Épisodes

  • #147 Influencer Marketing Insider Secrets with Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager at Halara
    Feb 25 2025

    Cindy Nalbandyan, Sr. Influencer and VIP Marketing Manager

    ☁️ How to land a job in influencer marketing, even if you have no prior experience
    ☁️ Evolution of the influencer marketing industry, from pricing changes to new platform trends
    ☁️ What brands look for in influencers beyond just follower count.
    ☁️ How micro-influencers can price themselves, negotiate deals, and leverage past performance for better rates.
    ☁️ Future trends in influencer marketing, including AI influencers and the shift toward long-term brand partnerships.

    Join the Sky Society Women in Marketing private LinkedIn group.

    Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    44 min
  • #146 Build Your Career Like a Business with Cherene Aubert, VP of Digital & Ecommerce at ILIA
    Feb 18 2025

    Cherene Aubert, VP of Digital & Ecommerce at ILIA

    ☁️ How to evaluate job opportunities the way an investor evaluates companies
    ☁️ Tips for mastering self-advocacy in one-on-ones & negotiations to better position yourself for raises, promotions, and expanded responsibilities
    ☁️ Building influence across your organization and the power of networking upward
    ☁️ How to go beyond your job description to make yourself indispensable
    ☁️ Leveraging AI and digital skills to future-proof your career

    Join the Sky Society Women in Marketing private LinkedIn group.

    Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    1 h
  • #145 Meet Marketing Girly Mentorship
    Feb 11 2025

    Join Natalie for a special solo episode where she announcing Sky Society's new Marketing Girly Mentorship program.

    Apply to Sky Society Accelerator

    Apply to be a Mentor

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    17 min
  • #144 Film Marketing Career Insights from 15+ Years in Movie Marketing with Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros [Replay]
    Feb 4 2025

    Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros

    ☁️ How to break into the entertainment industry with no experience
    ☁️ How to get better at networking through solo travel
    ☁️ Experience working on the marketing team for The Curious Case of Benjamin Button
    ☁️ Why you should value experiences over titles and paychecks
    ☁️ Multicultural Marketing and the Evolution of Diversity in Media
    ☁️ Honest advice for climbing the corporate ladder

    Join the Sky Society Women in Marketing private LinkedIn group.

    Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    49 min
  • #143 Behind the Scenes of Viral Music Marketing Campaigns with Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group
    Jan 28 2025

    Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group

    ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group
    ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown
    ☁️ Behind the scenes of building the TikTok influencer network at Universal Music Group
    ☁️ What goes into launching creative marketing campaigns for top artists like Ice Spice
    ☁️ Strategies for breaking into the music marketing industry


    Join the Sky Society Women in Marketing private LinkedIn group.

    Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    1 h
  • #142 How Curiosity Shapes a Marketing Career with Jennifer Paxton Flagg, Senior Brand Marketing Manager @ Prime Video
    Jan 21 2025

    Jennifer Paxton Flagg, Senior Brand Marketing Manager @ Prime Video

    ☁️ Jennifer’s journey from CVS to Johnson & Johnson, and then to Prime Video
    ☁️ The value of curiosity and adaptability in forging a unique career path
    ☁️ Insights into the differences between working in healthcare, CPG, and entertainment industries
    ☁️ Lessons learned from startup experiences and returning to a corporate environment
    ☁️ Advice for leveraging rotational programs and MBAs to unlock opportunities

    Join the Sky Society Women in Marketing private LinkedIn group.

    Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    51 min
  • #141 Breaking Into Luxury Media from a Non-Traditional Path with Patrizia Ranzi, Regional Head of Media for Americas @ Dolce&Gabbana
    Jan 14 2025

    Patrizia Ranzi, Regional Head of Media for Americas @ Dolce&Gabbana

    ☁️ Patrizia’s journey from Italy to leading media strategy at Dolce&Gabbana
    ☁️ The importance of leveraging diverse experiences in the luxury industry
    ☁️ How early technical roles shaped Patrizia's skills for strategic leadership
    ☁️ Advice for transitioning into luxury without prior industry experience


    Join the Sky Society Women in Marketing private LinkedIn group.

    Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    33 min
  • #140 Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu
    Jan 7 2025

    Mackie Swoger, Senior Manager, Marketing @ Hulu

    ☁️ Mackie’s story of resilience and adaptability in the entertainment world
    ☁️ Career-defining lessons learned from 10+ college internships
    ☁️ How to break into entertainment marketing and stand out
    ☁️ Strategies for building confidence in a competitive field
    ☁️ Behind-the-scenes insights into entertainment marketing campaigns

    Join the Sky Society Women in Marketing private LinkedIn group.

    Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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    42 min