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Learn more about Refrigeration Mentor Customized Technical Training Programs at www.refrigerationmentor.com/courses

In this conversation, we’re joined by Tony Mormino, host of HVAC TV to discuss content creation and using social media and online platforms to educate the industry. Tony shares his journey, starting from sales to becoming a content creator, and offers tips for those new to creating content. He also talks about about the importance of providing value, maintaining authenticity in your content, and how platforms like LinkedIn have evolved as a way to uplift the entire industry by providing education and valuable information to masses of people in a way we weren’t able to before. Have a listen and be sure to Tony’s socials and subscribe (links below).

In this episode, we discuss:

-The rise of online content

-Creating value through content

-The importance of personal branding

-The evolution of HVAC TV

-Content creation tips and challenges

-Learning and teaching in hvac

-Engaging with your online community

-Getting comfortable on camera

-Content creation strategies and inspiration

-Editing and video quality

-Using content to train and educate

-Advice for new content creators

Helpful Links & Resources:

HVAC TV on YouTube

Tony Mormino on LinkedIn

Episode 197. Filters to Followers - Mastering the Art of Social Media for Education with “The HVAC Doctor” Matt Waxer

Gary Vaynerchuk

Book: Think & Grow Rich by Napolean Hill

Join the Refrigeration Mentor Hub here

Learn more about Refrigeration Mentor Customized Technical Training Programs at www.refrigerationmentor.com/courses

In this episode we chat with up-and-coming refrigeration technician, Connor Strickland. Connor talks about the early stages of his journey, his family background in the trade, and the diverse experiences he's had along the way - starting off in HVAC to transitioning into refrigeration. Connor shares the challenges and learning curves he's encountered, including the realities of being on call, the “unpleasant” jobs, and importance of showing respect among peers and willingness to learn.

In this episode, we discuss:

-Connor's journey into refrigeration

-Deciding between college and trades

-First steps in HVAC and refrigeration

-Adapting to on-call work

-Embracing technology in refrigeration

-Electrical systems and troubleshooting

-Importance of personal development in the trades

-Doing the unpleasant jobs well

Helpful Links & Resources:

Episode 185: Refrigeration is a Journey: Ashley Fuller's Refrigeration Roadmap

Episode 299. Basic Refrigeration 101

Join the Refrigeration Mentor Hub here

Learn more about Refrigeration Mentor Customized Technical Training Programs at www.refrigerationmentor.com/courses

In this conversation, we’re chatting with John Shartzer, Director of VRV/VRF Service & Refrigeration at Advanced Heating & Cooling about his extensive experience in the industry. It’s an inspiring story about how to progress from the very start and seek learning opportunities to navigae and thrive in the refrigeration and HVAC industries. John hits on understanding the 'why' behind technical procedures, the roles of specialists vs versatile technicians, as well as the value of continually investing in your education. John has a ton of great tips and advice for any technician looking to build a long, enjoyable career in refrigeration.

In this episode, we discuss:

-John’s early journey in HVAC and refrigeration

-Challenges and rewards of the trade

-Learning from mistakes and celebrating wins

-Evolution of HVAC practices

-Hydronics and glycol systems in modern HVAC

-The value of versatility

-Understanding the basics of electrical and power issues

-Troubleshooting example: mini split system

-Wiring diagrams and electrical flow

-John’s “Rule of 5” for training

-Adapting to new generations in the workforce

-Planning for long-term career success

-Tips for new refrigeration technicians

Helpful Links & Resources:

John Shartzer on LinkedIn

John on Instagram

Website: https://advancedheatingcooling.us/