We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particularly for trade-based businesses like plumbers, electricians, and builders. Discover why having a digital operations team is crucial in today's rapidly evolving marketplace, especially following the challenges and lessons learned from the COVID-19 pandemic. In this episode, we hone in on the importance of documenting workflows and processes, engaging with the role of AI and machine learning, and how these elements can transform business operations into a well-oiled machine. Prepare to gain insights that will help you streamline your business processes, drive efficiency, and ultimately, impact your bottom line. Stay tuned for a captivating journey into the digital transformation of operations!

00:00 Digital Operations & AI Evolution

04:54 Early Web Customization and Tech Ventures

07:49 "COVID's Impact on Trade Businesses"

11:26 Third Grade Lesson on Clarity

15:35 Streamlining Client Onboarding Workflows

19:44 Collaborative Strategy Building

22:50 Balancing Automation with Human Touch

25:57 Balancing Automation and Customer Satisfaction

27:54 Integrating Business Systems for Automation

32:11 Streamlining Business Processes

35:41 Incorporating Feedback for Workflow Optimization

39:12 Understanding Business Metrics for Success

43:24 Data-Driven Marketing Strategy Shift

44:21 Operational Strategy for Success

Connect with Brandon here:

Website: https://www.3rdbrain.co/

IG: https://www.instagram.com/brandoncwhite/

LinkedIn: https://www.linkedin.com/in/brandonwhite/

X: https://twitter.com/BrandonCWhite

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

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In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the future of search engine dynamics. From understanding user intent to leveraging AI for enhancing customer interactions, this episode is packed with insights for anyone looking to stay ahead in the digital marketing landscape. So, tune in and learn how to make AEO work for you and your business!


Watch the video version of this podcast at https://youtu.be/rox2mAHv1QQ

00:00 Boosting Trade Business with AEO Strategies

03:47 Voice Search Revolution in SEO

08:27 "Embracing Local SEO Evolution"

10:23 Understanding User Intent in Queries

13:47 Focus on Creating Useful Content

17:24 Embracing AI and Augmented Reality

21:22 "Streamlining Business Operations"

24:55 AI-Driven Customer Engagement

28:25 SEO & Marketing Strategy Session

Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to differentiate between social media posting and advertising. Whether you're a small business owner looking to enhance your online presence or an entrepreneur aiming to build a personal brand, this episode is packed with insights to help you succeed in the digital landscape. Tune in to discover how you can turn social media into a powerful tool for business growth.

Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg

00:00 Position as experts, create content, engage customers.

06:45 Shift to personalized branding offers marketing opportunities.

08:10 Focus on website conversion to boost performance.

13:52 Businesses struggle with transitioning to marketing models.

17:06 Organic posting differs from social media advertising.

18:28 Community groups as modern word-of-mouth marketing.

22:10 Post thrice weekly; prioritize engaging local content.

24:46 Check show notes for Mike's links.

Resources:

• FB: https://www.facebook.com/themikeandes/
• IG: https://www.instagram.com/themikeandes/?hl=en
• LinkedIn: https://www.linkedin.com/in/mikeandes
• Website: https://www.mikeandes.com/

👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple