In this episode of The Lindsey Anderson Show, I had the pleasure of sitting down with Nick Loise, the founder of the Sales Performance Team, to talk about the powerful connection between sales and marketing, especially for entrepreneurs looking to scale their businesses. Nick’s incredible background includes roles as an author, speaker, adjunct professor, and a key contributor to GKIC and Magnetic Marketing. In this episode, we dive into direct response marketing, building sales teams, and creating systems that drive long-term success in business.

Nicholas Loise is a highly successful sales leader, entrepreneur, marketing and sales executive, Presidents Club winner and speaker. He is the founder of the Sales Performance Team, and he’s passionate about helping businesses build high-impact sales teams that get results. He’s an author and co-author of several essential books for marketers and sales professionals, including contributions to No B.S. Guide to Direct Response Marketing. Nick developed programs like Sales Mastery and played a pivotal role in shaping Magnetic Marketing. With eight years at GKIC working alongside Dan Kennedy, Nick has become a true expert in helping businesses scale through proven strategies.

• Nick emphasizes that if you’re serious about scaling your business, you need to hire two salespeople—not just one—to reduce risk and set your team up for success.
• The online coaching and consulting industry saw massive growth during the pandemic, but the influx of bad actors has created trust issues that must now be addressed.
• Repeatable systems and processes are essential to ensuring your salespeople thrive, even if they’re not naturally great at sales.
• Today’s buyers demand more proof and authenticity. Refresh your testimonials, focus on case studies, and make sure your messaging is aligned with modern expectations.
• Expanding your marketing beyond Facebook and Instagram is critical. Platforms like YouTube, TikTok, and LinkedIn offer untapped opportunities for entrepreneurs.

• Nick shared strategies for recruiting top talent, including using platforms like LinkedIn, Indeed, and Glassdoor. He also recommended high-ticket closer recruiters like Zach Brown and Robert Posey.
• Look beyond traditional recruiting—great sales talent can often be found in customer service roles at restaurants, hotels, or valet services.
• Your job postings should work like your marketing: they must attract the right candidates and repel those who aren’t a fit.
• Proper onboarding and clear expectations are critical for giving your sales hires the tools they need to succeed.

• The pandemic sparked an unprecedented boom in online coaching and info products, with people turning to digital learning for new skills and career changes.
• Unfortunately, this growth also brought “bro marketers” and bad actors into the space, leading to increased scrutiny from payment processors like Stripe.
• Sales processes have lengthened as buyers are more cautious, making trust-building and authenticity more important than ever.

• Regularly update your testimonials and case studies to stay relevant and showcase your expertise in transformational coaching.
• A strong onboarding process can dramatically reduce churn and ensure your clients feel supported.
• Video content on platforms like YouTube and TikTok offers an authentic way to connect with your audience and build credibility.
• Exceptional customer service is a must. Being proactive about resolving issues can prevent chargebacks and retain clients.

In today’s episode of The Lindsey Anderson Show, I interview Tamara Thompson, CEO of Broadcast Your Authority, to uncover how entrepreneurs can leverage relationships and podcasting to grow authority and scale their businesses. Tamara has a unique background, transitioning from an award-winning filmmaker to a podcasting and content marketing expert. Having invested in over 25 companies, she specializes in micro-content strategies that drive influence and visibility. In this episode, we explore podcast growth, building guest relationships, data-driven decision-making, and creating scalable podcast networks.

Tamara Thompson is the CEO of Broadcast Your Authority, a company dedicated to helping brands elevate their authority through strategic video podcasting. She is the host of Broadcast Your Authority TV, a platform that garners over 50,000 unique monthly viewers and partners with SiriusXM for professional-grade production. A former award-winning filmmaker, Tamara is recognized for her storytelling prowess, viral video success, and innovative approach to leveraging podcasting for long-term business growth.

• Guest Selection Matters: Choose guests strategically to align with your goals, whether it’s building authority, creating partnerships, or featuring client success stories.
• Podcasting as a Network Builder: Beyond creating episodes, podcasts are tools for fostering relationships and building collaborations that lead to long-term growth.
• Leverage Data: Regularly review analytics to identify what works, focusing on high-performing topics, guests, and formats to optimize your strategy.
• Expand with Innovation: Rotating co-hosts, multi-location recording setups, and professional studios can help diversify and scale your podcast.
• Collaborate for Impact: Create a collaborative environment by connecting guests, listeners, and co-hosts, fostering an engaged and valuable network.

• Use a rotating format or multiple co-hosts to keep your podcast engaging and appealing.
• Partner with professional studios to elevate the production quality and perceived authority of your show.
• Invite diverse guests, including influencers and clients, to create variety and value for your audience.
• Host meetups or ambassador-led events in new cities to extend your reach and grow your brand.

• Carefully select guests who resonate with your audience and align with your business goals.
• Prepare guests with clear topics and questions to ensure conversations are impactful and actionable.
• Encourage guests to share their episodes, leveraging their networks to broaden your reach.
• Use your podcast as a collaboration platform, turning guests into long-term partners and advocates.

• Share at least 5 Reels or Shorts weekly to drive traffic back to your podcast.
• Focus on YouTube engagement within the critical first 48 hours of an episode’s release.
• Take advantage of platforms like TikTok and YouTube Shorts for frequent, high-visibility content.
• Monitor watch time data to refine your content length and format for optimal retention.
• Create social media posts with specific goals, such as boosting YouTube views or podcast downloads.

• Build meaningful relationships through your podcast that lead to collaborations, partnerships, and growth opportunities.
• Facilitate connections between guests, co-hosts, and listeners to foster an engaged and collaborative ecosystem.
• Use events, green room chats, and...

Today, I have a very special guest: Bob Burg, co-author of the international bestseller, The Go-Giver. In this episode, we explore how a "go-giver" mindset can transform both business success and personal growth—an essential shift for business owners focused on scaling their businesses. Bob shares actionable insights on creating value-driven success in sales, influence, and authentic client relationships. We dive into the delicate balance between genuinely serving clients and meeting your own business goals to foster lasting, profitable connections.

Bob Burg is a bestselling author and highly regarded speaker who’s known for his pioneering approach to business and transformational coaching. His book, The Go-Giver, has sold well over a million copies and been translated into more than 30 languages, inspiring entrepreneurs to adopt a “giving” mindset. Bob also founded the GoGiver Academy and created the Daily Impact newsletter, where he shares powerful strategies that blend core values with effective sales techniques.

• The Power of “Pull”: True influence is about attracting people by offering real value instead of pushing ideas.
• Influence vs. Manipulation: Real influence is cooperative and mutually beneficial, while manipulation is self-serving and controlling.
• Human Connection is Key: In a tech-heavy world, business relationships still rely on H2H (Human to Human) connection.
• Giving Without Attachment: Expect positive outcomes when giving value, but avoid attachment to specific results.
• Self-Respect as a Foundation: Respect from others often mirrors the respect you have for yourself; inner confidence strengthens client relationships.

• Internally Motivated, Outwardly Focused: The best influencers prioritize the needs, goals, and values of others.
• Aligning Goals with Client Needs: I believe in framing your product or service as a solution that directly addresses client challenges—this is critical for online coaches looking to scale.
• Intent Matters: Influence versus manipulation all comes down to intent; focusing on genuinely improving others’ lives establishes lasting trust.

• Listen to Understand: Instead of just listening to respond, focus on deeply understanding each client’s needs and motivations.
• Suspend Self-Interest: While we all have business goals, place them aside during client interactions to focus entirely on their success.
• Collaborative Objections: Treat objections as a chance to collaborate with your client, working together to resolve their concerns.

• Human Connection Amid AI: Trust and genuine connection remain vital even as AI and automation continue to grow.
• Tech as a Tool, Not the End Goal: Use technology to support and enhance human relationships, not to replace them.
• The Enduring Value of “Know, Like, and Trust”: Building authentic relationships is essential in any business model, whether B2B, B2C, or especially in transformational coaching.

• “Great influencers attract people to themselves and then to their ideas.”
• “Money is simply the reward for hitting the target; the target is serving others.”
• “Faith is the belief that an event not yet happened is going to happen.”
• “It’s always H2H – human to human. Technology, if used correctly, can make it easier to connect.”

Today’s guest on The Millionaire Maker Show is Shawn Anthony, a networking maestro and founder of Pod Pro Max. We’ll be focusing on the rise of visual podcasts, strategies for getting on podcast shows, building meaningful relationships, and leveraging AI in podcasting to enhance your business journey.

Shawn Anthony is The Networking Maestro, Talent Manager, founder of PodProMax and the voice behind the acclaimed "School's Over Now What?" podcast. Renowned as a master networker, he has forged invaluable alliances with the world's top coaches, influencers, and podcasters. With his remarkable ability to bring together visionaries from diverse fields, Shawn has become a highly sought-after communicator and agent.

• Booming Visual Podcasts: Visual podcasts are becoming a vital medium for establishing credibility and authority in the online coaching space.
• Maximize Your Reach: Utilize platforms like YouTube to enhance your podcast's visibility and reach a broader audience.
• Research Before Pitching: Know the shows you want to be on; tailor your pitch to demonstrate your understanding and the unique value you can offer.
• Importance of Representation: Aligning yourself with representation can open doors and enhance your credibility in the podcasting and coaching space.
• Relationship Management: Building and maintaining genuine relationships is crucial for success in podcasting and in scaling your business.
• Embrace AI as a Tool: AI can assist in editing and managing podcasts, but the authentic human connection remains irreplaceable in transformational coaching.

Shawn discusses the shift towards visual podcasts as a means to build authority and engage audiences. He emphasizes how accessible podcasting has become today compared to the past.

• Research: Understand the podcast’s theme and audience before pitching yourself as a guest in your niche.
• Tailored Pitches: Highlight specific episodes where you could add value or offer insights relevant to your business.
• Social Engagement: Follow hosts on social media to build rapport and increase the chances of your pitch being noticed.

Shawn shares his experience of valuing relationships in his career and how it has led to success. He stresses the importance of integrity, follow-through, and authentic connections.

AI tools can assist with editing but cannot replicate the genuine human connection that podcasts offer. Shawn highlights the unique value of hearing authentic voices over time, creating lasting impacts in your coaching practice.

• "Podcasting is the new media."
• "If it doesn't blow up, I can promise you, it's going to help you learn how to talk better."
• "Men lie, women lie, numbers don’t."
• "Dream it, believe it, go out and get it."

• Shawn’s website: Podpromax.com
• Follow Shawn on Instagram: https://www.instagram.com/shawnranthony
• Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

Welcome to another episode of The Millionaire Maker Show. Today’s focus is on Generating High-Quality Referrals Using the Upstream Model to unlock better business opportunities. Special guest, Justin Stoddart, and I dive into practical tips for keeping relationships "hot" in the context of networking and collaboration, which is essential for business success.

Justin Stoddart is the founder and CEO of Pro Insight, a networking platform aimed at real estate and service professionals. He is an authority in marketing and business strategy with over 20 years of experience. Justin is also the author of the bestselling book The Upstream Model, which reveals strategies for generating high-quality referrals. Additionally, he hosts the Think Bigger Real Estate Show, where he interviews top achievers and explores strategies for scaling businesses.

• The Upstream Model is a partnership-focused approach to business and essential for generating high-quality referrals.
• Relationships are a long-term game; it’s essential to invest in your relationship bank accounts.
• Avoid traditional networking pitfalls; prioritize direct, value-driven conversations that lead to business growth.
• Identify professionals who have existing influence over your ideal clients and collaborate with them to generate high-quality referrals.
• Understanding common ground and shared interests is vital for effective networking and referrals.

• Networking doesn’t have to be a slow, drawn-out process.
• Engage in direct discussions about mutual interests instead of lengthy meetings and social events.
• Identify clients who could benefit from your network and introduce professionals who can help them.
• Approach networking with a spirit of reciprocity—collaborate rather than compete to enhance your referral network.

• Overcome the antiquated notion of slow networking; embrace speed and efficiency to foster growth.
• Understand the true value of your client relationships and look beyond surface interactions.
• Utilize data to recognize opportunities within your existing client base, aiding in generating high-quality referrals.

• Surrounding yourself with high achievers can elevate your mindset and business opportunities.
• Intentionally seek out relationships that inspire growth across various aspects of life, especially in coaching and personal development.
• Be aware of influences that can either uplift or diminish your professional reputation.

• “I didn’t have to know everyone. I just needed to know the right people.”
• “When you take care of people even when you’re not getting paid, it opens the door to serve them and their friends more often.”
• “If you can surround yourself with more people who are dreamers and achievers, it will expand your possibilities.”
• “Choose your friends wisely; influences can elevate you or harm you.”

• Justin’s website: https://proinsight.com
• Follow Justin on social media: @justinstoddart
• Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

In today’s episode, I’m thrilled to welcome Monica Madrid, the founder of Football Is Sexy. This brand is all about empowering women through football education and stylish apparel. Monica shares her incredible journey, from working with iconic artists like Prince and Rick James to building a successful platform that connects and empowers passionate female football fans. We dive into how Monica has leveraged media appearances, including her spot on The Kelly Clarkson Show, to grow and scale her brand.

Monica Madrid is the founder of Football Is Sexy, a unique brand that unites and empowers female football fans through educational content and stylish apparel. She began her career as a dancer on Soul Train, working closely with legendary artists such as Prince and Rick James. Monica has transitioned from the music and mortgage industries to launching her football-focused platform for women, earning her features on major outlets like The Kelly Clarkson Show.

• Leverage Opportunities: Monica highlights the importance of not resting on past successes. Always look ahead to new opportunities.
• Collaboration is Key: Through collaborating with other creators, Monica has expanded her reach and strengthened her brand community.
• Content Consistency: Producing consistent and valuable content is crucial for building and maintaining an engaged audience.
• Resilience: Monica’s journey across multiple industries emphasizes perseverance and the ability to pivot when necessary.
• Women Empowerment: Football Is Sexy creates an inclusive space where women can feel seen and celebrated in football culture.

• Instagram Strategy: Monica shares how she focuses on collaborating with other women passionate about football to expand her reach and engagement on Instagram.
• Collaboration Outreach: Actively seeks out creators by searching for female fans of specific teams and reaches out with simple, authentic messages.
• Mutual Benefits: Collaborating allows Monica to expand her audience while also supporting other creators in her niche, creating a win-win scenario.

• Breaking Into a New Space: Monica discusses the challenges of entering a niche where women are often underrepresented and the difficulty of being the "new kid on the block."
• Staying Resilient: Despite setbacks, Monica emphasizes the importance of pushing forward and appreciating the support from collaborators and fans.

• Morning Routine: Monica starts her day at 4:30 AM, using the early hours for productivity. This routine helps her set the tone for the day and focus on what matters.
• Post-It Notes: A firm believer in using post-it notes to track tasks, Monica finds great satisfaction in crossing off completed items—a key to her organization.

• "Yesterday is yesterday, and today is today. I can’t hold on to that—what am I going to do today?"
• "If you don’t ask, you don’t get."
• "Real football fans want to watch the game—sometimes, we’re the only ones in our circles ready to spend $400 for a ticket."
• "You have to have humor and a backbone to be an entrepreneur."

• Monica’s website: www.footballissexy.com
• Follow Monica on Instagram:

In this episode of The Millionaire Maker Show, I interview Darryll Stinson, co-founder of Seeding Greatness. Darryll opens up about his journey from being a Division I athlete to becoming a bestselling author and TEDx speaker with over 2 million views. Together, we dive deep into the nuances of using vulnerability and storytelling to elevate speaking opportunities for scaling your business. You’ll hear practical tips on how to craft impactful speeches that resonate with your audience, and strategies to leverage speaking as a powerful tool for long-term success in the online business industry.

Darryll Stinson is the co-founder of Seeding Greatness, a movement of leaders restoring the planet and helping humanity to heal through their stories and transformational services.

As a former Division 1 athlete, Darryll overcame multiple suicide attempts to become a multiple best-selling author, and 2xTEDx speaker with more than 2 million views. His accolades as a Top 100 athlete (2008), award winning higher ed communications professional, #9 Suicide Awareness Speaker (2023), and TEDx organizer (2022-present) attest to the impact of his work.

He’s coached hundreds of speakers to reach millions of people while growing themselves and their business at the same time.

• The Power of Vulnerability: Sharing your personal story with the right balance of vulnerability can be a game-changer, benefiting both you and your audience.
• Your Story is About You, For Others, and For You: Embrace your personal story—it matters. Make sure it serves your audience and adds value, while also benefiting your own growth.
• Tailor Your Story to Your Audience: Share your story in a way that aligns with the specific pain points and challenges your audience faces.
• Subconscious Beliefs Influence Success: Understanding how past traumas and subconscious beliefs impact your behavior can unlock new levels of personal and business growth.
• Avoid the Courtesy Clap: Be willing to ask tough questions and reflect on the true impact of your message. Don’t settle for polite applause—aim for real transformation in your audience.

• Thread the Needle: Weave your personal story into your talk in a way that serves your audience without making the message solely about you.
• Express to Serve: Unexpressed emotions become suppressed. Share personal experiences in a way that provides actionable insights and encourages transformation in your audience.
• Personal Growth Through Storytelling: Sharing your story helps you grow and heal. Your pain becomes your power when it helps others overcome their challenges.

• “Your story is about you, but it’s for others. And when done right, it’s also for you.”
• “Whatever you don’t express, you suppress.”
• “Your test becomes your testimony, your mess becomes your ministry, and your pain becomes your power.”
• “I share my story in direct proportion to the pain my audience is in.”

• Darryll’s website: https://darryllstinson.com
• Follow Darryll on social platforms: @StinsonSpeaks
• Join my upcoming free LIVE workshop: https://www.socialmediasalessurge.com

Welcome to this episode of The Millionaire Maker Show. I’m thrilled to introduce our guest, Rachel Pesso, a branding expert and founder of RP Creative. In this episode, we dive deep into how to build a brand that sells through visual storytelling in building connections and boosting sales for online businesses. Rachel shares her insights on overcoming common branding obstacles and making an emotional connection with your audience. We also explore actionable tips on how to infuse branding into our everyday business practices.

Rachel Pesso is a visual storyteller, branding expert, and founder of RP Creative. She helps boutique + luxury brands develop designs rooted in emotional connection and powerful visual storytelling to elevate their brand. With over 10 years of experience, Rachel blends high-level strategy and deep passion to design compelling online identities. Clients include Laverne Cox, Lori Harder, Jen Gottlieb, and Kelly Roach. Her expertise in visual storytelling and website design has helped numerous businesses create transformative brand experiences that drive engagement and growth.

• Intention Matters: The intention behind your branding efforts directly influences how people perceive and connect with your brand.
• Personalization is Key: Authenticity and personalization will remain vital in branding as technology evolves.
• Brand Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.
• Consistency is Key: Regularly showing up for your audience builds trust and fosters community.
• Know Your Audience: Understanding your ideal audience helps tailor your brand messaging and offerings effectively.

• Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.
• Balancing Personal and Professional: Finding the right mix of personal sharing without oversharing can be challenging.
• Understanding Brand Values: Lack of clarity on what to share and what to keep private can hinder branding effectiveness.

• Pull Out Brand Concepts: Identify core values that define your brand (e.g., empowerment, ease, freedom).
• Intentional Content Creation: Ensure all content aligns with the feelings you want to evoke in your audience.
• Visual Storytelling: Use imagery that resonates with your brand values to enhance emotional connections.
• Daily Practice: Regularly assess whether your communications support your brand's core messages.

• Evolving Landscape: AI is changing how branding is approached, but the need for authenticity and personalization remains.
• Energy Exchange: The human element in branding is irreplaceable, emphasizing the importance of direct connection and engagement.
• Core Values: Maintaining focus on core values will be crucial as brands navigate technological advancements.

• "If we make people feel good, they're a lot more inclined to buy from us."
• "Intention is everything. If we have intention behind what we create, people feel that."
• "Hire the experts that are doing what you already want to be doing."

• Rachel's website: rachelpesso.com
• Connect with Rachel on Instagram: