PSPs have been, and are increasingly, key for brands and patients alike, but their impact is often limited by accessibility. How a patient finds, interacts with and ultimately benefits from a PSP is almost wholly dependant on how accessible that program is. But the teams – both agencies and industry - who build the key points of interaction in a PSP are not often well-versed in experience design. In this episode Patrick shares his views on how innovation, empathy, patient-centricity can enhance the accessibility of Canadian PSPs.

This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at, nfahealth.com.

Our producer is Darryl Webster with Chess Originals.

According a recent whitepaper published by The Rounds, 74% of HCPs want to go to an independent medical site to get practice and product information. In this episode host Neil Follett talks with Tim Rice about his journey to lead, build and grow a compliant and innovative platform for Canadian HCPs.

This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at, nfahealth.com.

Our producer is Darryl Webster with Chess Originals.

Sophie is a longstanding and passionate leader in healthcare marketing and also the President of Women Leaders in Pharma. She brings both of those perspectives to bear in this episode as she talks to host Neil Follett about the challenges of juggling many (many!) responsibilities, the importance of mentorship and how her perspective has changed over her career.

This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at nfahealth.com.

Our producer is Darryl Webster with Chess Originals.