Welcome everybody to the Obvious Choice podcast, where today I'll be explaining some major changes coming to this show as I pursue my singular goal of becoming a truly world-class writer.

I'm putting an end to the scattered approach that's been holding me back, focusing on what truly matters to me, and yes, that unfortunately means firing Ren for what must be the fifth or sixth time.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Timestamps

0:00 Opening banter; Jonathan jokes about firing Rencel again

1:18 Upcoming changes to the podcast format

3:10 Focusing the podcast on shorter episodes and interviews

8:43 The "finite nature" of podcasting; Jonathan shares experience with Ben Greenfield

11:10 Story about Men's Health and content driven by advertisers

17:54 How podcasts overcomplicate health topics when simple advice often matters most

24:19 Personal quest to become a world-class writer

31:13 New content strategy across platforms

36:19 Writing process and time management

43:30 "Going pro moment" with "absurd focus"

In this episode, we explore how to celebrate the process of doing challenging, meaningful work rather than fixating solely on outcomes—a concept I explore in my upcoming book, The Obvious Challenge.

As I share my method of scheduling waypoints with loved ones to mark milestones in creative projects, we wrestle with explaining this approach without reducing it to another formulaic framework that sounds nice but offers little practical guidance.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

X: https://x.com/itscoachgoodman

LinkedIn: https://www.linkedin.com/in/jon-goodman/

Timestamps

0:00 Episode Introduction

1:06 Fitness, pushing too hard, and recovery

4:38 Naturally slowing down as we age

5:50 How exercise bolsters creative work

7:14 Celebrating the process, not the outcome

10:56 Personal growth in relationships

16:27 Kendrick Lamar and Drake beef at the Super Bowl

24:07 How to celebrate the process

28:45 Ask this question: does it make you a better person?

30:30 Scheduling celebrations in order to complete difficult projects

34:23 Personal blind spots and different perspectives

42:09 The conflict between creating frameworks that sell versus deeper understanding

48:43 Discussing the bestselling book "Let Them Theory"

Welcome to The Obvious Choice podcast, where today we're joined by Paul for a Hot Seat conversation about why successful businesses inevitably break down and how to systematically rebuild them.

If you're feeling overwhelmed by your growing business, this episode will show you how to identify your natural strengths and create systems that allow you to focus on what makes you special.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter

Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.

Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe

Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds

Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen

Follow me on social media:

Instagram: https://www.instagram.com/itscoachgoodman/

X: https://x.com/itscoachgoodman

LinkedIn: https://www.linkedin.com/in/jon-goodman/

Timestamps

0:00 Paul Introduction

1:07 Paul explains his current bottleneck after rapid business growth in the first half of the year

1:55 Business growth inevitably leads to systems breaking

3:07 Paul shares his business vision and challenges as the bottleneck in his operation

4:24 The limitations of being a solo coach with many clients

6:57 Paul shares personal context about having OCD and ADHD

7:27 Jonathan emphasizes the importance of working with your natural operating style

8:00 Paul describes what makes him successful: empathy and his approach to coaching

9:10 The advantage of coaches who have life experience

10:30 Focus on your strengths

13:01 Create a detailed organizational chart exercise

14:57 Breaking down business tasks into smaller components

17:08 Delegating content posting while keeping control over creation

19:45 Overthinking certain tasks causes anxiety and brain fog