Like recruitment, Talent Acquisition has had a difficult 2024 with many redundancies and teams being reduced in size.

Joining James this week is Sean Allen, co-founder of The Talent Community.

Sean discusses the state of the Talent Acquisition space at the moment and how the recent economic and market changes have affected the TA community. Sean also discusses The Talent Community a network for TA, recruiters and vendors of which he is a founder member.

The Marketing Rules Podcast is sponsored by RChill

⁠⁠https://www.rchilli.com/⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Sean:

⁠https://www.linkedin.com/in/sean1allen/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other?

Discussing this with me is Stephane Rivard, CEO at HiringBranch

Stephane takes me through the differences between all 3, when is one more appropriate than the other, their advantages and disadvantages and the future of skills-based assessments.
The Marketing Rules Podcast is sponsored by RChill

⁠https://www.rchilli.com/⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Stephane:

https://www.linkedin.com/in/stephane-rivard-entrepreneur/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

Running remote marketing teams is a challenge at the best of times, but doing that across different time zones is even trickier. Joining me this week is Laura Brown, Marketing Director at Engtal.
Laura discusses managing remote teams, building community brands and driving revenue from marketing in 2024.

The Marketing Rules Podcast is sponsored by RChill

https://www.rchilli.com/

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Laura:

https://www.linkedin.com/in/laurabrownmarketing/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used to in volume marketing to increasing talent engagement, but do we need to stop a think if we are using AI responsibly?

Joining me this week is Bob Pulver, Founder of Cognitive PathBob, who discusses how we should be using AI in the Talent Acquisition space. What type of governance and security should we have in place? And what is the current landscape of AI usage in Talent Acquisition?

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Bob:

https://www.linkedin.com/in/bobpulver/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular?

Joining James this week is Michael Oliver, Global Marketing Director at MKB Search.
Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about recruitment marketing.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Michael:

https://www.linkedin.com/in/thisismjo/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data?
Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his background that led him to co-found mixxyl, why its important to use AI to understand diversity in the workplace and why businesses still aren't taking diversity seriously.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Dan:

https://www.linkedin.com/in/dan-cohen-a501a52/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy.

Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum

David talks to me about his unusual journey into talent attraction, why marketing is so important to him and his thoughts on how TA teams should add value.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from Shazamme

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.shazamme.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with David:

https://www.linkedin.com/in/david-nottage-8408b140/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like?

Joining me this week is Lloyed Lobo, author and cofounder at Boast.

Loyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the community and kept them engaged.

#MarketingRules

#TheVoiceOfRecruitmentMarketing

Support for this podcast comes from Shazamme

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.shazamme.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

To connect with Lloyed:

https://www.linkedin.com/in/lloyedlobo/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠