Craig and Casdin Parr, Vice President Retail Advisory Services at JLL Canada, discuss the current state of Canada’s retail leasing market, delving into the challenges and opportunities facing various retail sectors. They explore how high street retail in cities like Toronto and Vancouver is experiencing a resurgence, with significant openings. Parr highlights the momentum in Bloor-Yorkville in Toronto, and the revival of Ste- Catherine Street in Montreal as key indicators of positive trends in high street retail.

The luxury retail segment is discussed, which remains strong despite economic uncertainties. Parr explains that while the demand for luxury retail continues, there is a more tempered approach to expansion, with brands planning their capital investments carefully. Notable developments include the upcoming Royalmont in Montreal and Oakridge Park in Vancouver, both set to introduce new luxury brands to the Canadian market.

Further, they discuss the impact of major retail developments and tenant movements in various regions. From Simons entering the Toronto market to the redevelopment of Nordstrom’s space in Vancouver, these changes signal significant shifts in the retail landscape. Parr emphasizes the robust demand for retail spaces in Edmonton and Calgary, driven by strong local economies and consumer responses.

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Interviewed this episode:

• Sarah Power, Founder of INLAND
• INLAND

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig and Lee discuss La Maison Simons’ ambitious expansion into Toronto, focusing on the retailer’s move into spaces vacated by Nordstrom at CF Toronto Eaton Centre and the Yorkdale Shopping Centre. With a $75 million investment, Simons plans to open two new stores which could become the top-sellers in the chain. The expansion reflects Simons’ strategy to grow its footprint and cater to the city’s demand for diverse retail options.

At CF Toronto Eaton Centre, Simons will occupy approximately 110,000 square feet over three floors, featuring a main floor presence and a new hallway connecting the north and south ends of the mall. This corridor, a first in the mall’s history, will improve pedestrian access and enhance the shopping experience. In addition to Simons, a Nike flagship store and Eataly will also take up space in the former Nordstrom location, further enriching the mall’s retail offerings.

Yorkdale Shopping Centre will see Simons take over the first two levels of the former Nordstrom space, catering to the young, fashion-forward shoppers frequenting the mall. The new stores will include luxury designer departments and Simons’ popular private label merchandise, aiming to significantly boost the retailer’s sales. With these expansions, Simons continues its coast-to-coast growth, solidifying its position as a key player in the Canadian retail landscape.

Craig finally speculates that Simons will open in the former Nordstrom building in downtown Vancouver, in a similar fashion to what was announced for CF Toronto Eaton Centre.

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Discussed in this Episode:

• La Maison Simons to Open Stores at CF Toronto Eaton Centre and Yorkdale in Former Nordstrom Spaces

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig interviews Stephen Bailey, Chief Marketing Officer of iconic Vancouver-based footwear brand John Fluevog. They discuss the evolution and unique positioning of John Fluevog Shoes within the footwear industry. Bailey reflects on his 20 years with the Vancouver-based company, emphasizing its dedication to creating “unique soles for unique souls.” He describes how the brand’s independent spirit and medium size allows for a personalized connection with customers, which is central to its retail strategy. Bailey also discusses Fluevog’s choice to manage its retail distribution through 24 stores globally, after a shift away from wholesale due to the desire to control brand presentation.

They discussion shifts to the significant impact of the pandemic on retail strategies, where John Fluevog Shoes quickly adapted to changing consumer behaviours and increased its focus on direct-to-consumer sales. This shift included enhancing the online shopping experience and integrating store-based fulfillment to maintain inventory efficiency and customer engagement. Bailey points out the importance of in-store experience in creating lasting customer relationships, sharing anecdotes that demonstrate the brand’s commitment to exceptional service and community building among “Fluevogers.”

They then discuss John Fluevog’s approach to collaborations and innovations in the footwear industry. Bailey highlights partnerships with iconic designers and how these collaborations reflect the brand’s authentic approach to fashion. Looking to the future, he speculates on the trends including customization and on-demand footwear, suggesting that John Fluevog Shoes is well-positioned to adapt to these evolving industry dynamics due to its agile business model and commitment to unique, high-quality designs.

Episode Sponsor:

• Salesforce - Turn today's shopping trends into tomorrow's retail success. Visit Salesforce to see the global insights from Salesforce to boost your bottom line.

Featured During this Episode:

• Stephen Bailey, Chief Marketing Officer at John Fluevog
• John Fluevog

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

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• LinkedIn: www.linkedin.com/in/CraigPattersonToronto
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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/