Discover why traditional marketing often fails podiatry clinics and what to do instead. Learn the crucial differences between generic and specialised healthcare marketing, understand the real costs of misaligned marketing strategies, and explore how trust-based, podiatry-specific approaches can transform your clinic's marketing effectiveness.

Success means something different for every clinic owners. In Ep 150of The Podiatry Business Podcast, Lorcan O Donaile explain why you need to know what success means ot you before you start to plan. He discusses this process and gives a 10,000 ft overview of how you should then plan to achieve that success.

Once a year a t least even bad businesses set goals for what they want to happen over the next 12 months. the difference between succesfull business and an unsuccessful one is implementation. In this podcast Lorcan gives oyu his 4 steps formal to setting making sure your goals are implemented and avoiding sitting in the same place in a years time

In this episode of The Podiatry Business Podcast Lorcan interviews Tristan White CEO of The Physio Company, Australia and author of the book " Culture Is Everything".
In this conversation Tristan talks about how clinic owners who focus on culture and leadership are able to attract, recruit and retain staff easier and for longer and the power of focussing on leading on culture gives a better clinic all round for all stake holders.

In this episode of The Podiatry Business Podcast "What's Your Next Right Thing?" we guide you through making the best decisions for your podiatry clinic. Whether you're facing a major business challenge or a daily operational choice, we offer practical advice to help you move forward confidently. Learn how to prioritise tasks, set achievable goals, and take action that aligns with your long-term vision. We'll share stories from successful clinic owners who found clarity and success by focusing on their next right step. Tune in to discover how small, smart decisions can lead to big results for your clinic's future!

In this The Podiatry Business Podcast episode, "The No. 1 Recruitment Hack," we reveal the ultimate strategy for attracting top talent to your podiatry clinic. Discover how to identify and hire the right candidates who will not only fit your clinic's culture but also contribute to its growth. We'll share insider tips on crafting compelling job postings, leveraging networks, and conducting effective interviews. Learn the secrets to building a dream team that will elevate your practice and enhance patient care. Don't miss this episode if you're looking to streamline your hiring process and bring in the best professionals for your clinic!

In this episode Of The Podiatry Business Podcast, "Dont Tell Your Patients Your Price" we explore the dangers of immediately sharing your pricing with potential patients. Discover why revealing your prices too soon can undermine your value and position you as just another option. We'll share strategies to engage callers, highlight the unique benefits of your services, and build a connection before discussing costs. Learn how to differentiate your clinic and emphasize quality over price. Tune in to master the art of patient conversations and protect your clinic from being commoditized.

In this podcast episode, "Why So Many Clinic Owners Are Struggling," we delve into the challenges faced by podiatry clinic owners today. From financial woes to staffing issues, we uncover the root causes of these struggles and provide actionable solutions. Learn how to navigate the complexities of running a clinic, avoid common pitfalls, and turn your practice into a thriving business. Hear stories from real clinic owners and gain insights on how to overcome obstacles. Whether you're a new owner or a seasoned professional, this episode offers valuable advice to help you succeed. Tune in and transform your clinic!