If dropshipping seems like the perfect business model for you, and you're ready to dive in, this video will break down everything you need to know before getting started—all backed by over 15 years of e-commerce experience.

No inventory, low startup costs, and easy entry into the world of online business OR low profit margins, little control over inventory, and marketing challenges that could trip you up? It gets tricky right?

I’m here to give you a balanced look at the pros AND the cons, so you can make the right choice for your business journey. Whether you're just starting out or exploring your next move, this video is packed with practical insights that helped me build and sell multiple 7-figure businesses—and successfully manage two at the moment.

KEY NOTES:

00:00 - Introduction to Dropshipping
00:43 - Defining Dropshipping
02:19 - Key Benefits of Dropshipping
07:21 - Challenges of Dropshipping
12:27 - Importance of Marketing
15:09 - SEO Challenges
16:26 - SEO Costs and Dropshipping Viability
16:42 - Advice for Beginners
17:04 - Effort vs. Reward in Business
17:40 - Building Sustainable Businesses
18:13 - Reality of Online Hustles Dropshipping

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Let's break down the real game plan for making it as an independent artist in a world dominated by algorithms and scroll-happy audiences.

If you want your music to blow up, you’ve got to do more than just drop a track and hope for the best.

You’ve got to know how to turn social media into a weapon and how to make paid advertising work for you.

Curious? Hit play. You’ll see what I mean.

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Calling out the inflated numbers SEO tools like Ahrefs and SEMrush love to spit out—and why it’s leading agencies and clients astray.

The truth? Google Search Console is where you get the real story on your site’s performance. But here’s the kicker: SEO itself is shifting, thanks to AI-generated content and a flood of ads, much like how email marketing took a nosedive years ago.

The takeaway? Relying too hard on just one channel is playing with fire. Here's what to do right now ☝️

KEY NOTES:

00:00 - Introduction to Marketing and SEO Tools
02:48 - Google Search Console as a Reliable Source
04:37 - Impact of AI on SEO
07:05 - Comparison to Email Marketing
07:55 - The Shrinking SEO Pie

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