https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward a zero-click future. With transparency, humor, and loads of insight, Rand dives deep into audience research, entrepreneurship, and what still excites (and frustrates) him in search marketing.

Whether you're a digital marketer, entrepreneur, or SEO nerd, this episode is packed with actionable advice and real talk from one of the industry's most authentic voices.

🔍 In This Episode:
🎯 Rand explains the emotional toll and freedom of leaving Moz and VC pressures
🔍 Behind the scenes of SparkToro’s clickstream-powered insights
📁 The real story behind the Google search API leak and its validation
🔄 Why the SEO influencer space feels stale—and what might change
🧠 Rand's take on AI: useful tools vs. overhyped tech
📊 How SparkToro integrates LLMs to improve audience targeting
🧪 The importance of testing and data-driven marketing experiments
🧑‍🍳 A surprising story about ultrasonic knives and finding product-market fit
🛒 Smart Q4 e-commerce tips for brands both big and small
🌐 Why your website still matters—but so does zero-click marketing
🔮 Rand's predictions for SparkToro, AlertMouse, and the future of search

From philosophical shifts in business to the power of podcasts in training AI models, this episode is a masterclass in modern marketing.

📚 Resources Mentioned
• Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/
• SparkToro: https://sparktoro.com
• SnackBar Studio: Rand's game dev studio - https://snackbarstudio.com
• AlertMouse: Rand's media monitoring tool - https://alertmouse.com/
• Seattle Ultrasonics: Knife startup mentioned - https://seattleultrasonics.com/
• Google Leak: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
• IMEC Lab: https://sparktoro.com/blog/imec-lab/

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https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility.

The conversation delves into practical strategies for optimizing content for AI search engines, the role of platforms like YouTube, and the future of e-commerce with AI integration. The episode concludes with predictions for the dominance of AI search engines by 2027.

Metehan dives deep into the seismic shifts in how search engines are evolving, including how visibility works in Large Language Models, the mechanics of Reciprocal Rank Fusion (RRF), and why the classic SEO metric of “rank” is rapidly becoming outdated.

From prompt analysis and AI-driven content strategy to platform-specific publishing cadences and the surprising power of YouTube in LLMs, this episode is a must-listen for digital marketers and SEOs who want to stay ahead of the curve.

💡 In This Episode (🧠):
• Why Metehan left traditional SEO for AI-driven discovery
• The founding story and mission behind AEO Vision
• How LLMs like ChatGPT and Perplexity “rank” content differently
• What Reciprocal Rank Fusion (RRF) is and how it impacts visibility
• Why brand mentions matter more than backlinks in AI search
• The role of schema, structured content, and semantic chunking
• Why you shouldn’t optimize solely for LLMs (and how it hurts SEO)
• How YouTube is a powerful but underrated channel for AI visibility
• Prompt analysis: what real user questions reveal about content strategy
• Predictions on who will dominate AI search by 2027

If you're looking to understand the next wave of search and how to optimize for it, this episode will arm you with the knowledge you need.

🔔 Subscribe to stay ahead in SEO, AI, and digital marketing trends every week!

💬 What are you doing to optimize for AI and LLM search? Drop your thoughts in the comments below!

🔗 Mentioned in the Episode:
• Follow Metehan on LinkedIn: https://www.linkedin.com/in/metehanyesilyurt/
• AEO Vision: https://aeovision.ai
• AI Share Buttons: https://metehan.ai/blog/citemet-ai-share-buttons-growth-hack-for-llms/
• Reciprocal Rank Fusion (RRF)
👉 https://plg.uwaterloo.ca/~gvcormac/cormacksigir09-rrf.pdf
👉 https://metehan.ai/blog/chatgpt-is-using-reciprocal-rank-fusion-rrf/

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https://page2pod.com - What happens when search engines evolve into answer engines and AI determines what your audience sees? In this episode, Jon Clark and Joe DeVita talk with Amos Ductan, SVP of Search at Razorfish, about the radical shift from traditional search to AI-powered discovery platforms like ChatGPT, Perplexity, and Google's AI mode.

Amos dives into how Razorfish is merging SEO and paid media strategies, preparing for a future where prompts replace keywords, and "just showing up" in AI results becomes the new baseline for success. He also introduces the concept of "The Correction"—how AI search is recalibrating both consumer behavior and the KPIs marketers have relied on for decades.

Whether you're leading an agency or managing digital campaigns, this conversation is packed with tactical insights on AI visibility, feed optimization, and how to future-proof your marketing strategy.

🤖 In This Episode
• What an "answer engine" is—and how it changes everything
• Why AI-driven search reduces the number of clicks and reshapes attribution
• How Razorfish is redefining paid + organic search teams
• The concept of “The Correction” in AI search and marketing metrics
• How to audit your brand's AI visibility and clean your product feeds
• Strategies for preparing shopping feeds for AI commerce (e.g., Perplexity & ChatGPT)
• Why traditional conversion metrics may be obsolete in an AI-first world
• How "AI literacy" is becoming an essential skill for marketers
• The tools and prompts Razorfish uses to track brand presence in AI models
• Voice search: where it stands now and what’s coming next

Unlock a clear understanding of where search marketing is headed—and how to stay ahead.

👉 Subscribe to the Page 2 Podcast for more episodes on the future of marketing, AI, and digital strategy.
💬 Comment below: How is your brand adapting to the rise of answer engines?

📚 Mentioned Resources & Tools
• Amos Ductan on Linkedin (https://www.linkedin.com/in/amos-ductan-b516bb6/)
• The AI Search Playbook Webinar (https://events.publicisgroupe.com/razorfish-ai-search-playbook/rzfli)
• The New Era of AI Powered Search (https://www.razorfish.com/articles/perspectives/the-new-era-of-ai-powered-search/)
• How Agentic AI Will Reshape Search (https://www.razorfish.com/articles/perspectives/how-agentic-ai-will-reshape-search/)

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https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we sit down with Chris Reynolds, SEO Director at Indeed and former SEO leader at eBay, to unpack how massive enterprise websites manage SEO at scale.

Chris dives into:
• Leveraging machine learning for indexability decisions
• The trade-offs between internal linking and XML sitemaps
• How Google’s indexing API and Google for Jobs are changing the SEO game
• What happens when LLMs become your discovery layer, not just search engines
• The challenges of handling billions of URLs, bad listings, and scam job content
• How prompt data and LLM visibility tools are shaping modern SEO tactics
• The future of SEO in a world led by AI agents and semantic search

Whether you’re an SEO veteran or trying to wrap your head around algorithmic indexing decisions at the highest scale, this episode is a masterclass in modern SEO strategy.

🔍 In This Episode:
• 🧠 How machine learning drives SEO strategy at Indeed
• 🏗️ Differences and similarities between SEO for eBay and Indeed
• 🔄 Indexing decisions based on user behavior and job quality
• 📈 Scaling SEO with crawl budget and internal linking strategies
• 🤖 The emerging SEO impact of LLMs and AI assistants
• 📊 Using log files and synthetic prompts to track LLM citations
• 🗺️ Navigating dual audiences: job seekers vs employers
• 🔗 The real influence of brand and PR in SEO success
• 💬 How FAQs and structured content affect visibility in LLMs

Chris reveals how a search experience led by AI and user intent is rewriting the rules of SEO. If you're in SEO, content strategy, or digital growth, this episode is a must-listen.

✅ Subscribe for more expert SEO insights every week!

💬 What’s your take on SEO’s future with LLMs like ChatGPT and AI overviews? Drop your thoughts below!

🔗 Useful Resources & Links from the Episode
• Chris Reynolds on Linkedin
• Chris' personal website Q for Query
• Indeed Hiring Lab Data Portal

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https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the learning phase.

With over $200 million in LinkedIn ad spend managed and direct experience with some of the platform's biggest accounts, AJ reveals the real best practices, the mistakes to avoid, and how to actually scale without burning through your budget.

Whether you're running a five-figure campaign or managing seven-figure ad budgets, AJ breaks down:

• What not to trust in LinkedIn’s default settings
• Why audience expansion could tank your campaign
• The secret to scaling with control using CPRU (Cost Per Retargetable User)
• How to structure your funnel for remarketing from day one
• Tips to avoid learning phase pitfalls and improve your relevancy score
• Budget-saving tactics from bidding to placements
• Audience segmentation that reveals surprising conversion insights
• Lead form field strategy to maximize conversions and sales team success
• Managing teams with the 80% rule for consistent client performance

📊 In This Episode 🔧
• AJ’s journey from SEO to becoming a LinkedIn ads powerhouse
• The biggest mistakes marketers make with LinkedIn Ads defaults
• Why manual bidding beats “Max Delivery” in most cases
• How to achieve $0.09 cost per retargetable user (CPRU)
• A three-stage funnel strategy that converts in high-cost channels
• The truth behind LinkedIn’s job title targeting vs. job function targeting
• Pro-level metrics AJ uses that LinkedIn doesn’t show you
• How to delegate without sacrificing client satisfaction
• Favorite tools and unexpected ad platforms worth testing

Unlock expert-level strategies to reduce waste, maximize ROI, and scale your B2B LinkedIn ad campaigns efficiently.

👉 Subscribe for more marketing insights from the best in the industry.
💬 Drop a comment sharing your biggest LinkedIn Ads challenge, we might tackle it in a future episode!

🧰 Key Resources & Tools Mentioned
• AJ’s company: B2Linked
• AJ’s podcast: The LinkedIn Ad Show
• AJ Wilcox on Linkedin
• Free LinkedIn Ads Startup Checklist
• Free LinkedIn Ads Advanced Guide

Sponsored by Moving Traffic Media

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https://page2pod.com - We sit down with Matt McGee, founder of the SEO Savvy Agent, to unpack why most real estate agents struggle with SEO, and what to do about it. From earning organic leads to dealing with IDX duplicate content, Matt shares decades of experience from journalism, in-house SEO, and working alongside major digital platforms.

This episode is essential for any real estate pro ready to ditch paid leads and build a long-term, sustainable SEO strategy that actually works.

🎧 Whether you're a realtor trying to scale your business or a marketer navigating AI disruptions, this episode is packed with timeless and tactical wisdom.

🏘️ In This Episode
• Why short-term real estate marketing fails
• Matt’s career shift from media to real estate SEO
• The real reason most agents resist SEO and how to overcome it
• How IDX listings create massive duplicate content issues
• Why Google trusts brands with branded search volume
• Using E-E-A-T principles to create standout real estate content
• The reality of AI in real estate search (it’s not there yet!)
• A powerful story about career transitions, personal loss, and resilience
• How Matt helped his wife become the top agent in her region
• Practical KPI tips every agent should track today

This episode is your blueprint for building digital authority in an industry that resists change. 🎯

✅ Enjoyed Matt’s take on long-term real estate SEO? Hit Subscribe so you never miss another expert-packed episode.

💬 Have you tried moving away from paid leads in your real estate business? Drop a comment below and share your experience!

🧰 Key Resources & Tools Mentioned

• Matt McGee on LinkedIn
• The SEO Savvy Agent Official Site
• Cari McGee Real Estate Team
• Sierra Interactive Real Estate CMS Platform
• Search Engine Land
• Ask the Realtor Content Series

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https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike.

From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules.

This episode isn’t just about SEO — it’s about the critical thinking, systems awareness, and storytelling skills needed to lead in a world powered by AI.

🧠 In This Episode (🤖 AI Meets SEO):
• Duane Forrester on launching Bing Webmaster Tools & Schema.org
• Why AI hasn’t killed search, it has fractured it
• Semantic density vs. semantic overlap explained
• The critical role of chunking strategies in modern content
• How to train AI to be part of your SEO team
• The emerging importance of people management in SEO
• Why job titles don’t matter. Doing the work does
• Universal verifiers: what they are and why they matter
• How to future-proof your SEO skills and team structure
• Tools Duane is building and the AI-infused future he sees coming

Duane delivers an unfiltered, deeply informed perspective that bridges the past and future of search. Whether you're a marketer, SEO, or content strategist, this episode will reframe how you think about AI’s role in your work.

📢 Subscribe to stay ahead in the ever-evolving world of search and AI.
💬 Comment below: What’s your biggest challenge when integrating AI into your SEO strategy?

🔗 Resources & Mentions
• Duane Forrester on Linkedin
• Unbound Answers
• Schema.org
• Duane Forrester Decodes Substack
• Which SEO Jobs AI Will Reshape & Which Might Disappear
• The Verifier Layer: Why SEO Automation Still Needs Human Judgment

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita welcome back Kevin Indig for a deep dive into the changing SEO landscape in 2025. From AI overviews reshaping Google search to new content strategies, Kevin shares actionable insights for brands navigating the future of organic growth.

Kevin breaks down his groundbreaking studies on e-commerce SERPs, usability in AI-driven search, and the evolution of trust in online content. Whether you’re a marketer, SEO pro, or brand leader, this episode gives you the frameworks and tactics you need to adapt in an AI-first search world.

Whether you're an SEO, marketer, or brand strategist, this is a must-watch to future-proof your search strategy as we head into 2025.

☕ In This Episode (Key Takeaways):
• Kevin’s coffee ritual and why rituals set the stage for great work
• The growth of Growth Memo and moving into video-first content
• Insights from analyzing 35,000+ queries on SERP features in e-commerce
• How AI overviews are replacing product grids in Google Search
• Why image carousels dominate and what that means for shopping discovery
• Strategies for Black Friday / Cyber Monday campaigns in an AI-driven SERP
• Key findings from Kevin’s LLM & chatbot study (Wikipedia, Reddit, LinkedIn, YouTube as sources)
• Should brands block AI crawlers? The economics of content in 2025
• Content simplicity, structure, and trust signals that matter most now
• Link building’s shifting role — mentions vs. backlinks in the AI search era
• New SEO KPIs: influence, share of voice, and brand trust over clicks
• Predictions on what Google Search will look like in the next 12–24 months

This episode arms you with the insights you need to rethink SEO strategy for the AI era.

✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth.
💬 Comment below: How are you adapting your SEO strategy for AI-driven search?

🔗 Links & References from the Episode
• Kevin Indig on Linkedin
• Growth Memo Newsletter
• AI Overviews Usability Study
• Google E-commerce SERP Features 2025 vs. 2024
• LLMs and Content Structure
• Measurement Shifts

Sponsored by Moving Traffic Media

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