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This episode is becoming quite the year end tradition for me, and it's probably one where I'm the most transparent and open about what's been going on in my business. I do this not to brag, or gain sympathy, I do this, so that you can learn from what I've done and gain a lesson or inspiration.

I always find these episodes fascinating when other business owners do them, and I hope you feel the same after listening in :)

Questions this episode answers:

• How has SEO contributed to bringing in clients to my travel agency?
• What are some key lessons from my business failures over the past year?
• What strategies will I be implementing to diversify my connections within the travel industry?
• How I am addressing income stabilization in my travel business?
• How to adapt to changes in the social media landscape and planning for the future?
• Why is community support important in achieving business growth?

Enjoy (and take action)!


Remember to email me for details about Summer Camp at Sea :)

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Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
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Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Looking to increase your travel agency revenue in 2025? Then you need to tune in to this week's episode, as I discuss the metaphorical levers you can pull to increase your income, or manage your agency operations smarter.

Questions this episode answers:

• What to consider when managing "business capacity"?
• Why is lead generation important, and what are effective strategies to improve it?
• Why do travel agents need to know more than just demographics of your ideal client?
• What are some alternate revenue streams for travel businesses?
• What factors should be considered when setting professional fees?
• How can you improve your conversion rate?
• Why is 2025 the year of humanity?

Enjoy (and take action)!

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Resources Mentioned:
Ep 168 Money Making Activities for Travel Business Owners
Ep 166 7 Practical Reasons to Charge Fees as a Travel Advisor
Knowing your Business Capacity

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Something strategic travel business owners measure--their metrics. And they don't just measure them, they leverage them to make better informed decisions. Remember, we go by business data, not drama. I'm sharing some of the metrics I've been keeping an eye on, how I leverage them, and how you can too.

Questions this episode answers:

• What are the key business metrics I should be tracking?
• How can these metrics inform my business decisions?
• What should I do if my website has high clicks but low conversions?
• What role does visibility and SEO play in conversion rates?
• What tools can help track and improve metrics?
• How can AI tools improve my sales page?
• How does deleting inactive email subscribers impact my business?
• What metrics should I review at the end of the year?

Enjoy (and take action)!

Sign up for the 7 Days of Christmas! https://programs.steeryourmarketing.com/products/offers/view/1177525

---------------------------------------------------------------

JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com