“The White Lotus is huge. It's a very scenery-driven show, and there are compelling stories behind that. It creates an aura.” As The White Lotus season 3 prepares to air, how is Thailand using various aspects of soft power to reposition itself as a tourism destination? This week's show comes from Gary's other podcast, High-Yield Tourism, on which he and Dr Jens Thraenhart speak to global thought leaders about how tourism strategy and development are changing in the post-Covid era. In this episode, Chattan Kunjara, Former Deputy Governor of the Tourism Authority of Thailand, discusses how Thailand is promoting the 5Fs - food, fight (May Thai), fashion, film and festivals - in tourism as part of its national branding. Khun Chattan takes us behind the scenes of Thailand's reopening strategy and how, in his words, "Covid changed everything for Thai tourism." He also provides fascinating insights about the inner travel and tourism workings of South East Asia's most-visited nation.

The Lunar New Year travel period has begun! Chinese tourists are staggering their trips to South East Asia to avoid the Golden Week travel rush... So, following this trend, we've expedited our monthly round-up. This week, Gary and Hannah assess the Top 8 talking points from a very hectic January 2025 – perhaps even more frenetic than usual given the fairly early occurrence of the LNY. This month's top takeaways take us to Thailand, Malaysia, Indonesia, Philippines, Laos, Myanmar… and more. Along the way, we discuss the Thai Prime Minister's AI video to assure Chinese tourists about safety, Bali buries its hotel development moratorium, the Visit 2026 campaign experiences hiccups in Malaysia, and there's an unexpected move in Laos as it revokes visa waivers. Plus, we touch on an intriguing budget win by the Secretary of Tourism in the Philippines, and we celebrate the first same-sex marriage ceremonies in Thailand.

Wherever you find yourself in South East Asia, it’s impossible to miss that travel infrastructure is being built out on a vast scale – and 2025 is an important year for some major projects. This week, Gary chats with James Clark, Founder of the Future South East Asia newsletter, to assess the Top 8 Mega-Projects under-development across the region. In order, we discuss these transformative airport and high-speed rail projects in 1) Vietnam, 2) Singapore, 3) Cambodia, 4) Indonesia, 5) The Philippines, 6) Malaysia, 7) Back to Vietnam, and 8) Thailand. We analyse the potential impact on travel and tourism, plus the economics and politics, and the financing, planning and construction challenges, behind each one. With South East Asia at the centre of Asia Pacific's ambitious economic growth trajectory, these mega-projects will carve out new contexts for domestic and international travel.