Welcome to The Point — an interview series in which we talk to interesting people about the turning points in their lives and careers, brought to you by Point 6.

Today’s episode is with mentor, coach and all-round copywriting extraordinaire: Phil Woodford.

We cover a lot of ground in this episode — largely because Phil has had such an interesting and varied career. From copywriting and freelancing to politics and radio — we get into a little bit of all of it.

We also spend a good portion of the pod talking about AI and its uses, it’s impact on copywriting and marketing, as well as its more harmful and damaging potential.

So, without further ado, here is The Point, with Phil Woodford.

Links:

Here comes the cavalry (Copywriting training, mentoring and consultancy: — https://www.herecomesthecavalry.com

A Gathering Storm by Nicole Jones — https://publicispro.com/resources/a-gathering-storm/

@WoodfordWords on X (Twitter)

Welcome to The Point — a podcast in which we speak to industry experts about the turning points in their lives and careers.

There’s a time in all our journeys when we’re confronted with a sliding doors moment. Do we stick or twist? Zig or zag? Throw caution to the wind or take a step back?

And often, out of these quandaries comes clarity. You might not realise it at the time, but a healthy helping of hindsight allows you to put the pieces together and understand how confronting that fork in the road has put you on the path you’re on today.

You might have moved away from home, confronted that toxic manager, started your own business, switched careers entirely, or met somebody who — unbeknownst to you — changes the course of your life.

On The Point, we talk to influential figures from the world of marketing, design, business, and beyond — inviting them to explore the turning points in their unique story and inspire listeners to embrace the bumps, trust their guts, and know that there’s rarely a straight line to success.

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