In this episode, Charlotte discusses the biggest branding mistakes small businesses make and how to fix them. She emphasizes the importance of having a clear brand identity, consistent messaging, and a strategic approach to branding. The conversation also covers the significance of understanding the customer journey and how to create content that resonates with the target audience. Charlotte provides actionable insights and practical tips for small business owners to enhance their branding efforts and attract the right clients.

Chapters

00:00 Introduction to Branding Mistakes

01:17 The Importance of a Clear Brand Identity

09:01 Inconsistent Messaging and Its Impact

15:38 Branding Without a Clear Strategy

23:36 Understanding the Customer Journey

Keywords

branding, small business, brand identity, marketing mistakes, customer journey, messaging, brand strategy, social media, brand values, visual identity

In this episode, Charlotte discusses the challenges of balancing business, motherhood, and mental health. She shares her personal experiences and insights on the myth of having it all, effective time management strategies, the importance of mental health, and setting boundaries to prioritize self-care. Charlotte emphasizes that it's okay to not do everything perfectly and encourages listeners to find their own balance while supporting one another.

Chapters

00:00 Introduction to Balancing Business and Motherhood

04:08 The Myth of Having It All

08:39 Time Management Strategies for Moms

12:13 Mental Health and Stress Management

16:15 Setting Boundaries and Self-Care

19:21 Conclusion and Call to Action

Keywords

business, motherhood, mental health, time management, stress management, boundaries, self-care, work-life balance, parenting, entrepreneurship

In this episode, Charlotte discusses the challenges of camera shyness and the importance of showing up on camera for business success. She shares personal experiences and practical tips to help listeners overcome their fears and build confidence in front of the camera. The conversation emphasizes that being on camera is essential for building trust and authority in a service-based business, and offers actionable advice on how to start creating content, including using platforms like TikTok and focusing on lighting and authenticity.

Chapters

00:00 Introduction to Camera Shyness

02:33 Understanding the Importance of Showing Up on Camera

05:28 Practical Tips for Overcoming Camera Shyness

07:55 Building Confidence Through Practice

10:36 Final Thoughts on Being on Camera

Keywords

camera shyness, business, content creation, social media, personal branding, marketing, confidence, video presence, audience engagement, TikTok