There is nothing I love more than debunking bullsh*t claims, and this new study (study in the loosest sense of the word) really hits all the key markers! Today I'll unpack it for you - the claims the study makes, what exactly they tested, and why you should absolutely NOT worry about it for one single minute.

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Spoiler! There isn't one. Permission to feel like yours is totally different from your friends and family, what you see on social media, or even what you envisioned it would be like when you were pregnant.

Whether new motherhood feels vibrant and fullfilling or traumatic and draining - today's episode will give you permission to own it (and some tips to prepare you for the experience if you're still expecting!

Want to feel like a veteran parent right out of the gate? My Newborn Sleep & Feed Foundation Course made for you.

Looking for more intel on what's normal in the first few months? Check out this recent Snooze Button Episode: Baby Sleep Habits That Seem Weird But Are Actually Normal.

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Do you want your kids not only to help out around the house, but to take pride in their spaces, take care of their stuff, and understand how to carry that forward into the real world one day? If so, this is the episode for you. I chat with Ashley La Fond, founder of Of Space + Mind, and a New York/New Jersey-based home organization guru.

Ashley walks us through how to make the invisible task we do visible to our kids, 10 minute tidy hacks to keep up sane, why kids chores shouldn't be tied to allowance (such an amazing hot take!) and much more. I learned a TON in this episode, and you will too!

Interested in learning more about Ashley's services? You can check out her website, Of Space + Mind, follow her on Instagram, and take advantage of the special offer she extended to Snooze Button listeners! Use code SLEEP for 15% off all organization guides, valid through 9/30/25.

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Q1? The busiest season for my business, every single year, without fail. Why? Because that's right after the holidays....and the holidays SUCK if your baby or toddler can't sleep. The mix of exhaustion during celebrations, judgement from family, and the annual desire to do better this year = it's a sleepy combo that keeps my waitlist long and my days booked.

So my challenge to you? DON'T WAIT until you get to that point! Don't be a January Jessica when you could be a September Sarah. January Jessica is going to get in a fight with her MIL at Christmas Eve dinner about whether or not the baby is hungry and go cry in a closet, rage texting her husband that his family is insane. September Sarah would never! Her baby sleeps so well, her MIL is asking HER if she can give advice to the other parents at the table, because they all wish their babies slept like Sarahs. That's the life I want for you!

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Whether it's the first time ever going to preschool, or a big kid starting kindergarten, back to school can be a stressful time for kids AND parents. In today's short and sweet episode, I'll give you my best tried and true tips to make it as easy and painless as possible. Less whining and nagging, more hugs and hanging!

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It's not what you think! There are no magic products, mantras, not even one of my perfect schedules. The secret ingredients has much more to do with your CONFIDENCE - in the source of your information, the logic behind it, and in knowing what to do when things inevitably go sideways. I'll explain exactly what I mean in this week's episode!

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After ​Amanda Rice​ was diagnosed with cancer three times before the age of 40, one of the most upsetting experiences she had had nothing to do with the cancer itself - it was the fact that no one told her, or seemed to care, that she may never be able to have kids as a result of the necessary treatment. So she founded ​The Chick Mission​.

Since then, over 670 patients have been supported in the costs of their fertility treatments, saving these women a collective $8.8M. In addition, major mandates have been passed in New York, Georgia, Oklahoma and Texas (to name a few!), expanding access and funding to care for oncoertility patients.

Inspired yet? Take a listen to this unforgettable episode!

Looking to get involved and support The Chick Mission's cause? Head to their website for more information, and be sure to follow them on Instagram!

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Ready for some tough love? "Here are all the things I would tell you as a veteran sleep consultant, if I wasn't afraid of hurting your feelings." For once I don't hate this IG trend!

Now truth be told, you guys know I'm a straight shooter, so these hot takes probably won't be surprising. But just in case, I decided to turn the reel trend into a podcast episode - all the cold, hard truths that you know and love!

Loved this episode? There is so much more where that came from:

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Custom Sleep Plans

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Take The Sleep Quiz

Say Hi: info@brittanysheehan.com