HostsPaul J Daly and Kyle Mountsier sit down withSuzanne Reimer to discuss howLotlinx is leveraging AI and machine learning to provide deeper insights into dealership inventory and consumer demand. Suzanne highlights how theirglass cube booth at NADA is giving dealers a real-time look at how shoppers are engaging with their vehicles at theVIN level, showing them which cars are in high demand and which need more attention. With over12 years of data refinement, Lotlinx’s AI-powered platform helps dealers make smarter marketing and pricing decisions, ensuring that the right vehicles are getting in front of the right buyers at the right time.

The conversation also touches on thecritical divide in AI adoption within the auto industry. Suzanne warns that dealers who ignore AI and data-driven decision-making risk falling behind, just like businesses that hesitated to embrace the internet in its early days. She explains how Lotlinx’smachine-driven approach allows dealers to process billions of data points 24/7—something human teams simply can’t match. Additionally, as aCMO herself, Suzanne shares how Lotlinx applies the same data-driven marketing strategies internally that they offer to dealerships, making the connection betweenB2B marketing and dealership sales strategies clearer than ever.

0:00Intro – Live from NADA with the ASOTU team.

0:42AI-driven inventory insights – Dealers see real-time demand for each vehicle.

2:0412 years of machine learning – Longevity improves AI precision over time.

3:25Dealers who ignore AI risk falling behind – The industry is at a turning point.

4:49The Machine vs. The Human Brain – AI operates 24/7, processing billions of data points.

5:30Marketing and attribution challenges – Dealers and vendors face the same data struggles.

7:20The Glass Cube concept – A unique way to showcase AI-driven insights at NADA.

7:38Too much vendor noise at NADA? – How dealers can cut through the confusion.

Learn more about Lotlinx:https://lotlinx.com/

Suzanne Reimer is the Chief Marketing Officer atLotlinx

https://www.linkedin.com/in/suzannereimer/

https://lotlinx.com/