Épisodes

  • [MAD LABZ] Revenue Optimisation for international schools: using pricing and scholarship strategies ft. Edified
    Feb 21 2025

    James and Nik are joined by pricing experts Sharyn Martin and Dr. Len Coote from Edified. They discuss how schools can remove the guesswork from their pricing strategy by applying a scientific approach which draws on microeconomics and econometrics.

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    18 min
  • [MAD LABZ] Using visual content to enhance your school's image and reputation ft. Noodle Photography
    Feb 6 2025

    James and Nik are joined by Paul Chapman from Noodle photography, as they discuss what makes a winning school photo & video, being 'brave' when taking pictures, and tips to improve the way you capture images around your campus. If you know you need to level up your school's imagery then this one is for you.

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    16 min
  • MAD Community Update: February 2025
    Feb 5 2025

    Nik and James take a break from the normal recording schedule to bring you a short community update, covering upcoming guests, future LABZ episodes, and a bulletin on doris.

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    14 min
  • An interesting Korea path ft. Cyrielle Bazin
    Jan 29 2025

    Cyrielle Bazin, Director of Strategic Communication at Seoul Foreign School, chats with James & Nik about her path to SFS, how she keeps the school community engaged over the Summer break, and the surge in prominence of Korea in pop culture - from Squid Game to XO Kitty.

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    36 min
  • [MAD LABZ] Experience Strategy - The Ikea hotdog effect ft. Yellow Car
    Jan 23 2025
    James and Nik are joined by Dr David Willows and Suzette Parlevliet of Yellow Car, as they discuss experience strategy and it's emerging importance/influence in the world of education. Expect authoritative insights and some great parallels from the expert duo.
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    21 min
  • Dubai or not Dubai, that is the question ft. Nikki Holman
    Jan 15 2025

    Nikki Holman, Head of Admissions for UK Curriculum Schools at Taaleem UAE, chats with Nik about her journey from Singapore to Dubai, how she's raised the bar for admissions operations, and where she looks beyond the k12 sector for best practice.

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    32 min
  • Taking Centre Stage ft. Abi Evans
    Jan 14 2025
    Abi Evans, Director of Admissions, Marketing and Communications at Bancroft's School, Essex, UK, discusses her decision to ditch print marketing collateral, the power of data-driven decisions - and her life treading the boards.
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    38 min
  • [MAD LABZ] How to harness PR activations and deliver memorable brand experiences ft. Dux Studio
    Dec 22 2024

    Lucy and Gianna from Dux Studio chat to James and Nik about PR 'activations' and how to harness them to create memorable brand experiences that make your school shout out. You'll hear about #nostalgia, the hamburglar, and the resurgence of the pep rally.

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    21 min