In a time when there is so much focus on the pace of technological change, it’s refreshing to hear Lita’s take on how impactful some of the basics are: great customer service, caring deeply, delivering on commitments, these are some of the pillars upon which she’s built LSD, The Agency. In this episode Lita shares stories from myriad stops on her 40 year journey in pharma.

After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before they sell out!

Our host is Neil Follett, Co-Founder of PharmaBrands and our Producer is Darryl Webster with Chess Originals

Data driven marketing (the term Aletta much prefers to “omnichannel”) is something a lot of brands and businesses are trying to get just right. In this episode Aletta shares her perspectives on what success looks like and how to drive meaningful behaviour change – hint: it’s about making the most of the channels and content available to a brand.

After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before they sell out!

Our host is Neil Follett, Co-Founder of PharmaBrands and our Producer is Darryl Webster with Chess Originals

Leandra Wells has had an incredible career that has landed her at the top spot in Galderma. Now leading teams across a diverse set of portfolios and categories, Leandra sat down with us to reflect on some key stops in her journey, what great marketing looks like and how marketers and leaders can stay current in a rapidly evolving landscape.

After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before they sell out!

Our host is Neil Follett, Co-Founder of PharmaBrands and our Producer is Darryl Webster with Chess Originals