marketing. She is an avid reader and has always been fascinated with the way words can inspire and spark emotion. She started her career in film and television production, developing her skills even further using different mediums to tell messages and stories. Throughout her career, she has mastered and grown a passion for not only storytelling but developing authentic messages that drive users to act. The best thing about her job is the variety of the work she does and the ability to inspire other team members to create unique and creative campaigns.   Here are some highlights from the episode: A little bit of Stacey’s background and what she does at Honeypot Marketing. The type of clients she works with as the Content Marketing Manager.  The ways to interact with new clients so as to get to know them best for content creations.  How Stacey helps clients with their ideas, does she use their ideas or run with some of her own? How Stacey uses data in her creative work. How do you handle a client that wants certain types of client but doesn’t have the budget to create it. How to approach different outlets for your content, which ones are best in different situations?   Links: https://honeypotmarketing.com/  Connect with Stacey: LinkedIn: https://www.linkedin.com/in/staceydesantis/ Twitter: https://twitter.com/staceyDeSantis Instagram: https://www.instagram.com/stacey_desantis/   Learn more about your ad choices. Visit megaphone.fm/adchoices
    Voir plus Voir moins
    13 min
  • Ep 30: How Abacus Partners With Companies To Take Their Marketing To The Next Level

    Ep 30: How Abacus Partners With Companies To Take Their Marketing To The Next Level
    Jan 5 2022
      Welcome to episode 30 of The Local Business Show. In this episode Chris Richmond sits down with Dr. Biz Davis and they discuss the work he does with Abacus Agency, where he partners with clients to take their creative marketing to the next level. Biz is a self described “guy that does marketing”. He is the Marketing Manager for the Abacus Agency. For a long time he worked in the music business helping to grow venues, festivals and artists and is now at Abacus, an agency that builds brands through better creative.   Here are some highlights from the episode: Information about Biz’s background and what he does now at Abacus. How Abacus doesn’t have clients they have partners, they don’t make funnels they create flywheels. How Biz gives creative advice through data. How Biz talks with his customers to decide what’s coming next and how he builds a long lasting relationship with each clients. Why is it that brands are built after your sale. What it takes to successfully build a brand. How people’s relationship with a brand has nothing to do with their marketing compared to their relationship with the product and community involvement.   Links: https://www.behance.net/bizdavis   Connect with Biz & Abacus: LinkedIn: https://www.linkedin.com/in/bizdavis/ Twitter: http://twitter.com/agencyabacus Instagram: https://www.instagram.com/biz_davis/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices
    Voir plus Voir moins
    13 min
  • Ep 29: Why You Can't Focus

    Ep 29: Why You Can't Focus
    Dec 29 2021
      Why You Can't Focus, With Therapist Dr. Thomas Lucking   Welcome to episode 29 of The Local Business Show. In this episode Chris Richmond sits down with Dr. Thomas Lucking and they discuss his practice, who exactly he helps and how, as well as ways that others can help people as well if they’d like to. Dr. Lucking is founder and director of Silicon Valley Therapy (www.SiliconValleyTherapy.co). Silicon Valley Therapy provides psychotherapy, coaching, and consulting services to clients in the Bay Area and beyond. Dr. Lucking has created multiple therapeutic and coaching modalities including 167 Therapy, RMT (Relationship-based, Metric-driven Therapy), ISM (Island of Shared Meaning healthy communication), and waVe (With A Vision We All Excel). Dr. Lucking believes the change process is multi-faceted. He empowers individuals, couples, families, and teams with education, experiences, neurofeedback, and practical tools. This empowerment drives coherent communication, prosocial behavior, habit change, deep insights, reconciliation of past wounds, and relationships that thrive. Dr. Lucking is a professor in a master’s level psychology program. He has received degrees in computer science, counseling psychology, theology, and completed his doctoral research in positive psychology. His mission is to serve in a way that honors the Biblical mandate to “do justice, love kindness, and walk humbly with God” (Micah 6:8). Dr. Lucking has decades of experience helping individuals, relationships, families, and organizations create a purpose-driven future rooted in ongoing transformation and growth.   Here are some highlights from the episode: A look into Dr. Lucking’s amazing background and exactly why & how he has decided to dedicate himself to helping people. Who exactly Dr. Lucking had decided to help and in what manner. Some of the certain problems that those with autism and Asperger’s have and how those issues are addresses by Dr. Lucking. How addiction also interplays with the work that Dr. Lucking does and how the modern world interacts with addiction and people’s abilities to focus and do “deep work”. The charities and helpful organizations that Dr. Lucking works with and why. Places people can go to if they are interested in a career in helping others in similar ways to Dr. Lucking.   Links: https://www.thomaslucking.com   Connect with Dr. Lucking: Email: doctorthomaslucking@gmail.com Facebook: https://www.facebook.com/dr.thomas.lucking LinkedIn: https://www.linkedin.com/in/thomasluckingphd/ Twitter: https://twitter.com/deacontjl Learn more about your ad choices. Visit megaphone.fm/adchoices
    Voir plus Voir moins
    15 min
  • Ep 28: What It Takes To Start & Run A Real Estate Marketing Business

    Ep 28: What It Takes To Start & Run A Real Estate Marketing Business
    Dec 22 2021
    What It Takes To Start & Run A Real Estate Marketing Business   Welcome to episode 28 of The Local Business Show. In this episode Chris Richmond sits down with Oliver Borr and they discuss how & why he started his real estate marketing business (Borr Digital), as well as some advice for digital marketers who are just getting started. Oliver is the founder and CEO of Borr Digital. He has an BA in Liberal Studies, and an Advanced Diploma in advertising copywriting from Humber College. His passions include thoughtful discussion, writing and sports; in that order. When he's not doing these things, you'll find him spending time with his wife and 2 kids.   Here are some highlights from the episode: Why Oliver decided to start his own marketing agency and a glimpse into how he’s found success in doing so. The framework or process that Oliver follows when he starts to work with a new client. How to handle the conversation when you need to get a client past the vanity metrics so as to focus on what actually moves the needle. The necessity of having a client be as invested in creating relationships with their potential clients as you are in generating the leads for them. Why Oliver believes, slightly surprisingly, that it’s important to focus on regular quality content creation before quick-hit paid advertising. Why focusing on organic growth, from quality content, can be tough at the beginning but really is the best party forward for most clients. Why it’s important to “earn your audience” as opposed to “buy your audience”.   Links: http://www.borrdigital.com/  Connect with Oliver & his business: Youtube: https://youtube.com/channel/UC5-FcUjnYLEeRcZEWqTqsQA Facebook: https://www.facebook.com/borrdigital/ LinkedIn: https://www.linkedin.com/in/oliver-borr-755b4a106/ Twitter: https://twitter.com/borroliver?lang=en Learn more about your ad choices. Visit megaphone.fm/adchoices
    Voir plus Voir moins
    13 min
  • Ep 27: A Look Into How To Run A Successful Plumber & HVAC Business

    Ep 27: A Look Into How To Run A Successful Plumber & HVAC Business
    Dec 15 2021
    A Look Into How To Run A Successful Plumber & HVAC Business Welcome to episode 27 of The Local Business Show. In this episode Chris Richmond sits down with Patrick Freund and they discuss both his plumbing business as well as his HVAC business and exactly how he runs both of them as successfully as he does. Patrick is the VP of Service Sales. A Texas-EX in 1990 with a BBA in marketing, Pat worked as a Business Development Manager with Frito-Lay and Ozarka Water, before moving on to C2Media. In April of 2000, Pat joined CAE to head up marketing and is now responsible for the service sales of both Comfort-Air and Primo Plumbing. The business was started in 1964 by his dad and uncle and is family owned and operated today with over 150 on the staff.   Here are some highlights from the episode: Patrick’s background and how he got involved in the heating & air conditioning and plumbing businesses. The reasons behind Patrick’s move to go to Plumber’s Apprentice school after already being in adulthood, so as to better his business. Patrick’s balance between the plumbing and HVAC side of the business. What Patrick looks for when he hires an apprentice, and the qualification needed to work with him. Why the program Patrick runs is so desirable for high school graduates who maybe don’t want to go the normal route of taking on a loan for a 4-year degree. A look into a myth that Patrick would like to bust about the business or about the industry so that people are more aware overall. Advice for what to look for in a contractor when you hire one.   Links: https://www.primoplumbinginc.com http://www.freundenterprises.com   Connect with Patrick & His Businesses: Youtube: https://youtube.com/c/PrimoPlumbingIncSA Youtube: https://youtube.com/c/ComfortAirSA Facebook: https://www.facebook.com/PrimoPlumbingInc/ Facebook: https://www.facebook.com/ComfortAirEngineering LinkedIn: https://www.linkedin.com/in/pat-freund-2585761b/ Contact email:  Learn more about your ad choices. Visit megaphone.fm/adchoices
    Voir plus Voir moins
    16 min
  • Ep 26 Grow Your Business, Let Us Handle The Bookkeeping

    Ep 26 Grow Your Business, Let Us Handle The Bookkeeping
    Dec 8 2021
    Grow Your Business. Let Us Handle The Bookkeeping Welcome to episode 26 of The Local Business Show. In this episode Jay McFarland sits down with Arielle Alipio and Jason Smith and they discuss their business, which is comprised of both a bookkeeping/accounting side of things as well as a tax advice and help side of things.  In 2019, Jason and Arielle moved to Canada and Jason set up a small advertising company that services overseas corporations with online adverts while Arielle started her bookkeeping business. Eventually, Jason also joined Arielle’s company to help her grow her business and to help offer additional services, primarily business planning and forecasting as well as tax filing. Jason is a member of the Canadian Tax Foundation and EFILE Association of Canada. Here are some highlights from the episode: How Arielle and Jason ended up deciding to go into bookkeeping and accounting.  Information about Fix My Books, which is Arielle & Jason’s endeavor together.  A look at the tax side of things, which is Jason’s speciality.  How they help people with immigration issue, which are often tied up with tax issues in Canada. How the pandemic has affected their business as well as that of their clients. The type of slow and steady grow that Arielle & Jason are seeing and how they are gaining the new business. Things they know now that they wish they had known before.  What they love most about the professions they have chose.  Links: https://www.fixmybooks.ca/ https://bernerbane.com/ Connect with Arielle & Jason: Instagram: https://www.instagram.com/fixmybooksca/ Facebook: https://www.facebook.com/fixmybooksca Google Page: https://g.page/r/CbPeieTP3fYdEAE LinkedIn: https://www.linkedin.com/company/fix-my-books-inc Contact email: bookkeeping@fixmybooks.ca Learn more about your ad choices. Visit megaphone.fm/adchoices
    Voir plus Voir moins
    37 min
  • Ep 25: Creating A Path To Financial Freedom

    Ep 25: Creating A Path To Financial Freedom
    Dec 1 2021
    Creating A Path To Financial Freedom    Welcome to episode 25 of The Local Business Show. In this episode Michael Whitehouse sits down with Ken Green and they discuss his accounting business, how/why he started it, how he operates it, and some useful stories from his time in the business. Ken Green is the author of the book, Tax-Efficient Wealth and the creator of TaxEfficientWealth.ca, a platform designed to educate and coach individuals on how to achieve a breakthrough in their personal and business finance. Ken is on a mission to get every Canadian to take meaningful action to achieve financial freedom. He is a leading authority on taxes and personal finance. Ken is a regular contributor on Medium, where he shares his knowledge through his published articles. Ken works with professionals and business owners to manage their taxes. He has helped hundreds of clients to create a path to financial freedom through his tax and business advisory services.   Here are some highlights from the episode: How the pandemic has been treating Ken and his business. Why Ken got into accounting and how he started his own business. The organizations and businesses that Ken is involved with in Toronto. The ideal client that Ken is most able to serve. Ken’s favorite client success story. The most unusual story Ken has had in his years in the accounting world. What Ken likes most about the work that he does. Advice for others starting out in the accounting business. Information about the book Ken has written on his accounting book that addresses taxes for businesses.   Links: https://linktr.ee/KenGreenca www.kengreen.ca www.gmscpa.ca   Connect with Ken: Facebook: https://www.facebook.com/people/Ken-Green/100009388311384/ Instagram: https://www.instagram.com/kengreenca/ Twitter: https://twitter.com/kengreen22       Learn more about your ad choices. Visit megaphone.fm/adchoices
    Voir plus Voir moins
    28 min