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How much better would you sleep at night if you knew your life was covered? Today I’m joined by Mike St. Croix at Covello Financial. MBA has personally completely switched to Covello because of the incredible work they’re doing with insurance and benefits.

Covello takes a different approach to finances and insurance because they think like entrepreneurs. They put the client first and they understand this is an investment in yourself and your employees. While every business might say they’ve got the best cost for the best service, Covello truly does. We discuss three hallmark services that set them apart:

• Their unique service model lessens the administrative burden
• They proactively price shop, making sure you’re getting the best deal when the market changes
• They are in constant review of fees to increase compound interest in group retirement and benefit plans

They are out to save you and your employees money because insurance and benefits aren't something you think about until you need it…and they want you to know they’ve got you covered.

What’s Inside:

• Why MBA switched to Covello Financial?
• What value can Covello provide to entrepreneurs?
• Three key service differences that Covello provides.

Today’s Guest:

Michael St. Croix is an entrepreneur with 5 years of business experience in property management, enterprise sales and start-ups. After playing three years of professional hockey under a New York Rangers contract, Michael retired from professional sports in 2015 and attended the Asper School of Business in Winnipeg, Manitoba.

He is now the Chief Operating Officer for Covello Financial Financial Group. They provide Group Benefits, Group Retirement, Estate & Succession Planning, and Financial Planning for Canadian business owners.

Mentioned In This Episode:
Covello Financial Group
MBA CPA

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“To get the best marketing results, you’ll need to assemble a team of badass people to work with you. Luckily, we have them in spades and raring to go.” That’s pulled straight from William Walczak's website at Hiilite and its the same energy he brings to today’s conversation.

William works to bridge the gap between the scientific engineer brain and the aesthetic brain, formulating a total genius design and marketing combination. People do business with people who are passionate about their business; that has to translate into everything you do. Hiilite hallmarks on three topics we really get into in this chat.

1. Everything Communicates! — this profound statement means you literally cannot afford not to be intentional with every aspect of your business.
2. Where are you cringeworthy??? —Find those impediments to growth and make a change!!
3. You can't manage what you can't measure! — Data across companies, growth charting, and maximizing ROI—William explains all these crucial points.

If you bring in a professional to tell you what the next best step is, it is almost certainly going to be whatever they are selling. Hiilite helps you see what you need to see, so that your business can grow!

What’s Inside:

• Bridging the gap between science and aesthetics in marketing.
• Communicating your business to the world and ideal clients.
• Finding your impediments to growth.
• Why data measurement is important in the growth process.

Mentioned In This Episode:
Hiilite
William Walczak, MBA - The University of British Columbia | LinkedIn
William Walczak on Instagram
MBA CPA

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Tony Woods shares his impressive resume, working with National Money Mart, BC Ferries, and now as the owner and president of THINK Communications, working with business owners with white glove IT services.

THINK stands for Truth, Honesty, Integrity, Networking and Knowledge; their tagline is "Great People, Great Ideas." As a company, they focus on two key areas, Left of Boom and Right of Boom because it's not a matter of if it happens, it's when it happens. As Tony describes it, Left of Boom is how well you're protecting your organization from cyber threats. Right of boom is ok; they've got you; how well can you recover from it.

Tony advises on a major point of protection: 14 Character Passphrases and multifactor authentication. You can also focus on training your human firewall with phishing campaigns. The truth is, ignorance is not bliss, and while Tony points out that you don't truly need cyber insurance, you do need protection, and the best suited one is from a professional IT service like THINK.

THINK today offers a Security Stack that includes specific pieces of software on machines to block the execution of unknown files, 24x7x365 real-time monitoring from a SOC (security operations center), and other tools of the trade. Including MDR - Manage, Detect, Respond. And for free, they offer an Attack Surface Report and a Blast Radius report.

What’s Inside:

• How to protect your business from cyber threats.
• How to create better password protection.
• The Security Stack with THINK.
• Training your human firewall.

Mentioned In This Episode:
twoods@thinkcommunications.ca
Think Communication Inc.
MBA CPA