• The Perfect Press Release

  • Auteur(s): Tom Clarke
  • Podcast

The Perfect Press Release

Auteur(s): Tom Clarke
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  • Résumé

  • How do I write a press release? Who do I send it to? How do I know if anyone will read it? Welcome to The Perfect Press Release - Your expert guide lifting the lid on the PR secrets that will make your message impossible to ignore. I'm Tom Clarke, a self-confessed press release geek and experienced PR professional. In this podcast series, I will share the skills that will allow you to effectively use your press releases to tell your company's stories. We'll talk about ways to engage journalists and get their buy-in. We'll explore where to send your press releases when you've written them - and how to get the best value out of distribution services. Plus we'll look at all the tricks you can use to make your press release stand out above all the others. (Music: Intriguing Potential by Northern Points)
    2024
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Gestion et leadership Marketing et ventes Réussite personnelle Économie
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Épisodes
  • Bonus Episode: Emma Padden, PR Mums

    Bonus Episode: Emma Padden, PR Mums
    Jul 22 2024

    In another bonus episode, Tom speaks to PR guru Emma Padden.

    Emma’s career has seen her ascend to the very top of the PR industry, working as a senior director at several of the biggest agencies in the UK.

    But recently Emma, along with seven other equally illustrious colleagues, made a leap into the unknown and set-up their own organisation.

    PR Mums is a unique community that offers support for women looking to return to the industry after taking time out to start a family.

    Find out more about the work they do at their website: www.pr-mums.com

    If you need help with press release writing or strategy, you can contact Tom Clarke in the following ways:

    LinkedIn: www.linkedin.com/in/tom-clarke-a6732353

    Website: www.tjcclarke.co.uk

    Email: tom@shinebrighterconsulting.co.uk

    Music credit:

    Happy Strummin’ by Audionautix (https://audionautix.com/)
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    28 min
  • Bonus Episode: Andrew Woodall from Agility PR Solutions talks AI

    Bonus Episode: Andrew Woodall from Agility PR Solutions talks AI
    Jun 10 2024

    Artificial Intelligence in the PR Industry...

    A neat little tool to help you write your press releases? Or DOOM FOR THE ENTIRE HUMAN RACE?

    Well, probably the former. But best to stay vigilant...

    In this bonus episode, Tom is joined by press release guru and friend of the podcast Andrew Woodall.

    They discuss:

    - AI content generators that can create a press release in seconds from just a few keywords

    - How to give AI releases a human feel

    - Whether Tom will still have a job in two years (after being made obsolete by our terrifying robot overlords)

    Find out more about PR CoPilot: https://www.agilitypr.com/prcopilot/

    If you need help with press release writing or strategy, you can contact Tom in the following ways:

    LinkedIn: www.linkedin.com/in/tom-clarke-a6732353

    Website: www.tjcclarke.co.uk

    Email: tom@shinebrighterconsulting.co.uk

    Music credit: Essence by Audionautix (https://audionautix.com/)

    Clip from Terminator 2 - © StudioCanal 1991
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    24 min
  • Bonus Episode: Mike Howarth, Centre Spot UK

    Bonus Episode: Mike Howarth, Centre Spot UK
    May 21 2024

    In the first of a series of bonus episodes, Tom speaks to Mike Howarth, a small business owner who was inspired to write his first press release by listening to this very podcast!

    Mike’s business, Centre Spot UK offers football fans bespoke clothing featuring the coordinates of their local grounds.

    The company has also pledged to donate 5% of all profits back into grass roots football, and has already donated balls and equipment to clubs in the North West.

    Tom and Mike discuss how to create a compelling press release hook and how to get local media interested in his story.

    If you need help with press release writing or strategy, you can contact Tom in the following ways:

    LinkedIn: www.linkedin.com/in/tom-clarke-a6732353

    Website: www.tjcclarke.co.uk

    Email: tom@shinebrighterconsulting.co.uk

    Music credit:

    Pop Rock Bed by Audionautix
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    21 min

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