Épisodes

  • EP42: Book Sales Don't Make you Money. How to Generate Leads from Writing a Book with Natasa Denman
    Feb 21 2025

    In this episode of the Meaningful Marketing Podcast, Chantal welcomes the inspirational Natasa Denman, all the way from Melbourne. Join us as Natasa shares her incredible journey from life coach to a celebrated author and the mastermind behind the 'Ultimate 48 Hour Author' business. Discover why writing a book is like a business card on steroids, the critical role of catchy titles, and why 'fluffy' just doesn't work in marketing.

    Natasha and Chantal discuss in detail the pitfalls of relying solely on book sales, and the essential steps to leverage your book for broader business success. They also tackle the elephant in the room—using AI in book writing—and why authenticity matters more than ever.

    If you're thinking about writing a book, or just looking for ways to make your marketing more impactful, this episode is packed with valuable insights and actionable advice. For more info visit Natasa’s website - https://www.writeabook.com.au/

    Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

    Listen here: http://themeaningfulmarketingpodcast.com/

    Website: http://onlinebusinessmarketing.com.au/

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    26 min
  • EP41: 11 Ways to Immediately go from Survival Mode to Thrive Mode in your Business
    Feb 14 2025

    Are you constantly feeling overwhelmed, anxious, or burned out from managing your business? You're not alone. In this episode of the Meaningful Marketing Podcast, Chantal Gerardy dives into the world of stress management for busy entrepreneurs. Chantal shares 11 practical methods that you can implement right away. so you regain your mental clarity and creative energy. Listen in to learn how to transform from a reactive to an intentional state, enhancing both your well-being and business success. Don’t miss this transformative episode and reclaim control over your runaway brain!

    Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

    Listen here: http://themeaningfulmarketingpodcast.com/

    Website: http://onlinebusinessmarketing.com.au/

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    23 min
  • EP40: Crafting Killer CTAs: How to Convert Followers into Customers
    Feb 7 2025

    Struggling to turn social media engagement into actual sales? In this episode of the Meaningful Marketing Podcast, discover the art of crafting high-converting Calls to Action (CTAs) that inspire your audience to take meaningful steps—whether it's clicking, subscribing, or purchasing. Learn how to tailor CTAs for different platforms, personality types, and stages of the buyer's journey. Packed with practical, free tips and advice, this episode will help you optimise your content and drive results.


    Don’t let your efforts go to waste—tune in now and start turning passive engagement into revenue today!

    Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

    Listen here: http://themeaningfulmarketingpodcast.com/

    Website: http://onlinebusinessmarketing.com.au/

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    17 min
  • EP39: Outshine Your Competitors: The Ultimate Guide to Competitor Analysis
    Jan 31 2025

    Want to know the secret to standing out in a crowded marketplace? In this episode of the Meaningful Marketing Podcast, Chantal talks you through one of most overlooked strategies in business—competitor analysis. Discover how to analyse your competitors’ strengths and weaknesses, uncover untapped opportunities, and refine your unique selling proposition to attract more customers. Learn step-by-step methods, including using ChatGPT for streamlined research, and gain the knowledge and skills to improve your marketing, sales, and branding.


    Don’t let your competitors steal the spotlight—press play now and start positioning your business for success!

    Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

    Listen here: http://themeaningfulmarketingpodcast.com/

    Website: http://onlinebusinessmarketing.com.au/

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    11 min
  • EP38: Using Social Media Insights to Make Data-Driven Marketing Decisions
    Jan 24 2025

    In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy discusses the untapped power of using social media insights to transform your marketing strategy. Learn how to analyse key metrics across platforms like Google, YouTube, LinkedIn, Facebook, and Instagram to optimize your content, boost engagement, and drive results. From improving your Google My Business profile to leveraging YouTube Shorts and understanding the best posting times for Facebook and Instagram, Chantal shares actionable steps to turn your social media into a data-driven, revenue-generating machine.

    Say goodbye to guesswork—tune in now and take control of your social media marketing!

    Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

    Listen here: http://themeaningfulmarketingpodcast.com/

    Website: http://onlinebusinessmarketing.com.au/

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    19 min
  • EP37: Scaling Beyond $2M: Bridging Sales and Marketing in B2B SaaS with Matthew Whyatt
    Jan 17 2025

    Welcome to the latest episode of the Meaningful Marketing Podcast, where Chantal Gerardy sits down with Matthew Whyatt, founder of Tech Talk and expert in B2B SaaS marketing. Together, they uncover the strategies that help SaaS companies scale beyond $2 million, close the gap between sales and marketing, and thrive in a highly competitive market.

    Matthew shares his journey from tech entrepreneur to a trusted advisor for high-growth businesses, offering practical and inspiring insights into creating value-driven content, navigating the "messy middle" of buyer journeys, and building trust at every level of an organisation. Tune in and get ready to rethink how you approach sales and marketing in the B2B world.

    Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

    Listen here: http://themeaningfulmarketingpodcast.com/

    Website: http://onlinebusinessmarketing.com.au/

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    27 min
  • EP36: Meaningful Marketing with MobiMag: Insights from Daryl Bancroft
    Jan 10 2025

    In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy sits down with Daryl Bancroft, a Gold Coast entrepreneur managing both product-based and service-based businesses. Daryl shares his journey of creating highly effective lead-generation strategies using MobiMag, a powerful digital marketing tool. Learn how Daryl turned niche markets into global successes and why “tell, tell, tell—not sell, sell, sell” is his mantra. Discover how MobiMag helps build trust, answer client questions, and create meaningful connections to drive conversions.

    Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

    Listen here: http://themeaningfulmarketingpodcast.com/

    Website: http://onlinebusinessmarketing.com.au/

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    26 min
  • EP35: Mastering Mindset and Emotional Capacity with guest Jess Cameron
    Jan 3 2025

    In this episode of The Meaningful Marketing Podcast, Chantal Gerardy chat with the brilliant Jess Cameron - a mindset and relationship coach with a knack for untangling the toughest performance roadblocks. Jess unpacks the power of emotional regulation and reveals the hidden ways subconscious beliefs and unprocessed emotions sabotage success. Get ready for raw, unfiltered insights into why "just think positive" doesn’t cut it, how to get comfortable with discomfort, and why avoiding pain will rob you of your dreams. Jess doesn’t just talk about growth; she shows you how to feel it, move it, and transform it into unstoppable momentum. Tune in, let go of resistance, and step into your next level!

    Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/

    Listen here: http://themeaningfulmarketingpodcast.com/

    Website: http://onlinebusinessmarketing.com.au/

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    31 min