A weak hero image can ruin your conversion rates, increase ad costs, and make you invisible in search results. In this episode of Lunch with Norm, Norm Farrar chats with John Aspinall, Amazon creative expert and brand evangelist for PickFu, to break down how to optimize product images for maximum clicks and conversions.

Key topics include:

- Why your hero image is the most important factor in click-through rates.

- How to test and optimize images using PickFu & real customer feedback.

- The biggest mistakes sellers make with product photography.

- 3D renders vs. traditional photography—which one works best?

- Insider hacks for budget-friendly product photoshoots (including the secret JCPenney trick).

If you're an Amazon seller, eCommerce brand, or marketer struggling to stand out in search results, this episode is packed with actionable strategies to help you win the click and increase sales. 🎯

Links & Resources Mentioned:

PickFu – Test Your Images: pickfu.com

John Aspinall’s Agency – Go Aspi: goaspi.com

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Timestamps

00:00 Introduction to Hero Images

01:06 The Importance of Packaging

04:37 Creating Compelling Images

06:11 Testing and Feedback

07:36 Avoiding Common Mistakes

09:17 Optimizing for Amazon's Algorithm

12:15 Real-World Examples and Tips

27:52 Clear Hero Images

28:35 Branding Strategies for Small Businesses

31:53 Affordable Photography Hacks

39:44 Maximizing Scroll-Stopping Power

44:47 Answering Audience Questions