In this episode, Charlotte discusses the biggest branding mistakes small businesses make and how to fix them. She emphasizes the importance of having a clear brand identity, consistent messaging, and a strategic approach to branding. The conversation also covers the significance of understanding the customer journey and how to create content that resonates with the target audience. Charlotte provides actionable insights and practical tips for small business owners to enhance their branding efforts and attract the right clients.

Chapters

00:00 Introduction to Branding Mistakes

01:17 The Importance of a Clear Brand Identity

09:01 Inconsistent Messaging and Its Impact

15:38 Branding Without a Clear Strategy

23:36 Understanding the Customer Journey

Keywords

branding, small business, brand identity, marketing mistakes, customer journey, messaging, brand strategy, social media, brand values, visual identity

In this episode, Charlotte discusses the challenges of balancing business, motherhood, and mental health. She shares her personal experiences and insights on the myth of having it all, effective time management strategies, the importance of mental health, and setting boundaries to prioritize self-care. Charlotte emphasizes that it's okay to not do everything perfectly and encourages listeners to find their own balance while supporting one another.

Chapters

00:00 Introduction to Balancing Business and Motherhood

04:08 The Myth of Having It All

08:39 Time Management Strategies for Moms

12:13 Mental Health and Stress Management

16:15 Setting Boundaries and Self-Care

19:21 Conclusion and Call to Action

Keywords

business, motherhood, mental health, time management, stress management, boundaries, self-care, work-life balance, parenting, entrepreneurship

In this episode, Charlotte discusses the challenges of camera shyness and the importance of showing up on camera for business success. She shares personal experiences and practical tips to help listeners overcome their fears and build confidence in front of the camera. The conversation emphasizes that being on camera is essential for building trust and authority in a service-based business, and offers actionable advice on how to start creating content, including using platforms like TikTok and focusing on lighting and authenticity.

Chapters

00:00 Introduction to Camera Shyness

02:33 Understanding the Importance of Showing Up on Camera

05:28 Practical Tips for Overcoming Camera Shyness

07:55 Building Confidence Through Practice

10:36 Final Thoughts on Being on Camera

Keywords

camera shyness, business, content creation, social media, personal branding, marketing, confidence, video presence, audience engagement, TikTok

In this episode, Charlotte Fortin returns to her podcast after a hiatus, sharing her journey of personal and professional growth. She discusses her experiences with imposter syndrome, the evolution of her business, and her commitment to providing valuable content through the podcast. The structure will include episodes focused on business tips and personal branding, health, and fitness, aiming to create unfiltered conversations about the realities of entrepreneurship, especially for women.

Chapters

00:00 Welcome Back and New Beginnings

03:56 Growth and Business Journey

07:03 Podcast Structure and Themes

Keywords

podcast, business, marketing, branding, entrepreneurship, imposter syndrome, personal development, motherhood, health, fitness

In this solo episode, Charlotte discusses the recent updates and changes in Meta and shares her secret access to MetaPro support. She talks about the new reach algorithm, the potential similarities to TikTok, and the benefits it may bring to content creators.

Charlotte also discusses Meta's plan to introduce three new tiers for paid verification services for businesses and shares her excitement about the potential improvements and support it may offer. She emphasizes the value of MetaPro support and how it has helped her navigate the challenges of working with Meta and how she's feeling about this new tiered verification system for businesses.

Meta Pro Support link ⁠click here⁠

Connect with Charlotte + Dee on Instagram ⁠HERE⁠

Takeaways

Meta has rolled out updates and changes, including a new reach algorithm that aims to make it easier for original content to be seen.

The new reach algorithm may have similarities to TikTok, allowing content to be shown to a wider audience from the start.

Meta is introducing three new tiers for paid verification services for businesses, offering advanced perks and support.

Access to MetaPro support has been valuable for Charlotte in navigating the challenges of working with Meta.

Charlotte is optimistic about the changes and sees them as positive for businesses, potentially reducing illegitimate accounts and improving the standing of legitimate businesses.

Ok lets be real, we're all out here just fucking trying to figure it all out.

I wanted to share my tips for business owners as someone who has (so far) been successful in shifting my freelancing side gig into a full time job for myself, and bringing on my partner Dee.

I feel like I speak to a lot of business owners and I know we're all just trying to get through it - so here is my advice.

xx Charlotte

connect with us @ https://butteredbranding.com or on Instagram @ https://instagram.com/butteredbranding

Summary

Charlotte Fortin shares business tips based on her own experience as a freelancer and business owner. She emphasizes the importance of changing mindset, utilizing podcasts for valuable insights, networking in person to build genuine connections, constantly selling and finding new customers, and taking social media seriously. She also mentions the three-month rule, where the actions taken now will yield results three months down the line. Charlotte encourages business owners to attend networking events, overcome shyness, and make in-person connections. She concludes by mentioning her plans to interview business owners on her podcast.

Takeaways

Changing mindset is crucial for success in business.

Podcasts provide valuable insights and information for business owners.

In-person networking is essential for building genuine connections and finding new customers.

Constantly selling and finding new customers is important for business growth.

Taking social media seriously and engaging with followers is crucial for organic reach.

The three-month rule states that the actions taken now will yield results three months later.

[business tips, mindset, podcasts, networking, selling, social media, three-month rule, in-person connections]

In this solo episode, Charlotte discusses the importance of mindset and shifting your mindset as a business owner. She talks about the struggle of showing up consistently and the pressure of comparison. Charlotte shares her personal experience of buying a new car and feeling hesitant to share it because of what others might think. She emphasizes the need to focus on your own journey and not compare yourself to others. Charlotte also provides some mindset hacks, including muting competitors on social media and seeking inspiration from podcasts and YouTube videos. She concludes by reminding listeners that growth is uncomfortable but necessary, and having the right mindset is crucial to push through challenges.

Takeaways

Mindset is crucial for business owners and it's important to shift your mindset when needed.

Showing up consistently can be a challenge, but it's necessary for success.

Comparing yourself to others can hinder your mindset and progress.

Muting competitors on social media can help avoid comparison and maintain focus.

Seeking inspiration from podcasts and YouTube videos can help reset your mindset.

Growth is uncomfortable but necessary, and having the right mindset is crucial to push through challenges.

mindset, business owner, showing up, struggle, comparison, growth, inspiration

In this solo episode, Charlotte from Buttered Branding discusses the differences between Google Ads and Facebook Ads and which one is best for your business.

Connect with Charlotte + Buttered Branding ⁠here⁠

Google Ads, Facebook Ads, social media managers, debate, differences, options, service-based businesses, local business, Google Shop Ads, search ads, performance max campaigns, YouTube ads, brand awareness, targeting options, retargeting ads, holistic marketing strategy