Edmund Keith, Simon Baker, and Toby Chapman discuss the evolving landscape of real estate marketplaces, focusing on the role of AI and the potential disruption it poses to traditional property portals. They explore how AI can transform search experiences and the importance of adapting to new technologies to avoid complacency in a rapidly changing market.

In this episode, Edmund Keith and Simon Baker engage with Toby Chapman from OC&C Strategy to discuss the dynamics of real estate marketplaces. They explore the role of OC&C in the industry, the challenges faced by property portals, and the implications of the REA and Rightmove deal. The conversation delves into vendor paid advertising, the sustainability of traditional business models, and the impact of CoStar on the market. Additionally, they compare the US and UK real estate markets and debate centralized versus decentralized strategies in marketplace operations.

Simon and Ed are joined by Ricardo Frechou, CEO of 360 Latam, who discusses the challenges and transformations within the Latin American real estate market.

They discuss the recent revenue drop at 360 Latam and the strategic shift towards a new business model centered around the Iris platform. Ricardo elaborates on the importance of adapting to market conditions, the potential for scalability, and the future aspirations for an IPO. The discussion also touches on shareholder concerns and the overall valuation of 360 Latam in the context of its parent company, Frontier Digital Ventures.