Welcome back to The Accommodation Show!
In this season of The Accommodation Show, I wanted to ask a simple but powerful question to the experts I meet when travelling to conferences around the world: What’s the #1 tip for accommodation businesses in 2025? Their answers might surprise you, challenge you, and most importantly, inspire you to take action and future-proof your business. Over the coming weeks, I’ll be bringing you these insights, straight from the source, so you can apply them and stay ahead in a rapidly evolving industry.
So this week, I’m diving into a topic that often takes a back seat in our marketing efforts; safety. If there's one thing I've learned over the years, it's that safety isn't just a necessity, it's can also be a powerful marketing tool that can set your accommodation business apart. Many accommodation providers focus on aesthetics, amenities, and guest experience but often overlook the fundamental aspect that truly matters to guests: feeling safe and secure. In this episode, I sit down with Justin Ford, an industry leader in short-term rental safety, to uncover how prioritising safety can actually drive more bookings and create a better guest experience.
SHOW LINKS:
Breezeway - https://www.breezeway.io
Justin Ford LinkedIn - https://www.linkedin.com/in/justin-ford-62492a47
#ShortTermRentalSuccess #STRsafety #MarketingYourProperty
📋 In this episode, we discuss:
00:00 - Introduction and welcome
00:22 - My journey through global accommodation conferences
00:51 - Speaking with industry leaders and sharing insights
01:15 - Why safety is a key focus for 2025
02:05 - Introducing Justin Ford and his expertise in STR safety
03:20 - How marketing safety can boost your bookings
04:45 - Addressing common guest safety concerns
06:10 - Practical safety tips you can implement now
07:35 - The financial benefits of prioritising safety
09:00 - Leveraging safety in your branding and communication
10:30 - How to anticipate guest behaviour and prevent incidents
12:00 - Final thoughts and how to stay connected with Justin
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Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.
Affiliate Disclaimer:
This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.
This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them.
If you do purchase through my affiliate links; I want to thank you for your support.
