The Power of Influence – How Media Shapes Minds and Communication Shapes Movements
Guest: Alicja, Senior Lecturer at Regent College London & Media Strategy Expert

In this thought-provoking episode of The Communicate Clever, host Ritika Sabharwal sits down with Alicja, Senior Lecturer at Regent College London and a seasoned expert in media strategy, to unpack one of the most powerful forces of our time — influence.

From viral trends to political campaigns, media isn’t just informing us — it’s shaping how we think, feel, and act. But behind every headline and hashtag lies the true driver of impact: communication.

Together, Ritika and Alicja explore:
🧠 How media influences public perception and behavior
📢 The psychology behind mass communication and messaging
🔥 How great communicators spark real movements — not just moments
🌍 What young leaders and content creators must understand to use influence responsibly

Whether you’re a creator, a change-maker, or someone trying to make sense of the media-saturated world around you — this episode will challenge how you think about influence and leave you with practical insights to communicate with greater clarity and purpose.

🎧 Tune in now to The Communicate Clever and get inspired to influence with intention.