Épisodes

  • The different culture in Québec towards advertising vs the ROC (rest of Canada)

    The different culture in Québec towards advertising vs the ROC (rest of Canada)
    Feb 6 2025
    Emma Johnston-Wheeler chats with Cossette copywriter Nadine El-Whidi about working in advertising in Québec; the different culture, and the challenges that present when adapting national campaigns.

    Hosted on Acast. See acast.com/privacy for more information.
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    19 min
  • CMOs on the move; annual creative, an AI scam PSA and an aspirational hospital ad; Canadianism in response to U.S. tariffs and concerns over Meta’s policy changes

    CMOs on the move; annual creative, an AI scam PSA and an aspirational hospital ad; Canadianism in response to U.S. tariffs and concerns over Meta’s policy changes
    Jan 31 2025

    David Brown, Chris Powell and Emma Johnston-Wheeler review movements in senior leadership, and take a look at recent creative including two big annual campaigns from prominent brands. They also discuss rising sentiments of patriotism in response to U.S. tariff threats and industry concerns in the wake of Meta’s policy changes.




    Hosted on Acast. See acast.com/privacy for more information.
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    23 min
  • Breaking into the commercial industry as a film director

    Breaking into the commercial industry as a film director
    Jan 16 2025
    Emma Johnston-Wheeler chats with Fela film director/photographer LeSean Harris about what to expect as a director when you transition into the commercial industry; pitching and learning how to work with an advertising team.

    Hosted on Acast. See acast.com/privacy for more information.
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    22 min
  • The first news of a new year–from Bye Bye to Bell Let’s Talk; plus WPP’s return to office, and Meta’s new policy changes.

    The first news of a new year–from Bye Bye to Bell Let’s Talk; plus WPP’s return to office, and Meta’s new policy changes.
    Jan 10 2025
    David Brown, Chris Powell and Emma Johnston-Wheeler review the most prominent news to come out of 2025 thus far, including a big move for Christine Saunders, and a McDonalds hockey showdown. They also share opinions about mandated office days, and Meta’s ‘free speech’ era.

    Hosted on Acast. See acast.com/privacy for more information.
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    23 min
  • Moving to the east coast for an ad job: why it’s better than you’d expect

    Moving to the east coast for an ad job: why it’s better than you’d expect
    Dec 12 2024
    Emma Johnston-Wheeler chats with Ray Creative agency copywriter Rebecca Benjamin about moving to Atlanta Canada for work and why it’s actually really lovely. She shares insights about networking, opportunities for young creatives, and work-life balance.

    Hosted on Acast. See acast.com/privacy for more information.
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    16 min
  • Leo Burnett’s Interim CCO; Tim’s new media partner; Jaguar's rebrand and DJ remixes; and the institutions taking on big tech

    Leo Burnett’s Interim CCO; Tim’s new media partner; Jaguar's rebrand and DJ remixes; and the institutions taking on big tech
    Dec 6 2024

    David Brown, Chris Powell and Emma Johnston-Wheeler review a surprising change in leadership at Leo Burnett and a big account win for PHD Canada, Jaguar’s Type 00 concept car and Tylenol's DJ treatment, and recent efforts to hold big tech accountable.


    Articles discussed:


    https://www.campaigncanada.ca/article/1898225/leo-burnett-names-angus-tucker-interim-cco


    https://www.campaigncanada.ca/article/1898546/tim-hortons-awards-media-phd-canada


    https://www.campaigncanada.ca/article/1898548/jaguars-contentious-rebrand-finally-gets-its-car-moment-questions-remain


    https://www.campaigncanada.ca/article/1898549/tylenol-partners-dj-duo-cold-medicine-cool


    https://www.campaigncanada.ca/article/1898223/canadas-big-media-goes-openai-ottawa-targets-google (main discussion)



    Hosted on Acast. See acast.com/privacy for more information.
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    19 min
  • How to punch above your weight, according to Wunder’s founders

    How to punch above your weight, according to Wunder’s founders
    Nov 28 2024
    Emma Johnston-Wheeler chats with Wunder creative directors Mike Postma and Stephen Flynn about creating attention grabbing work with small budgets, standing up against the awards show system to maintain high creative standards, and consistently punching above one’s weight.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 min
  • Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing

    Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing
    Nov 22 2024

    David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer marketing.


    Articles mentioned in main discussion:


    https://www.campaigncanada.ca/article/1896798/band-aid-taps-content-creators-reinterpret-its-famous-jingle


    https://www.campaigncanada.ca/article/1889690/hyundai-partners-content-creators-show-off-redesigned-tucson


    https://www.campaigncanada.ca/article/1896622/taylor-swift-helping-toronto-music-school-again




    Hosted on Acast. See acast.com/privacy for more information.
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    25 min